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Introducing Google Analytics

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Introducing Google Analytics - Google Analytics Fundamentals.

Introducing Google Analytics - Google Analytics Fundamentals.


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  • 1. Google Analytics Fundamentals Srikant DhondiManager - Web Developement & Online Customer Engagement (dhondi.srikanth@gmail.com)
  • 2. Course Overview About this Course  A scenario driven approach to applying Google Analytics, quickly.  Targeted to the non-developer, with developer specific features at end What will get covered?  Tracking visits and visitor activity  Tracking more specialized forms of engagement  Managing reports and data  Programming Google Analytics
  • 3. Agenda for this module Overview of Google Analytics Get you setup with the sample website to play around with Start collecting metrics A tour of the Google Analytics web UI Powerful reports you should start with
  • 4. What can web analytics tell you?Tell you who your visitors are: How often they visit How people are finding your site Where geographically they are coming from When they are visitingTell you what your visitors like (or dislike): How long they spend on your site What pages are interesting, which pages turn them off Give you details on specific in-page interactionsTell you about your social media love: How many likes or tweets your site is getting Web analytics is like your websites thermometer
  • 5. Why use Google Analytics for Web Analytics? Server Log based tracking  Captures visits to your website by relying on the web servers built-in logging that is updated with every request from a visitors browser  This is the approach taken by products like Urchin(the predecessor to Google Analytics)  Deprecated as of the end of March 2012 Page View based tracking  Uses A beacon that transmits tracking data to centralized servers(separate from your web server) when A visitor visits your site and interacts with its content  Requires javascript on the visitors browser & changes to web pages  Completely offloads the website owner from managing, collecting and processing server log files  This is the approach taken by google analytics In the end Google Analytics makes it easy to collect and analyze website activity data.
  • 6. How Google Analytics Works Visitors Browser Your Website Googles Servers GA Website Go to Raw Clicks Data Ready & Summary Webpage Your Webpage BigTable for Viewing Tables "Database" Load Webpage Report Runs GATC Get GA Script (ga.js) Daily & Periodic Loads ga.js (re)processing ga.js Collect Visitor Data Log Files_utma_utmb_utmx Set Cookies_utmv_utmz Google Analytics Data Send Visit Data in Pixel Request Track Visit Collection Servers Tracking Pixel File
  • 7. It All Starts With a Website Other pages: HomeFree Service About UsLanding Page Services News Contact Checkout Page Thank you Page
  • 8. Enabling Google Analytics
  • 9. Create a Google account
  • 10. Signup GA account
  • 11. Create New Account
  • 12. Get GATC
  • 13. Paste GATC to Web Page GATC Code
  • 14. Real-Time Activity Reports
  • 15. 5 Minutes to Launch http://www.google.com/analytics/ Then you create an account, a web property & a profile Add to every web page Create Sign Up ApplyGoogle for Get GATC Verify GATCAccount Analytics You need a login first Make sure it works! Grab the JavaScript for the profile
  • 16. What did we accomplish? We got the defaultWhats Getting Tracked? tracking in place. Whats NOT Getting Tracked?Visits & Visitor Hit Counts Demographics Monetary Value Technology Goals & funnels New vs. Returning Multi-channel funnelsContent Page View Counts Multiple domains Bounce Rate Entry / Exit Flow / Navigation In-page events File downloads Flash, Silverlight & YouTubeSessions Mailto links Duration Outbound links Page DepthTraffic Sources We will return to these later in the course.In-Page Analytics
  • 17. Pitstop: When Will Your Data be Visible?Start: after deploying web pages with GATCActivity Immediately In Minutes In 1-4 Hours Within 24 HoursTracking InstalledReal-time DataReceiving DataIntra-day ActivityData Most ReportsEnd of DayActivity Data
  • 18. Stroll Thru Analytics UI
  • 19. Key Reports Traffic Reports Visitor Flow Goal Funnel Demographics In-Page Analytics Site-Speed
  • 20. Flavors of Google Analytics Free  Most sites can benefits from Google Analytics for free, in perpetuity  Must operate below thresholds  Exceed 10M data hits or roughly 1M visits per month  Data retained up to 25 months  Data exports limited to 20k rows per export Premium  Specifically targets large organizations  When you need to scale beyond the thresholds  What included development & configuration support  Guarantees report freshness to less than 4 hours  Provides support for attribution modeling to multi-channel referrers  Can afford to pay $150,000 per year
  • 21. Summary Recap  Overview of Google Analytics  Get you setup with the sample website to play around with  Start collecting metrics  A tour of the Google Analytics web UI  Powerful reports you should start with
  • 22. Thank YouFor Further Questions & Answers, connect withAegis Global Academy - INSTITUTE OF CUSTOMER EXPERIENCE MANAGEMENThttp://www.aegisglobalacademy.com/ http://goo.gl/TR5WQ http://goo.gl/HQPTb http://goo.gl/uL2g4 http://goo.gl/uI5Ma 1800 209 8777, + 91 422 6651 107, + 91 422 6651 108

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