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Careers in advertising

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Gives the basic structure in an advertising firm and the roles and responsibilities of the lower management in each...it was a 20 min presentation therefore have condensed the roles &skill set. …

Gives the basic structure in an advertising firm and the roles and responsibilities of the lower management in each...it was a 20 min presentation therefore have condensed the roles &skill set.

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  • 1. CareersInAdvertising
  • 2. The general course or progression of ones working life orones professional achievementsA chosen pursuit; a profession or occupation
  • 3. The business of designing and writing advertisementsThe activity of attracting public attention to a product or business, asby paid announcements in the print, broadcast, or electronic media
  • 4. Full ServiceLimited ServiceSpecializedIn HouseDigitalTypes Of Ad Agencies
  • 5. Typical Work Flow in an Ad AgencyBriefing Stage Creation StageProductionStagePostProductionStage
  • 6. DepartmentsCLIENTSERVICINGCREATIVEPRODUCTIONMEDIAPLANNING &BUYINGSTRATEGICPLANNINGFINANCE,IT,LEGALHR&ADMIN
  • 7. 7StructureGeneral
  • 8. 8Partners/MD/CEODirectorServicingVP ClientservicingNational CreativeDirectorCreative DirectorDirector MediaVP MediaDirectorProductionVP ProductionDirector FinanceHead - AdminHead - HRHead - ITDirector PlanningVP Planning
  • 9. 9StructureServicing
  • 10. 10VP ClientServicingAvpGroup AccountDirectorAccountDirectorAccountDirectorGroup AccountManagerGroup AccountManagerAccountManagerSr AccountExecutiveAccountexecutiveInternAccountManager• PackagingExecution• Identifyingconsumertrends• VendorManagement• Brief• Approvals• Insights for ads• New ProductExtResearchSingle Pointof ContactLiasonStrategising Roles & Responsibities
  • 11. 11VP ClientServicingAvpGroup AccountDirectorAccountDirectorAccountDirectorGroup AccountManagerGroup AccountManagerAccountManagerSr AccountExecutiveAccountexecutiveInternAccountManager• TeamManagement• Out of thebox approach• Analytical• TimeManagement• Peoplemanagement• NegotiationskillsCommunicationExtrovertPresentationSkills-Verbal/TechnicalSelf MotivatedMBOFree ThinkingPatientSkill Set
  • 12. 12StructureCreative
  • 13. 13National CreativeDirectorCreative DirectorArtAssociateCreative DirectorArt DirectorVisualizerInternArt DirectorCreative DirectorCopyCreative DirectorArtCreative DirectorCopyAssociateCreative directorCopywriterCopywriter• ManagingExternal Agents• ManagingClientExpectations• Collaboration• Ideation• CreativeresearchConceptDevelopmentDirectingcreativefunctionalitiesSuperviseExecutionStrategicSolutionsRoles & Responsibities
  • 14. 14National CreativeDirectorCreative DirectorArtAssociate CreativeDirectorArt DirectorInternArt DirectorCreative DirectorCopyCreative DirectorArtCreative DirectorCopyAssociate CreativedirectorCopywriterCopywriterAV Dept• IstrongIndividual• GraphicDesigning• Team Player• PassionateTimeManagementCreativeOpenmindedUpdated iontechnologySkill Set
  • 15. 15StructurePlanning
  • 16. 16V.P Account PlanningSr Account PlannerAccount PlannerInternSr Account Planner• Insights• Research• Collaboration• CurrentTrents• CustomerExpectations• Formingobjective andcalendarAdvertisingPlanCompetitionAnalysisCreatingStrategiesPitchingRoles &Responsibilities
  • 17. 17V.P Account PlanningSr Account PlannerAccount PlannerInternSr Account Planner• Out of thebox Thinking• extrovert• StrongCommunication• StatisticallyStrong• CriticaLtHINKING• Team PlayerOrganisational Skilles AnalyticalCreativePresntationSkillsSkill Set
  • 18. 18StructureProduction
  • 19. 19General ManagerProductionStudioDTP 10 NosCut Paste Artist Translater Painter/SketcherManagerProduction• Procurement• Commercials• Budgeting &Accounting• MakingDummies• Packaging• Close to realEffect• Unique MediaVisualisation CreativeExecutionVendorManagementNegotiationsRoles & Responsibility
  • 20. 20General ManagerProductionStudioDTP 10 NosCut Paste Artist Translater Painter/SketcherManagerProduction• Network• Analytical• Administrative• Communication• Out of the BoxThinkingCreative PlanningHard WorkingRiskAssesmentSkill Set
  • 21. 21StructureMedia
  • 22. 22General ManagerMediaV.P PlanningPlanning ManagerSr PlanningExecutiveResearch Executive Executive/PlannerInternV.P Buying• Vendormanagement• MarketResearch• OppurtunityIdentification• Budgetng• CommercialsNegotiationsMonitorPerformancePolicydevelopmentIncreaseEffectivenessRoles &Responsibility
  • 23. 23General ManagerMediaV.P PlanningPlanning ManagerSr PlanningExecutiveResearch Executive Executive/PlannerInternV.P Buying• People skills• ThickSkinned• Analytical• StatisticallyStrong• Strong Writtenand verbalcommunicationCommunicationExtrovertResearchNetworkingNegotiationSkillsSkill Set
  • 24. THANK YOU?