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Community Digital Media Seminar Sept 25 2013
 

Community Digital Media Seminar Sept 25 2013

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Ludington Daily Herald presents educational tips and ideas for maximizing your digital online presence from Community Media Digital in Ludington MI

Ludington Daily Herald presents educational tips and ideas for maximizing your digital online presence from Community Media Digital in Ludington MI

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  • So…as we look at everything going on online…and how to make sense of it all for merchants…we put things in one of three buckets….#1 Make sure you get found by consumers actively in the market for what you have to offer. Think of it…right now in (insert market name here) someone is sitting down at their computer typing in the keywords so precious to your business. It’s Marketing 101…promote your self to consumers actively in the market. That’s what search engines help you do so well. #2 – leverage the digital word of mouth that is social media. Drive more repeat and referral business. And finally #3…when it is time to go outbound…and target new customers…take advantage of the many precision targeting options…that include search retargeting and email marketing. So, as we go thru the following consumer info…strategies for merchants…remember this slide and how it all fits together.
  • It’s amazing…to think that in last 60 seconds that I have been talking…look at all that has gone on online…I’m sure you see a favorite website you visit…consider that in just 60 seconds, 2 Million searches have been done on google….1.3 million videos viewed on YouTube….277,000 have logged into Facebook….the numbers are really kinda of amazing….
  • So, lets look at some consumer data. First…who is online? The question these days…is who ISN’T.
  • All Genders, Ethnicities…Age groups – the majority are on the web. Including just last year…the 65+ demo…now the majority online.
  • And certainly…when we look at consumers we’d most like as our customers….higher income, better educated…they are clearly on the web…includding 98% of those that make more than $75k a year.
  • It’s simply a fact…more of what used to do offline, we now do online. Consider the impact of email on our friends at the post office…who recently announced they will discontinue Sat delviery of the mail. And think of what Search Engines have done to the yellow pages industry…
  • Its clear…many of the old marketing tactics just don’t work anymore. Not sure if you can read this…but it says, “Dear Yellow Pages…..”
  • And its good news for Merchants….as while our searching and discovering has shifted online, we are still shopping locally in store and close to home
  • It’s true…we are just Googling it! Its become a verb. In fact, many of us are Googline it more than once a day! (which kinda sounds like fun, doesn’t it?) (laughter here) Seriously…usiing Google has become a way we simply find things on a daily basis
  • And again the search engine of choice…is Google…with 83% perferring it over all others…no matter how much Microsoft would like us to use Bing
  • But here’s a fact you might know…and it is true across all search engines…the majority of the traffic you ‘ll get comes from page one of a search result….
  • And again the search engine of choice…is Google…with 83% perferring it over all others…no matter how much Microsoft would like us to use Bing
  • Today, most customers only have…but in one year, we could grow that to…and in three years….
  • So, posting 3x a week to 3 channels, sending one text blast a week and two emails a month…the numbers look like…
  • So…as we look at everything going on online…and how to make sense of it all for merchants…we put things in one of three buckets….#1 Make sure you get found by consumers actively in the market for what you have to offer. Think of it…right now in (insert market name here) someone is sitting down at their computer typing in the keywords so precious to your business. It’s Marketing 101…promote your self to consumers actively in the market. That’s what search engines help you do so well. #2 – leverage the digital word of mouth that is social media. Drive more repeat and referral business. And finally #3…when it is time to go outbound…and target new customers…take advantage of the many precision targeting options…that include search retargeting and email marketing. So, as we go thru the following consumer info…strategies for merchants…remember this slide and how it all fits together.

Community Digital Media Seminar Sept 25 2013 Community Digital Media Seminar Sept 25 2013 Presentation Transcript