Google Analytics Fundamentals Srikant DhondiManager - Web Developement & Online Customer Engagement (firstname.lastname@example.org)
Course Overview About this Course A scenario driven approach to applying Google Analytics, quickly. Targeted to the non-developer, with developer specific features at end What will get covered? Tracking visits and visitor activity Tracking more specialized forms of engagement Managing reports and data Programming Google Analytics
Agenda for this module Overview of Google Analytics Get you setup with the sample website to play around with Start collecting metrics A tour of the Google Analytics web UI Powerful reports you should start with
What can web analytics tell you?Tell you who your visitors are: How often they visit How people are finding your site Where geographically they are coming from When they are visitingTell you what your visitors like (or dislike): How long they spend on your site What pages are interesting, which pages turn them off Give you details on specific in-page interactionsTell you about your social media love: How many likes or tweets your site is getting Web analytics is like your websites thermometer
How Google Analytics Works Visitors Browser Your Website Googles Servers GA Website Go to Raw Clicks Data Ready & Summary Webpage Your Webpage BigTable for Viewing Tables "Database" Load Webpage Report Runs GATC Get GA Script (ga.js) Daily & Periodic Loads ga.js (re)processing ga.js Collect Visitor Data Log Files_utma_utmb_utmx Set Cookies_utmv_utmz Google Analytics Data Send Visit Data in Pixel Request Track Visit Collection Servers Tracking Pixel File
It All Starts With a Website Other pages: HomeFree Service About UsLanding Page Services News Contact Checkout Page Thank you Page
What did we accomplish? We got the defaultWhats Getting Tracked? tracking in place. Whats NOT Getting Tracked?Visits & Visitor Hit Counts Demographics Monetary Value Technology Goals & funnels New vs. Returning Multi-channel funnelsContent Page View Counts Multiple domains Bounce Rate Entry / Exit Flow / Navigation In-page events File downloads Flash, Silverlight & YouTubeSessions Mailto links Duration Outbound links Page DepthTraffic Sources We will return to these later in the course.In-Page Analytics
Pitstop: When Will Your Data be Visible?Start: after deploying web pages with GATCActivity Immediately In Minutes In 1-4 Hours Within 24 HoursTracking InstalledReal-time DataReceiving DataIntra-day ActivityData Most ReportsEnd of DayActivity Data
Flavors of Google Analytics Free Most sites can benefits from Google Analytics for free, in perpetuity Must operate below thresholds Exceed 10M data hits or roughly 1M visits per month Data retained up to 25 months Data exports limited to 20k rows per export Premium Specifically targets large organizations When you need to scale beyond the thresholds What included development & configuration support Guarantees report freshness to less than 4 hours Provides support for attribution modeling to multi-channel referrers Can afford to pay $150,000 per year
Summary Recap Overview of Google Analytics Get you setup with the sample website to play around with Start collecting metrics A tour of the Google Analytics web UI Powerful reports you should start with
Thank YouFor Further Questions & Answers, connect withAegis Global Academy - INSTITUTE OF CUSTOMER EXPERIENCE MANAGEMENThttp://www.aegisglobalacademy.com/ http://goo.gl/TR5WQ http://goo.gl/HQPTb http://goo.gl/uL2g4 http://goo.gl/uI5Ma 1800 209 8777, + 91 422 6651 107, + 91 422 6651 108
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