Simple Digital Media REALTOR Seminar
 

Simple Digital Media REALTOR Seminar

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  • It’s amazing…to think that in last 60 seconds that I have been talking…look at all that has gone on online…I’m sure you see a favorite website you visit…consider that in just 60 seconds, 2 Million searches have been done on google….1.3 million videos viewed on YouTube….277,000 have logged into Facebook….the numbers are really kinda of amazing….
  • It’s simply a fact…more of what used to do offline, we now do online. Consider the impact of email on our friends at the post office…who recently announced they will discontinue Sat delviery of the mail. And think of what Search Engines have done to the yellow pages industry…
  • It’s true…we are just Googling it! Its become a verb. In fact, many of us are Googline it more than once a day! (which kinda sounds like fun, doesn’t it?) (laughter here) Seriously…usiing Google has become a way we simply find things on a daily basis
  • But here’s a fact you might know…and it is true across all search engines…the majority of the traffic you ‘ll get comes from page one of a search result….
  • It’s true…we are just Googling it! Its become a verb. In fact, many of us are Googline it more than once a day! (which kinda sounds like fun, doesn’t it?) (laughter here) Seriously…usiing Google has become a way we simply find things on a daily basis
  • And again the search engine of choice…is Google…with 83% perferring it over all others…no matter how much Microsoft would like us to use Bing
  • Today, most customers only have…but in one year, we could grow that to…and in three years….
  • So, posting 3x a week to 3 channels, sending one text blast a week and two emails a month…the numbers look like…
  • So…as we look at everything going on online…and how to make sense of it all for merchants…we put things in one of three buckets….#1 Make sure you get found by consumers actively in the market for what you have to offer. Think of it…right now in (insert market name here) someone is sitting down at their computer typing in the keywords so precious to your business. It’s Marketing 101…promote your self to consumers actively in the market. That’s what search engines help you do so well. #2 – leverage the digital word of mouth that is social media. Drive more repeat and referral business. And finally #3…when it is time to go outbound…and target new customers…take advantage of the many precision targeting options…that include search retargeting and email marketing. So, as we go thru the following consumer info…strategies for merchants…remember this slide and how it all fits together.

Simple Digital Media REALTOR Seminar Simple Digital Media REALTOR Seminar Presentation Transcript

  • Grow Your Business! Welcome to the Seminar December 3, 2013
  • Today lets talk about… • Changing Consumers Habits • Search • Mobile • Video • Social Media • Opportunities for Realtors • New Customer Acquisition • Customer Retention
  • Consumer Trends
  • Just Googling it
  • 95% of Web Traffic is generate from Page One Results
  • Google does a great job of returning relevant search results. 95% of consumers never go past the first page of their search result. Every business needs to know: 1. What Page are we on for our Best Keywords? 2. Where is our Competition?
  • Although some believe Google is the 2nd Best Source of Information 
  • Welcome to the Mobile Revolution
  • Sept 2013 - Google
  • Estimated that 85% of Local Biz Don’t Have Mobile Optimized Websites
  • Mobile Driving Increased # of Valuable Leads “The number of calls to U.S.-based businesses will increase by 107% in the next 17 months.” – BIA Kelsey • Mobile is about to unleash a massive increase in call-based advertising…which will be so vast that many established companies will scramble • 61% of Local Merchants rate inbound telephone calls as excellent leads. • Call conversion from a local search on a desktop local is 7%, once the landing page is viewed, compared with 57% from a mobile device • U.S. Businesses will receive 70 billion calls from mobile devices by 2016. Today the number is 20 billion. By the end of 2013 81% of all the calls businesses receive will originate from mobile phones.
  • Everyone Loves a Good Mobile Device! American pets have bitten, chewed, licked, drooled upon (or worse) more than 8 million devices this past year. -SquareTrade
  • Mobile views on YouTube are now more than 1 billion views each day. Since 2010, mobile device traffic to YouTube has more than tripled.
  • What this means for Local Merchants 1. It’s now very affordable to “Broadcast” your Infomercial or How to Video to a very large potential audience. 2. YouTube Videos are an incredible Source of Content that get indexed well on sites like Google (did we mention that Google owns YouTube?) 3. Video is an incredible Source of Quality Content for Social Media and Your Website – a great way to communicate with current and future customers
  • SOCIAL MEDIA
  • SOCIAL MEDIA
  • Viral Power of Social Media Average # of Friends by Generation
  • Google + Social Network Experiencing Rapid Growth 400M!! Adding 22M New Users per month Google+, like YouTube…great way to significantly improve your Page Rankings!
