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Consumerism
Who is a consumer?
Why run a business?
What is consumerism?
Business POV
Customer POV
humans
NEED
Psychology
Nature
What would you do if
money was not a
concern?
SYSTEM
Religion
Religion
Social
Religion Economic
Social
Religion Economic
Educational
Social
Religion Economic
Educational
Banking
Social
Video
The monetary system 1, money creation, loans, inflation (from Zeitg
url:http://www.youtube.com/watch?v=g8LyEKxDY
bM
Religion Economic
Educational
Banking
Social
Information
Video
newscasters agree: A Christmas present or two or ten
Url:http://www.youtube.com/watch?v=TM8L7bdwVaA
Religion Economic
Educational
Banking Manufacturing
Social
Information
Video
Video
url:http://www.youtube.com/watch?v=oDAw7vW7H0c
Or search for:Phone Block
Search for: The circular economy: fro...
Religion
Health care
Economic
Educational
Banking Manufacturing
Social
Information
Video
Search For: BAYER scandal - HIV Contaminated Drug - 1000's
contracted HIV
url: http://www.youtube.com/watch?v=cphkD-...
Religion
Health care
Economic
Educational
Banking Manufacturing
Social
Information
Think
Think
Herd
Mentality
Video
Search for: First Follower: Leadership Lessons from
Dancing Guy
url:http://www.youtube.com/watch?v=fW8amMCVAJQ
Think Survive
Herd
Mentality
Think Survive
Social Animals
Herd
Mentality
Think Survive
Social Animals
Communicate
Herd
Mentality
Think Survive
Social Animals
Communicate
Herd
Mentality
Mate
Think Survive
Social Animals
Communicate Feel good
Herd
Mentality
Mate
Think
Want
Survive
Social Animals
Communicate Feel good
Herd
Mentality
Mate
Think
Want
Survive
Social Animals
Communicate Feel good
Herd
Mentality
Mate
NLP
Video
Subliminal Hidden Message in KFC Snacker Commercial
Url:http://www.youtube.com/watch?v=MunPARnI0dE
NLP
How we are
wired
NLP
Why we do
things
How we are
wired
Video
Major Lazer Get Free
Url:http://www.youtube.com/watch?v=BVp8xWsteMo
NLP
Why we do
things
Conditioning
How we are
wired
Classical Conditioning within Psychology -
"Attack of the Quack"
url:http://www.youtube.com/watch?v=HfTTm-
rgFFI
NLP
Why we do
things
Conditioning
Environment
How we are
wired
NLP
Why we do
things
Conditioning
Environment
How we are
wired
Information
NLP
Why we do
things
Conditioning
Environment Emotion
How we are
wired
Information
NLP
Why we do
things
Conditioning
Environment Emotion
How we are
wired
Information
NLP
Colors
Why we do
things
Conditioning
Environment Emotion
How we are
wired
Information
video
The profit incentive, the monetary system and
consumerism part 1
url:http://www.youtube.com/watch?v=S_Iflzs8EGw
The End
Consumerism
Consumerism
Consumerism
Consumerism
Consumerism
Consumerism
Consumerism
Consumerism
Consumerism
Consumerism
Consumerism
Consumerism
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Consumerism

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This was a great learning process,this presentation has a lot of videos and thoughts which might be a little difficult to grasp for a layman,unless they are a little familiar to the concept of consumerism,the presentaions starts with thedefination of consumerism which is twofold,namely one that deals with consumer protection which is a customer perspective or pov and the other is the social and economical order that supports the system of purchase of products in ever more quantities,this presentaion is only concerned with this perspective and goes ahead to make the audience realise as to how our lifes would be different if money was not an objectve and that he need of the ppl differ from each other and are based on the psych and nature of human beings and that the system of consumerism is weaved around this,therefore it is of paramount understand the nature and psychology of humans and how the system is built and more importantly the consumer behaviour insights we can pick from that which we can use for formulating designing marketing campaigns .We further go on to show how the system is designed to ensure that we are willing slaves and how our education system and society at large is designed/conditioned over time to ensure we don't stray from the path of choice.this is done by raising some thoughtful points and by the help of some insightful videos,links of which have been added in the presentation. We further go to explain our natural behaviour or what is called evolutionary psychology or evolutionary behaviour to gain insights into how the system was designed andhow it has a direct relation and roads toconsumer behaviour....for eg...as humans we think so it is important to either tap into existing thoughts or create a thought to sell our product or engage the customer,this could be done through branding,advt or promotions(sales) or its in our nature to mate...therefore make one beleive that if one uses a particular product he has a higher chance of scoring with the women.we further go on to explain how psychology is taken into account in designing the system and how we can derive insights to behaviour through videos and images ,herd mentality,following group dynamics through a conformity experiment etc.ending the presentation with a video that tries to encapsulate the base feeling of the presentation by reiterating the fact that we are willing slave and conform to social systems and dont realise what we are doing.

