R U OFB in 2013?  Digital Strategies for Growing your business in a Multi-Screen World
 

R U OFB in 2013? Digital Strategies for Growing your business in a Multi-Screen World

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Many best practices for business remain the same...but the tools have dramatically changed! Our program helps you Get Found by Consumers Actively Searching for you, Find New Customers via highly ...

Many best practices for business remain the same...but the tools have dramatically changed! Our program helps you Get Found by Consumers Actively Searching for you, Find New Customers via highly targeted Digital Marketing and Stay Connected to existing customers to Drive Repeat and Referral Business. Learn the Digital Tools every merchant needs to be truly OFB in 2013. R U OFB? http://www.guaranteedigital.com

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R U OFB in 2013?  Digital Strategies for Growing your business in a Multi-Screen World R U OFB in 2013? Digital Strategies for Growing your business in a Multi-Screen World Presentation Transcript

  • Many Best Practices for Business in 2013 Remain the Same… Great Location – Make Sure you are Easy to Find You Make Customers feel welcome and you are easy to do business with You have a Solid Reputation & Great Word of Mouth from happy customers You Stay in touch and Reward Existing Customers to drive more repeat business Constantly Looking for New Customers
  • However, the Best Tools for Business have changed a great deal! Great Location – Can new customers find you online? Welcoming Establishment - does your Online Presence Match the Real World? Solid Reputation – Great Word of Mouth What are they really saying about you online? Are you using Social to stay Connected to your Best Customers? Acquiring New Customers – New digital marketing options create efficient, affordable ways to best reach your most likely new customers!
  • Make Sure your Business is easy to Find Can Potential New Customers Locate you Online? Strive to be Page One & On the Map! Today’s Consumer… • 89% Discover New Products & Services Online • 95% NEVER go past the first page their search result • Consider Google the new yellow pages To be OFB in ‘13, Merchants Must: • Get on the Map! Optimize your Business listings to the max • Optimize your website so search engines know what you are about and move you to the front of the list
  • “C’mon in & Look Around!” Does your online presence match your real world establishment? Today’s Consumer… • 89% Discover New Products & Services Online • 93% of Sales still occur offline • Uses Smart Phone to search…and 55% act within an hour To be OFB in ‘13, Merchants Must: • Have a Quality Web and Mobile Presence that is easy to navigate • Make it easy to connect with you OFB in 2013? Look Good on Every Screen!
  • Solid Reputation & Great Word of Mouth Today’s Consumer… • 55% Share their Purchases with friends via Social Media • 76% Trust Ratings and Review sites • Over 50% won’t do business with Merchants who have less than 3 Star Review To be OFB in ‘13, Merchants Must: • Monitor their Online Reputation • Respond appropriately to demonstrate great customer service • Make it easy to customers to post reviews and Like your business
  • Driving Repeat & Referral Business Stay Connected to your Best Customers via Social, Email, Text! Today’s Consumer… • Trust Peer recommendations in social media (only 14% trust advertisements!) • 80% connect with favorite brands via Social • Majority of consumers join email lists to receive discounts • 72% are open to receiving special offers via Text To be OFB in ‘13, Merchants Must: • Grow their Fans & Followers in Social Media • Build email/text customer databases • Regularly post, email and text to stay connect and drive repeat and referral business!
  • Targeting Your Best Potential Customers Target Marketing Options Zero in on the consumers already interested in your products and services with online display and email marketing. Options include: • Target by Geography to reach those nearest your store, including Mobile Geo Fencing. • Target by wide variety of demographics • Retarget consumers based on search or who already have visited your site. • Target consumers on Social Networks • Targeted email puts your message in their inbox at the zip code level
  • So, are you Truly “Open” for Business and Ready to Connect with Todays Online Consumer? If you need help, our Web Essentials Packages can quickly improve your online presence!
  • Grow Your Business! Web Essentials 2013 1. Get Found 2. Find New 3. Stay Connected
  • GET FOUND FIND NEW STAY CONNECTED 1 2 3 Three Essential Strategies for Helping Your Business Grow By Potential New Customers Actively Searching Online for Your Products & Services Customers via Precision Targeting Strategies for Web, Mobile and Email Marketing Increase Customer Loyalty via Social, Email and Text, Driving Repeat & Referral Business!  Responsive Web Design so you look good on any size screen!  Mobile Site Design – ½ of all searches now done via mobile  Optimized Local Business Listings – are you on the Map?  Search Engine Optimization – we can tune up current site to improve rank  Geo Targeted Video – search optimized video tells your story  Reputation Management – safeguard your most valuable asset!  Search Retargeting – reaches consumers based on recent searches  Mobile Geo Fencing – reach on the go consumers near your store  Social Media Targeting – reach local consumers based on interest via Facebook, Twitter, LinkedIn  Email Marketing – target B2C, B2B lists at zip level by variety of demos  Search Engine Marketing – target top 3 spots on major search engines  “D-I-F-M” Social Media Management – we optimize your Social Presence on Facebook, Twitter, Google Plus, and handle all posts to grow Fan Base.  Email Newsletter – we manage your monthly newsletter and grow your list  Mobile Text VIP Club – we manage your text marketing and grow your list  Video and Blog Posts too – connect with Fans, search optimized added benefit  POP Materials – includes in-store signage to encourage customer sign up