  • Reached 200 Million Members January 2013
  • and they’re sharing those opinions everywhere
  • Clearly, The Consumer is now in Charge! They have fundamentally changed the Rules of Marketing and the way Merchants need to approach Connecting with them to earn their business. Our friends at Google call this.... The Zero Moment of Truth
  • The Traditional Model
  • MERCHANT
  • " You'd never set up an 800# for your business with nobody to answer the Phone. The Internet is that 800# and its been set up for you even though you didn't ask for it! People are "calling" you with their web searches everyday. If People search for your product or services and you don't "answer" that search...who do you think will?" - Jim Lecisnki, Managing Director Google
  • Many Best Practices for Business in 2013 Remain the Same… Great Location – Make Sure you are Easy to Find You Make Customers feel welcome and you are easy to do business with You have a Solid Reputation & Great Word of Mouth from happy customers You Stay in touch and Reward Existing Customers to drive more repeat business Constantly Looking for New Customers
  • However, the Best Tools for Business have changed a great deal! Great Location – Can new customers find you online? Solid Reputation Great Word of Mouth What are they saying about you online? Are You Staying Connected to your Best Customers? Welcoming Establishment does your Online Presence Match the Real World? Acquiring New Customers – New digital marketing options create efficient, affordable ways to best reach your most likely new customers!
  • Grow Your Business! Digital Strategies to Grow Your Business
  • Action Items: Things you can do TODAY to improve your online presence • Google Plus • YouTube Videos • Consistent Social Media Posts including Google + • Get Ready for the Mobile Consumer • Keep it Fresh
  • Just Googling it
  • Congratulations! The Number One Website in the World wants to give everyone in this room a FREE listing and profile page
  • : “Google Plus is Google itself. We’re extending it across all that we do — search, ads, Chrome, Android, Maps, YouTube — so that each of those services contributes to our understanding of who you are.” Bradley Horowitz, Google Plus’s vice president of product
  • Google Plus Page
  • Get Reviews for Better Places Listing Ranking Customer Referral Cards are Easy & Inexpensive to Create
  • Online Videos are a Great Way to get High Page Ranking
  • Top Ten Reasons you Need need a Quality Web Presence 1. You only get one chance to make a Great First Impression! Look on any size screen 2. Professional Image – level playing field 3. Be Open for Biz 24/7 – instant Customer Gratification 4. Connect with on the go Consumers 5. Sell Products 6. Promote Services 7. It’s Your Online Brochure update-able any time 8. Generate Leads 9. Stay Connected to your Best Customers with your Blog 10. Great Recruiting Tool
  • Smart Phone Friendly Mobile Sites that Match Look and Feel of Main Website
  • Social Media Drives More Repeat & Referral Business Free or Nearly Things You Can Do! • Most Important: Commit to the Content! – Consistent, varied two way communication via multiple channels. If you don’t have time, find someone who does. • Improve/Create Your Social Presence – Facebook, Twitter & Google+, LinkedIn – they all are free! • Use offline promotion to drive online fans • Create Online Contests to grow your fan base • Add Social links to all web promotions (site, email, video, PR etc)
  • Great Social Content goes well beyond Promotional Offers Rule of Threes 1. Valuable Tips & Ideas – – – Position yourself as expert Connect to complimentary businesses Success Stories 2. Establish Community – Recognize customers – Recognize employees – Recognize Community Events & Your Charitable Efforts 3. Promotions and Special Offers – Loyalty Club Offers – Sync Offline with online
  • Customers for Life Leveraging Customer Connections to Grow Revenue Today 1 Year 3 Years 200 600 3600 Connections Connections Connections 100 1000 3000 Text Club VIP’s Text Club VIP’s Text Club VIP’s 75 300 600 Newsletter Subscribers Newsletter Subscribers Newsletter Subscribers
  • Staying top of mind! Social Text Email = Affordable Frequency! Today 1 Year 3 Years 2400 7200 43200 Posts Month Posts Month Posts Month 400 4000 12000 Text Offers Text Offers Text Offers 150 1200 Sends Total Potential Connections 600 Sends Sends 8200 54,400 = 2950
  • MARKETING STRATEGIES Improve SEO, Drive Traffic & Repeat & Referral Business Post to Your Google Blog Used in monthly e-newsletter Create FRESH SEO blog posts that are informational but also promote your business Content is then distributed via multiple channels including….. Content used for Social Posts, linking to site, also used in weekly Text Marketing Use as copy points to create search optimized video (FYI: Google owns YouTube)
  • Right About Now…You Might be Thinking…. Wow – that’s a lot of Stuff! I’m already so busy Running my Business!
  • Digital Realtor Marketing Packages
  • Essential Digital Media Strategies For Acquiring and Retaining Customers 1. GET FOUND: Make sure your business is visible to Consumers Actively Searching Online for your Products & Services 2. FIND NEW: Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services 3. STAY CONNECTED: Leverage Social Media Email & Text Marketing Best Practices to Drive More Repeat and Referral Business from existing clients Social is Digital Word of Mouth!
  • The New Simple Digital Media Packages connect you with Home Shoppers… • On The Go – with a New Mobile site to reach Smart Phone Consumers ready to see your listings! • With Sight, Sound & eMotion – Videos showcase you as well as your listings • With Mass Reach – Friday Classified Ads with QR codes connect shoppers instantly to your homes • Via Social Media – hands free social media marketing & management…the power of digital word of mouth • With Precision Targeting – reach only those consumers actively shopping for homes!
