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Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
Daily herald sales deck
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Daily herald sales deck

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  • 1. Digital Services & Solutionsto help you Grow Your Business
  • 2. Digital Media Strategies For Acquiring and Retaining Customers1. Make sure you Get Found by ConsumersActively Searching Online for your products &Services on leading sites like Google. Social is Digital Word of Mouth!2. Leverage Social Media Best Practices toDrive More Repeat and Referral Businessfrom existing clients3. Leverage Precise Targeting Capabilities toreach Consumers Most Likely to beinterested in your Products & Services
  • 3. We Search & Discover Online – Shop Local & In-Store
  • 4. Google does a great job ofreturning relevant search results. 95% of consumers never go past the first page of their search result. Every business needs to know: 1. What Page are we on for our Best Keywords? 2. Where is our Competition?
  • 5. Your Customers are in “Action Mode” when on conducing Mobile Search
  • 6. 55-64 year old women arefastest growing segment NOW OVER ONE BILLION MONTHLY !!
  • 7. Social Media is Digital Word of Mouth! = 217 Friends!In this example, 2,604 Friends Just learned about Your Business!
  • 8. 89% Trust OnlineRecommendationsfrom People theyknow70% TrustConsumerOpinions PostedOnline
  • 9. Three Key Digital Media Strategies for Growing Your Business1. Make sure you Get Found by ConsumersActively Searching Online for your products &Services on leading sites like Google. Social is Digital Word of Mouth!2. Leverage Social Media Best Practices toDrive More Repeat and Referral Businessfrom existing clients3. Leverage Precise Targeting Capabilities toreach Consumers Most Likely to beinterested in your Products & Services
  • 10. Increasing Your Online Visibility: It All Starts with Good Content!1. Local Business Listings: Google ,Yahoo, Bing , and Daily Herald.com and 100 More! - claimed, optimized enhanced listings with lots of reviews, recently updated relevant content, photos, videos2. YouTube Videos – YouTube Videos rank really well and quickly for relevant informational videos optimized for search. YouTube is owned by Google.3. Press Release Articles about Your Business – with relevant content using best keywords with and without Video attachments. Side benefit is all the back links created by the PR articles, improves site SEO.4. Your Blog – with frequent updates with relevant content5. Your Website – optimized for on page and off page search6. Facebook & Social Pages – Your Social Media pages with regular, relevant posts and lots of Fans/likes.7. Smart Phone Friendly Mobile site to reach consumers on the go8. SEO Services – love our existing site, but want it to rank? We can help with on page recommendations, off page linking strategies. .
  • 11. Local Business Listing ManagementMake sure your data is 100% correct on top 100+ search engines, social media anddirectory sites…so consumers can connect with you from their desktop or on the go viatheir Smart Phone or Tablet! Correct listing data is also important for improving yoursite SEO!
  • 12. ReputationManagementOur Real timereports let youknow instantlywhen there is aproblem.
  • 13. Geo Targeted Video Tell the Story of Your Business using Sight, Sound and Emotion! • 60 -90 second video • Professional voice talent, scripting • High Quality Images • Choice of Music bed • Optimized for 5 Best Search Key words targeted to your local city • Links to website, social media
  • 14. Mobile VisibilityMobile, Visibility, Video - $499 Set Up & $299/mo Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings - Premium logo listing and profile page DH Directory - Print logo directory listing in Sunday Daily Herald - Verify optimize Top 150 search, directory and social site listings – including GPS and Siri – great for SEO. Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation!
  • 15. Social MediaManagement Services
  • 16. We Manage and Distribute Your Marketing & Social Media Communication across multiple platforms Plan & Sync the Message Distribute the Message via Social, Video, Blog, Text & We meet with your team regularly to ensure offline syncs with online Email Channels message and then manage all postings hands free to you! Marketing & Social Media CalendarThe Message can include: • Your Charitable Efforts/Giving Back• Marketing messages • Contests & Promotions• Coupons/Special Offers • New Product/Service announcements• Customer Loyalty Promotions • Product & Service Videos• Customer Testimonials & • Employee & Vendor Recognition Reviews
  • 17. Create a Customer Loyalty Program “What would it mean for your Business if Your Current Customers Shopped with you one more time a month?”News of Your Store Via Multiple Channels Your Happy Customers
  • 18. Social Plus Package $499 1x set p fee and $399 per monthCreate & Enhance Social Media Profile Pages for Facebook,Twitter and Google + with monthly planning meeting to planyour posts with updating all month long.Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings- Premium logo listing & profile page heraldandnews.com directory- Print logo directory listing in Sunday Herald and News- Verify optimize Top 150 search, directory and social site listings – including GPS and Siri – great for SEO.Geo Targeted Custom Video Infomercial tells story of yourbusiness with sight, sound and emotion…targeted for Hi PageRank on Google.Reputation Management – Real time monitoring of social ,rating and review sites to protect your most valuable asset –Your Reputation!