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Transcript of "Consumerism"

  1. 1. Consumerism
  2. 2. Who is a consumer?
  3. 3. Why run a business?
  4. 4. What is consumerism? Business POV Customer POV
  5. 5. humans NEED
  6. 6. Psychology Nature
  7. 7. What would you do if money was not a concern? SYSTEM
  8. 8. Religion
  9. 9. Religion Social
  10. 10. Religion Economic Social
  11. 11. Religion Economic Educational Social
  12. 12. Religion Economic Educational Banking Social
  13. 13. Video The monetary system 1, money creation, loans, inflation (from Zeitg url:http://www.youtube.com/watch?v=g8LyEKxDY bM
  14. 14. Religion Economic Educational Banking Social Information
  15. 15. Video newscasters agree: A Christmas present or two or ten Url:http://www.youtube.com/watch?v=TM8L7bdwVaA
  16. 16. Religion Economic Educational Banking Manufacturing Social Information
  17. 17. Video Video url:http://www.youtube.com/watch?v=oDAw7vW7H0c Or search for:Phone Block Search for: The circular economy: from consumer to user url:http://www.youtube.com/watch?v=Cd_isKtGaf8
  18. 18. Religion Health care Economic Educational Banking Manufacturing Social Information
  19. 19. Video Search For: BAYER scandal - HIV Contaminated Drug - 1000's contracted HIV url: http://www.youtube.com/watch?v=cphkD-9NUe8
  20. 20. Religion Health care Economic Educational Banking Manufacturing Social Information
  21. 21. Think
  22. 22. Think Herd Mentality
  23. 23. Video Search for: First Follower: Leadership Lessons from Dancing Guy url:http://www.youtube.com/watch?v=fW8amMCVAJQ
  24. 24. Think Survive Herd Mentality
  25. 25. Think Survive Social Animals Herd Mentality
  26. 26. Think Survive Social Animals Communicate Herd Mentality
  27. 27. Think Survive Social Animals Communicate Herd Mentality Mate
  28. 28. Think Survive Social Animals Communicate Feel good Herd Mentality Mate
  29. 29. Think Want Survive Social Animals Communicate Feel good Herd Mentality Mate
  30. 30. Think Want Survive Social Animals Communicate Feel good Herd Mentality Mate
  31. 31. NLP
  32. 32. Video Subliminal Hidden Message in KFC Snacker Commercial Url:http://www.youtube.com/watch?v=MunPARnI0dE
  33. 33. NLP How we are wired
  34. 34. NLP Why we do things How we are wired
  35. 35. Video Major Lazer Get Free Url:http://www.youtube.com/watch?v=BVp8xWsteMo
  36. 36. NLP Why we do things Conditioning How we are wired
  37. 37. Classical Conditioning within Psychology - "Attack of the Quack" url:http://www.youtube.com/watch?v=HfTTm- rgFFI
  38. 38. NLP Why we do things Conditioning Environment How we are wired
  39. 39. NLP Why we do things Conditioning Environment How we are wired Information
  40. 40. NLP Why we do things Conditioning Environment Emotion How we are wired Information
  41. 41. NLP Why we do things Conditioning Environment Emotion How we are wired Information
  42. 42. NLP Colors Why we do things Conditioning Environment Emotion How we are wired Information
  43. 43. video The profit incentive, the monetary system and consumerism part 1 url:http://www.youtube.com/watch?v=S_Iflzs8EGw
  44. 44. The End
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