  • Mobile Realtor Package Prices as low as $399 per month + $499 Set Up Optimized Mobile Website – site matches look/feel of your existing site, with your full search-able inventory, open houses and one click door to door directions and contact info. Include personal QR code for use in all of your traditional printed media, biz cards etc. Classified Real Estate – X # of photo liner ads in Friday newspaper with QR codes to link consumers to your new mobile site Custom YouTube Videos – optimized for search findability - Self Promotional Video tells story of why you are the top seller or buyers agent in town! - Property Videos – showcase your listings using sight, sound and motion. Choose from Montage or Live Shoot. Great listing tool. Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protect your most valuable asset – Your Reputation!
  • Reach Consumers On the Move Mobile Geo Fencing pinpoints customers when they are near your store and serves them ads relevant to their location
  • Custom Video Series Tell the Story of Your Business using Sight, Sound and Emotion! • • • • • • We create One 60-90 second each quarter Custom YouTube Channel Professional voice talent, scripting High Quality Images Choice of Music bed Optimized for 5 Best Search Key words targeted to your local city • Links to website, social media
  • Social Loyalty Package $499 1x design/set up fee and $429 per Month Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media: Facebook, Twitter, Google Plus • Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window clings, business cards Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website Geo Targeted Custom Video Series -Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Newspaper Marketplace, Top 150 and real time monitoring of your online reputation.
  • We Monitor Your Online Reputation! Reputation Management Real time reports let you know instantly when there has been praise or a problem, so you can demonstrate your responsiveness and customer service
  • Stay Connected with Social, Email, Text • • • • • • • • Give Value added tips and ideas that position you as expert Share Photos & Videos – before/after, new products etc. Provide Loyalty rewards only for followers Post Success stories, positive reviews Post Customer Recognition Share Employee and Vendor Partner Recognition Talk about Community Involvement and Giving Back Yes, sync off line marketing promotional messages but don’t over do it We Manage Your Social, Email, Text Marketing HANDS FREE to you Marketing & Social Media Calendar Distribute Messages via Social, Video, Blog, Text & Email Channels
  • Social Marketing Package Social Media Management – we optimize your Social presence and manage your postings all month long so you can focus on selling homes. Sites can include Facebook, Twitter, Google Plus , LinkedIn & Pinterest. Social Marketing – targeted post and marketing messages on Facebook, Twitter and LinkedIn Search Retargeting – We reach active Home Shoppers based on their most recent key word searches. Target long tail home buying/seller terms as well as Competitive Keywords. Custom YouTube Videos – optimized for search findability - Self Promotional Video tells story of why you are the top seller or buyers agent in town! - Property Videos – showcase your listings using sight, sound and motion. Choose from Montage or Live Shoot. Great listing tool. Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protect your most valuable asset – Your Reputation!
  • We leverage Search Re-targeting to reach consumers actively searching for your products and services Search Retargeting Increases Efficiency Consumer performs a Keyword Search & is anonymously “cookied” for their search term. 1 Tax Preparation 2 Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of our competition Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.
  • We can also target COMPETITIVE Keywords…. Search Retargeting Increases Efficiency Consumer performs a Keyword Search & is anonymously “cookied” for their search term. 1 H & R Block 2 Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of our competition Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.
  • Facebook Targeting & Re-Targeting Target Consumers by variety of demos…or retarget those that have already been to your site
  • Targeted Email Options! SAMPLE EMAIL • We create a Custom Email template that features: • Your Marketing Message • Links to site, video, social media etc. • We Target the Email message to double opt in list of Consumers by: • Zip Code radius around your store • Demographics (Gender, HH Income, Age) • Category of Interest SAMPLE REPORT This campaign sent over 3000 potential customers to the client’s site!
  • TARGETING THE LIST GETTING RESULTS: DEMOGRAPHIC TARGETING • Age • Religion • Homeowner/Renter • Gender • Marital Status • Home Market Value • Ethnicity • Presence of Children • Dwelling Type • Occupation • Number of Children • Length of Residence • Education • Income: Est. HH. • Presence of Pet • Language • Net Worth • Veteran
  • EFFECTIVE EMAIL TACTICS RE: Same-Day Orthopedic Care at M&M Orthopedics COMPELLING & RELEVANT Subject Line SOFT SELL Call-to-Action NAV BAR CLEAR MESSAGE Location Information Headline HARD SELL Call-to-Action SERVICES & Calls-to-Action IMAGE Relevant to Ad NAVIGATION More Information
  • Seminar Incentive • Sign up for any Simple Digital Package and receive 50,000 Banner Impressions on Petoskeynews.com, reaching over 180,000 visitors each month. • Ads will run within 30 days of your new program kick off. • Must sign up within 30 days of this seminar • A $600 Value!
  • Questions? Contact Christy Lyons Digital Sales Director (231)439-9329 clyons@petoskeynews.com Simple Digital Media