  • Get Found Increase Visibility among Consumers Actively Searching for your products & Services PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH Responsive Website Design Smart Phone Friendly Mobile Site Optimized Local Business Listings Not Good Optimized You only get one chance to make a Great 1st Impression! Make sure your website reflects the quality of your real world business…and looks good on Desktop, Tablet and Mobile size screens. Site is optimized to be found in search. Love your existing site but wish it was optimized for Mobile? Our Smart Phone friendly sites mirror look and feel of your existing site, with one finger click to call, maps, coupons and links to your social Fan pages. 89% of Consumers start their search for New Products & Services online. 93% Buy Offline and close to home Where are you ranked? Are you on the Map? Optimized Local Business Listing ensure consumers can find you when searching via web or mobile. We claim, enhance your listings on all top search, directory and social media sites to improve your page rank. 95% of Consumers NEVER go past page one of their search result. What page are you on? Your Competition? By start of Q4 of this year, Google predicts the majority of searches will be conducted on mobile devices rather than desktops. 85% of Local Merchants don’t have a Smart Phone friendly site
  • Get Found Increase Visibility among Consumers Actively Searching for your products & Services PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH Search Engine Optimization Geo Targeted Videos Reputation Management If you love the design of your site but wish it would rank better in search, our SEO specialists can help. We get “under the hood” of your site and perform variety of optimization tactics to improve your sites Findability by major search engines. Pro voice talent, scripting, music and high quality images come together to create an infomercial that tells the story of your business using sight, sound and motion. Videos are then optimized for search for your location and best keywords, then distributed via a Custom YouTube channel. • 89% Research Online • 95% Don’t Go Past Page One • 93% Sales Occur Offline and within 10 miles of home! • Where are your Competitors Ranked? • Videos are 4x more likely to drive customer conversion • YouTube is World’s second largest search engine, owned by #1 – Google! We monitor leading Rating and Review sites and Social media in real time and alert you of all positive and negative commentary, and provide Best Practices for handling the good and bad. Allows you to demonstrate your Excellent Customer Service and show Consumers you truly care about their business! • Majority of Consumers won’t shop less than 3 Starts • 2/3 More Likely to Buy if Positive Reviews, Comments • ½ Less Likely if Negative
  • Find New Customers Via Precision Digital Target Marketing for Web & Mobile PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH Targeted Display Marketing Social Media Marketing Reach local consumers on premium local, regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers. • Ad Campaigns that only target the Desktop Consumer miss a significant audience of Local Shoppers Social Media Targeting – reach local consumers based on interest via Facebook, Twitter, LinkedIn. Target by Geography, Occupation, Demographics, Device and more. • Reach consumers in less competitive page environment than Search • Increase Frequency of exposure • Great compliment to SEM campaigns • 85% Consumers use FB Posts for Local Merchant info • Social Media used by 87% Local Merchants for business
  • Find New Customers Via Precision Digital Target Marketing for Web & Mobile PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH Mobile GEO Fencing Email Marketing Mobile Geo Fencing pinpoints customers when they are near your store and serves them ads relevant to their location. Drive traffic to your Smart Phone friendly mobile site, social media pages and more Search Engine Marketing campaigns achieve one of top 3 page positions, target consumers based on Your most relevant, most searched key words. You only pay when someone clicks on your ad. • 62% Consumers now own a Smart Phone • 50% Searches now done via Mobile Device • Mobile Consumers in Action mode, • Search Engine marketing drives high % of clicks for Consumers looking to make a purchase • Gets better response than Direct Mail, with 15% open rates and 1-2% click thrus • Email is the preferred method of Commercial Contact by 74% of Consumers • 83% Report Email is first thing they check for business Search Engine Marketing • We create a Custom Email template that features: • Your Marketing Message • Links to site, video, social media etc. • We Target the Email message to double opt in list of Consumers by: • Zip Code radius around your store • Demographics (Gender, HH Income, Age) • Category of Interest
