Tracking Pageview, Event Tracking and Funnels Srikant DhondiManager - Web Developement & Online Customer Engagement (firstname.lastname@example.org)
In this module Setting measureable website goals Pageview Tracking Scenarios Event Tracking Scenarios
Setting Measureable Website GoalsConversion: If youre not measuring it, you cant improve it! How many people sign-up or purchase? How many visits to the site does it take before a purchase? Is most of your traffic repeat customers or first time visitors? What paths thru your site lead to conversions?Engagement: Which pages draw people in to your site? ...and which pages scare them away? How many pages do people typically view? How long do they spend on your site? For complex pages, with which elements to they interact the most? What files are they downloading? What links from your website do they follow?
Goals in Google Analytics About Goals Create up to 20 goals per profile Grouped in arbitrary Goal Sets Fixed 4 Goal Sets, with 5 Goals each Goal Types URL Destination Visit Duration Pages/Visit Event Goals have a value $$$
Funnel Backfill Surprise! Google Analytics back fills visits to skipped pages in the middle of the funnel as if they had been visited. Landing Checkout Thankyou 1 Conversion: 1 Visit to Landing & 1 Visit to Checkout & 1 Visit to Thankyou •This is still true when Required Step is checked •So make sure you carefully limit direct access to goal pages!
Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews _gaq_push([‘_trackPageView’]);
Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews _gaq_push([‘_trackPageView’]); A B
Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews _gaq_push([‘_trackPageView’ ,/payfeesonline/PGP]); A B
Tracking Concrete Pageviews Add GATC to every web page
Tracking Single Page Interactions Track Virtual page views
Tracking Form ProgressCreate a funnel as user fills a form: Track progress using virtual pageviews
Introducing Event TrackingNot all activity is a page view : mouse clicks within single page downloads of non-document files like ZIPs and EXEs interactions with video players (start, pause, complete, etc.)Events are tracked with _trackEvent :Events can be used for Goals, but cannot be used to define funnels.
Tracking User InteractionCapturing visitor clicks