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Hasbro
Hasbro
Hasbro
Hasbro
Hasbro
Hasbro
Hasbro
Hasbro
Hasbro
Hasbro
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Hasbro

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  • 1. Brandon Graviet, Christopher Lee, Dane Hockema, Greg Guillen, and Matt Hankins<br />HASBRO, INC.<br />
  • 2. History-Hasbro<br /><ul><li>Founded in 1923 by Henry Hilal, and Herman Hassenfeld (Hassenfeld Brothers Incorporated).
  • 3. 1930’s Start of Toy Manufacturing, medical sets for juniors, 1950’s Mr. Potato Head.
  • 4. 1968 Company changes name to Hasbro Industries and goes public.
  • 5. 1984 Acquisition of Milton Bradley
  • 6. 1995 Merger Fail with Mattel (5 billion offer)</li></li></ul><li>History-Hasbro<br />One of the largest toy companies in the world.<br />Net revenues Nov 3rd, 2010( Nine Months)<br />2.7 Billion(U.S &amp; Canada, International Segment, Entertainment and Licensing Segment<br />Operating Profit 386 Million<br />Toys and Games: G.I. Joe (The Rising Cobra), Nerf, Pokemon, Star Wars, Tinkertoys, Transformers (films as well), Easy-Bake Oven, Mr. Potato Head, Monopoly, Battleships, Candy Land, Magic: The Gathering, Scrabble, Sesame Street, Barney.<br />
  • 7. External Environment factors key to HASBRO<br />Economic Conditions<br />Consumption down, Per capita income Down<br />Sociocultural/Demographic trends<br />Age compression<br />Traditional Toys not acceptable in society<br />Technological<br />Video games, PCs, rapid development of affordable high tech entertainment.<br />Political/Legal<br />Heavy regulatory environment- taxes expected to rise in future<br />Global<br />Cheap manufacturing abroad, low regulatory environment abroad,<br />Growing markets in East Asia<br />
  • 8. Porter’s Five Forces<br />Threat of New Entrants<br />Mature industry<br />Large initial investment, and low growth industry<br />Bargaining Power of Suppliers<br />Raw materials cheap to acquire<br />Licenses difficult to acquire<br />Bargaining Power of Buyers<br />Department stores &amp; Big Box retailers drive sales<br />Substitutes<br />Many substitute goods<br />Intensity of Rivalries inside industry<br />Mattel is a bitter rival<br />
  • 9. SWOT Analysis<br />Strengths<br /><ul><li>Well known products and a large brand portfolio</li></ul>High product diversity, a key success factor in the toy manufacturing industry<br /><ul><li>High employee efficiency
  • 10. Hasbro’s revenue per employee= .701 million
  • 11. Mattel’s= .201 million per employee
  • 12. Strong distribution network
  • 13. Strong presence in north America- 30% market share</li></ul>Weaknesses<br />Second to Mattel in market share (30% vs 40%)<br />High customer concentration<br /><ul><li>Hasbro relies on 3 retailers for nearly 50% of their revenues
  • 14. Diverse customers is important in this industry</li></li></ul><li>SWOT Analysis (Cont.)<br />Opportunities-Movies-TV Shows<br /> -Marketing Expansion-Technology- Family sizes<br />Threats-Regulations<br /> - Many Substitutes - Mattel- Industry is highly Seasonal<br />
  • 15. Operational<br />Strategic<br />Outsourcing:<br /><ul><li>Longmeadow, MA
  • 16. Unionized, $14-20/hour
  • 17. ESL programs
  • 18. Reputation???</li></ul>Global Expansion:<br /><ul><li>Asia, Eastern Europe, and South America</li></ul>Digital Media:<br /><ul><li>License electronics from toys
  • 19. License toys from electronics</li></ul>Marketing:<br /><ul><li>New Products
  • 20. New Strategies for Classic Products</li></ul>Potential Strategies<br />
  • 21.
  • 22. Execution<br />No Outsourcing:<br /><ul><li>Mattel recalls in 2007
  • 23. Hasbro: $6.49B MC, 5,800 full time employees
  • 24. Mattel: $9.27B MC, 27,000 full time employees</li></ul>Scale Back Global Expansion:<br /><ul><li>Major growth potential is in U.S. electronics</li></ul>Focus on Digital Entertainment First:<br /><ul><li>Toys of the future will be based on TV, movies, etc.
  • 25. Licensing digital entertainment from classic toys is a short-term strategy
  • 26. The Hub, kids television channel</li></ul>Marketing:<br />Short-term: Milk digital media rights for classic products<br />Long-term: Focus on licensing of new media driven characters<br />

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