  • Stay Connected Increase Customer Loyalty via Social Media, Email Newsletters, Mobile Text Marketing PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH Social Media Management Mobile Text Marketing • We optimize your Social Media presence on Facebook, Twitter, Google+ and manage weekly postings on all channels to promote your Social Club specials. • Includes monthly Facebook contests, including install of contest app on Facebook that captures email addresses. • Point of Purchase Collateral Included - We provide eye catching in-store signage to entice all of your customers to join your Club, building your customer database. We custom design your monthly newsletter, then manage graphics and content updating each month as well as execute the send. As part of Loyalty program, we help you grow your customer database. • We help you build your text database collecting customer cell phone numbers. • We then manage your weekly Loyalty VIP Club messaging, sending special offers via text. You choose day of week and day part to drive traffic when you need it most. • Option to include creation of Smart Phone friendly version of your existing website, to connect with consumers on the go! • 90% of Text Messages are checked within 3 mins • Don’t leave home without it…car keys, wallet, and phone constantly with you! Email Newsletters • 85% Consumers use FB Posts for Local Merchant info • Social Media used by 87% Local Merchants for business • Gets better response than Direct Mail, with 15% open rates and 1-2% click thrus • Email is the preferred method of Commercial Contact by 74% of Consumers • 83% Report Email is first thing they check for business
  • Stay Connected Increase Customer Loyalty via Social Media, Email Newsletters, Mobile Text Marketing • Supports the Shop Local Movement • Increase Customer Loyalty with Special Offers • Stay Top of Mind with your Best Customers • Increase Repeat Business • Increase Referral Business as Happy Customers Share
  • Responsive Web Design Look Great on Any Size Screen! Today’s Consumer… • 89% Discover New Products & Services Online • 93% of Sales still occur offline • Uses Smart Phone to search…and 55% act within an hour Features of your site include: • Home Page Image carousel • Multi Sections to include Products, Services, Specials • Videos, Photo Galleries • About Us, Contact Us Forms • Email Newsletter sign up • Social Media Links, Widgets Does your online presence match or exceed the quality of your business in the real world?
  • Key Features of Smart Phone Friendly Mobile Site Did You Know?
  • There are Hundreds of Places your Business can be listed online….. Make sure your data is 100% correct and Uniform on top search engines, social media and directory sites…so consumers can connect with you from their desktop or on the go via their Smart Phone or Tablet! Correct listing data is also important for improving your site’s Search Engine Optimization and improving your online visibility! Local Business Listings Optimization
  • Example of Google Local Business Listings, featuring the Top Ranked local businesses We manually claim and optimized your listing and local business profile page Is your business on the Map? Local Business Listing Optimization Improves Visibility in Search
  • Optimized Google Local Business Profile Complete Biz Description Photos Video Reviews
  • Tell the Story of Your Business using Sight, Sound and Emotion! • We create One 60-90 second each quarter • Custom YouTube Channel • Professional voice talent, scripting • High Quality Images • Choice of Music bed • Optimized for 5 Best Search Key words targeted to your local city • Links to website, social media Custom Video Series
  • Reputation Management
  • Our Reputation Management Tool Provides:
  • News of Your Store Via Multiple Channels Reaching Your Best Customers Social Media, Email & Text are Great Tools for Building Your Customer Loyalty Program Why Create a Social VIP Customer Loyalty Program? • Stay Connected to your Best Customers • Increase Repeat Business • Increase Referral Business
  • We can help Your business in these key areas!
  • Social Media, Email, Text Marketing Keep you Connected, Driving Repeat & Referral Business!
  • Are you part of The Shop Local Movement? Social, Email, Text Marketing keeps you Connected!
  • Marketing & Social Media Calendar Plan & Sync the Message Distribute the Message via Social, Video, Blog, Text & Email Channels We Manage and Distribute Your Marketing & Social Media Communication across multiple platforms We meet with your team regularly to ensure offline syncs with online message and then manage all postings hands free to you! The Message can include: • Marketing messages • Coupons/Special Offers • Customer Loyalty Promotions • Customer Testimonials & Reviews • Your Charitable Efforts/Giving Back • Contests & Promotions • New Product/Service announcements • Product & Service Videos • Employee & Vendor Recognition
  • Digital Marketing & Service Solutions
  • We offer targeting that reaches consumers on the Web and on the Go
  • Single Ad Buy reaches targeted audience across smartphones, tablets, laptops and work/home PC’s. Reach Consumers on any Device
  • Display Targeting that only delivers to the Desk Top Misses a Huge Audience of Mobile Consumers
  • Reach Consumers Nearest You Mobile Geo Fencing pinpoints customers when they are near your store and serves them ads relevant to their location
  • 1 Consumer performs a Keyword Search & is anonymously “cookied” for their search term. 2 Search Retargeting to reach Consumers who are Actively in the Market to Buy Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of our competition Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers. Top Local Doctors
  • Facebook Ad Placement Options Demo & Geo Targeting for Web & Mobile Placements Right Hand Side News feed Mobile News feed 3 Main Types Marketplace Ads Sponsored Stories Stories from Page Posts
  • Sponsored Tweets Target by: • Geography • Interests • Gender • Device You Pay when people… click on, Favorite, reply or re-tweet your Promoted Tweets. 100% Track-able to prove your ROI
  • B2B Targeting Opportunities
  • • We create a Custom Email template that features: • Your Marketing Message • Links to site, video, social media etc. • We Target the Email message to double opt in list of Consumers by: • Zip Code radius around your store • Demographics (Gender, HH Income, Age) • Category of Interest Targeted Email Options! SAMPLE REPORT SAMPLE EMAIL This campaign sent over 3000 potential customers to the client’s site!
  • We want to be your Digital Ad Agency – Put us to work to Grow Your Business! Contact Us at 414.234.8529 or visit us online at www.guaranteedigital.com