A selection of slides from our cognitive interview training workshop

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A selection of slides from our recent workshop on the use of cognitive interviewing in the design and development of patient reported outcome measures

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A selection of slides from our cognitive interview training workshop

  1. 1. Copyright DHP Research & Consultancy Ltd2013
  2. 2. 1 Introduction to cognitive theoryCognitive Aspects of SurveyMethodology (CASM)• Basic CASM researchProblem-orientated and hypothesis-driven experimental research thatinvestigates the cognitive processes insurvey response to establish how theywork.• Applied CASM researchApplied cognitive interviewingapproach to evaluate sources of errorsin responding to surveyquestionnaires.Cognitive InterviewingTechniques Focuses mainly on the questionnaire, ratherthan the entire survey process. Focuses on the cognitive processes used by therespondent to answer survey questions whichare normally hidden. Respondents are interviewed either in alaboratory environment, or private location. Respondents are recruited with specificcharacteristics e.g. elderly.Copyright DHP Research & Consultancy Ltd2013
  3. 3. 2 The process Copyright DHP Research & Consultancy Ltd2013
  4. 4. 3 Sequencing the interviewInterviews conducted with 5-10 respondentsInterview write-up after each interviewInterviewer(s) meet with client etc. to discuss resultsRevise questionnaireRepeat stages 1-4 until all identifiable problems are rectifiedField pre-test modified questionnaireCognitive interviewing phaseCopyright DHP Research & Consultancy Ltd2013123456
  5. 5. 5 Conducting the interviewsCopyright DHP Research & Consultancy Ltd2013Conducting athink-aloudinterview –Some tipsProvide non-verbal cues (‘hmm’, ‘mmm’, ‘Isee’ ‘Okay’)Encourage the interviewee to bespecific about what he/she is thinkingIf the interviewee is having difficultyprovide the following prompts:“Tell me what your are thinking?”“What are you thinking about right now?”Listen to what the interviewee thinksabout or mentions so you can probe furtherObserve and take note of non-verbal behaviour
  6. 6. 7 what next?You should: Familiarise yourselves with the different techniquesof the cognitive interviewing techniques and philosophyof CASM Obtain a thorough grounding in questionnaire design Attend questionnaire review meetings Conduct questionnaire appraisalsCopyright DHP Research & Consultancy Ltd2013

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