Your SlideShare is downloading. ×
Pageview, Event Tracking and Funnels : Website Analytics Fundamentals
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Pageview, Event Tracking and Funnels : Website Analytics Fundamentals

655
views

Published on

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
655
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Tracking Pageview, Event Tracking and Funnels Srikant DhondiManager - Web Developement & Online Customer Engagement (dhondi.srikanth@gmail.com)
  • 2. In this module Setting measureable website goals Pageview Tracking Scenarios Event Tracking Scenarios
  • 3. Setting Measureable Website GoalsConversion: If youre not measuring it, you cant improve it!  How many people sign-up or purchase? How many visits to the site does it take before a purchase? Is most of your traffic repeat customers or first time visitors? What paths thru your site lead to conversions?Engagement:  Which pages draw people in to your site? ...and which pages scare them away? How many pages do people typically view?  How long do they spend on your site? For complex pages, with which elements to they interact the most? What files are they downloading? What links from your website do they follow?
  • 4. Goals in Google Analytics About Goals  Create up to 20 goals per profile  Grouped in arbitrary Goal Sets  Fixed 4 Goal Sets, with 5 Goals each Goal Types  URL Destination  Visit Duration  Pages/Visit  Event Goals have a value $$$
  • 5. Goals, Conversions & Funnels
  • 6. Creating a funnelLanding Page Thankyou Page
  • 7. Creating Goal
  • 8. Goal Flow
  • 9. Goal Flow
  • 10. Reverse Goal Paths: Discovering New Funnels
  • 11. Funnel Backfill Surprise! Google Analytics back fills visits to skipped pages in the middle of the funnel as if they had been visited. Landing Checkout Thankyou 1 Conversion: 1 Visit to Landing & 1 Visit to Checkout & 1 Visit to Thankyou •This is still true when Required Step is checked •So make sure you carefully limit direct access to goal pages!
  • 12. Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews _gaq_push([‘_trackPageView’]);
  • 13. Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews _gaq_push([‘_trackPageView’]); A B
  • 14. Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews _gaq_push([‘_trackPageView’ ,/payfeesonline/PGP]); A B
  • 15. Tracking Concrete Pageviews Add GATC to every web page
  • 16. Tracking Document Views Virtual page views
  • 17. Tracking Single Page Interactions Track Virtual page views
  • 18. Tracking Form ProgressCreate a funnel as user fills a form: Track progress using virtual pageviews
  • 19. Introducing Event TrackingNot all activity is a page view : mouse clicks within single page downloads of non-document files like ZIPs and EXEs interactions with video players (start, pause, complete, etc.)Events are tracked with _trackEvent :Events can be used for Goals, but cannot be used to define funnels.
  • 20. Tracking User InteractionCapturing visitor clicks
  • 21. Tracking File DownloadsTracking binary exe files downloads
  • 22. Tracking Mailto ClicksTracking links
  • 23. Tracking Outbound LinksTracking external links
  • 24. Tracking Across DomainsStep1:
  • 25. Tracking Across DomainsStep2:
  • 26. Tracking Across Subdomains
  • 27. Summary Goals Funnels Concrete & Virtual Pageviews Events
  • 28. Thank YouFor Further Questions & Answers, connect withAegis Global Academy - INSTITUTE OF CUSTOMER EXPERIENCE MANAGEMENThttp://www.aegisglobalacademy.com/ http://goo.gl/TR5WQ http://goo.gl/HQPTb http://goo.gl/uL2g4 http://goo.gl/uI5Ma 1800 209 8777, + 91 422 6651 107, + 91 422 6651 108