  • 19. Social Loyalty Package $599 1x design/set up fee and $499 per MonthCreate and Promote a Customer VIP Loyalty Program – Stay in touch andreward your most loyal customers – driving more repeat business! Wemanage all Channels for you hands free, including:• Social Media : Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter• Text Messaging• Complete instore collateral, including table tents, signage, window clings, business cardsOptimized Mobile Website – site matches look/feel of your existing site,reaching action mode consumers on the go with smart phone friendlywebsiteGeo Targeted Custom Video Infomercial tells story of your business withsight, sound and emotion, optimized on YouTube, targeted for Hi Page Rankon Google.Optimized Local Business Listing Package & Rep Management – OptimizeBig 3 plus, Herald and News , Top 150 and real time monitoring of youronline reputation.
  • 20. Kelly and Brent …this is the bundle with the print and banner adsbundled in…..up to you how to price or if you even want to do it! Social Loyalty Social, Mobile, Visibility, Video $599 Set Up & $000 ? per month Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Social Media Channels, Monthly Email Newsletter, Text promotions and Blog updates and promote your New VIP program via: • 3 Daily Herald Ads per week • DH.com 50k impressions month on DH.com • DH Video Showcase Channel • Complete instore collateral, including table tents, signage, window clings, business cards Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, DH, Top 150 and real time monitoring of your online reputation.
  • 21. Search Optimized Web & Mobile sites get youfound online and by consumers on the go Reach Toledo has a variety of options to give any business a professional, search engine optimized presence for both Web and Mobile sites. Custom 2-4 Page Blog or Microsite – this highly polished, professional site is a great compliment to your existing site or can stand alone. Easily update-able as part of your monthly communication plan. Optimized for Mobile. Custom Websites – professionally designed, completely custom, optimized for search…packages starting at 8 page and up. All include Blog page, Mobile optimization Mobi Sites: We can optimize your existing site for Smart Phones, so you can connect with consumers on the go.
  • 22. Sample Web, Mobile, Social Sites
  • 23. Web and SocialManagement
  • 24. Smart Phone Friendly Mobile Sites that MatchLook and Feel of Main Website
  • 25. Digital PremiumWeb, Mobile, Social, Visibility $2499 Set Up & $000 per month New Custom Web and Mobile Site – custom 5 Section site optimized for Search with companion mobile site that connects with Consumers on the Go via Smart Phone and Tablet. Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media : Facebook, Twitter, Google Plus • Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window clings, business cards Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, DH, Top 150 and real time monitoring of your online reputation.
  • 26. More print and banners ads bundled in….if you want to include….. Digital Premium Web, Mobile, Social, Visibility $2299 Set Up & $000 per month New Custom Web and Mobile Site – custom 5 Section site optimized for Search with companion mobile site that connects with Consumers on the Go via Smart Phone and Tablet. Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Social Media Channels, Monthly Email Newsletter, Text promotions and Blog updates and promote your New VIP program via: • 3 Daily Herald Ads per week • DH.com 50k impressions month on DH.com • DH Video Showcase Channel • Complete instore collateral, including table tents, signage, window clings, business cards Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, DH, Top 150 and real time monitoring of your online reputation.
  • 27. Targeted Display & Email Products
  • 28. We offer targeting that reaches consumers on the Web and on the Go
  • 29. We leverage Search Re-targeting to reach consumers actively searching for your products and services Consumer performs Search Retargeting Increases Efficiency1 a Keyword Search & Your Online Display targets potential is anonymously customers who have been actively “cookied” for their searching for your products and Restaurant Lake Country search term. services. Ads are served based on Brand Names Searched and also Consumer later visits their favorite Competitors Searched. Ads are Geo2 sites on the Web and is served your Targeted to reach local consumers. ad based on their past search history Ads appear on Brand Safe Premium Publishers sites reaching your target audience as the move across the internet. Dynamic ads can include video and link to your home page , special offers, Product pages and more.
  • 30. “Lake Country’s Best Steak by Far!”All ad design included at no extra cost!
  • 31. Site Retargeting reaches potential customers who havealready Visited your Website and invites them back.
  • 32. TV Meets Direct Mail! • We create a Custom Email template that features: • Your Marketing Message • Custom Video – using your existing video or a Video we can produce for you • Links to site, box office, social media etc • We Target the Email message to double opt in list of Consumers by: • Zip Code radius around your store • Demographics (Gender, HH Inc, Age) • Purchase Internet – 25+ categories including Auto, Home Improvement. • Your Video is search optimized for Google ranking that lasts well beyond the email send date. • Perfect program to sync with your traditional print and deliver program, reaching your target multiple times
  • 33. Sample Email Report This campaign sent over 3200 consumers to the clients website

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