Community Digital Media Seminar Sept 25 2013
 

Community Digital Media Seminar Sept 25 2013

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Ludington Daily Herald presents educational tips and ideas for maximizing your digital online presence from Community Media Digital in Ludington MI

Ludington Daily Herald presents educational tips and ideas for maximizing your digital online presence from Community Media Digital in Ludington MI

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  • So…as we look at everything going on online…and how to make sense of it all for merchants…we put things in one of three buckets….#1 Make sure you get found by consumers actively in the market for what you have to offer. Think of it…right now in (insert market name here) someone is sitting down at their computer typing in the keywords so precious to your business. It’s Marketing 101…promote your self to consumers actively in the market. That’s what search engines help you do so well. #2 – leverage the digital word of mouth that is social media. Drive more repeat and referral business. And finally #3…when it is time to go outbound…and target new customers…take advantage of the many precision targeting options…that include search retargeting and email marketing. So, as we go thru the following consumer info…strategies for merchants…remember this slide and how it all fits together.
  • It’s amazing…to think that in last 60 seconds that I have been talking…look at all that has gone on online…I’m sure you see a favorite website you visit…consider that in just 60 seconds, 2 Million searches have been done on google….1.3 million videos viewed on YouTube….277,000 have logged into Facebook….the numbers are really kinda of amazing….
  • So, lets look at some consumer data. First…who is online? The question these days…is who ISN’T.
  • All Genders, Ethnicities…Age groups – the majority are on the web. Including just last year…the 65+ demo…now the majority online.
  • And certainly…when we look at consumers we’d most like as our customers….higher income, better educated…they are clearly on the web…includding 98% of those that make more than $75k a year.
  • It’s simply a fact…more of what used to do offline, we now do online. Consider the impact of email on our friends at the post office…who recently announced they will discontinue Sat delviery of the mail. And think of what Search Engines have done to the yellow pages industry…
  • Its clear…many of the old marketing tactics just don’t work anymore. Not sure if you can read this…but it says, “Dear Yellow Pages…..”
  • And its good news for Merchants….as while our searching and discovering has shifted online, we are still shopping locally in store and close to home
  • It’s true…we are just Googling it! Its become a verb. In fact, many of us are Googline it more than once a day! (which kinda sounds like fun, doesn’t it?) (laughter here) Seriously…usiing Google has become a way we simply find things on a daily basis
  • And again the search engine of choice…is Google…with 83% perferring it over all others…no matter how much Microsoft would like us to use Bing
  • But here’s a fact you might know…and it is true across all search engines…the majority of the traffic you ‘ll get comes from page one of a search result….
  • And again the search engine of choice…is Google…with 83% perferring it over all others…no matter how much Microsoft would like us to use Bing
  • Today, most customers only have…but in one year, we could grow that to…and in three years….
  • So, posting 3x a week to 3 channels, sending one text blast a week and two emails a month…the numbers look like…
  • So…as we look at everything going on online…and how to make sense of it all for merchants…we put things in one of three buckets….#1 Make sure you get found by consumers actively in the market for what you have to offer. Think of it…right now in (insert market name here) someone is sitting down at their computer typing in the keywords so precious to your business. It’s Marketing 101…promote your self to consumers actively in the market. That’s what search engines help you do so well. #2 – leverage the digital word of mouth that is social media. Drive more repeat and referral business. And finally #3…when it is time to go outbound…and target new customers…take advantage of the many precision targeting options…that include search retargeting and email marketing. So, as we go thru the following consumer info…strategies for merchants…remember this slide and how it all fits together.

Community Digital Media Seminar Sept 25 2013 Community Digital Media Seminar Sept 25 2013 Presentation Transcript

  • Grow Your Business! Welcome to the Seminar September 30, 2013
  • Agenda… • Changing Consumers Habits Create Opportunity • Search & Shopping • Social Media • Peer Commenting, Ratings & Reviews • Mobile • Video • Opportunities for Local Merchants • 2013 Business Outlook • New Customer Acquisition • Customer Retention
  • Digital Media Strategies For Acquiring and Retaining Customers 1. GET FOUND: Make sure your business is visible to Consumers Actively Searching Online for your Products & Services 3. STAY CONNECTED: Leverage Social Media Email & Text Marketing Best Practices to Drive More Repeat and Referral Business from existing clients 2. FIND NEW: Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services Social is Digital Word of Mouth!
  • Consumer Trends
  • Some of the Marketing tools we used to employ are no longer effective
  • National Opt Out Site for Consumers who don’t want them delivered anymore
  • Google is the New Yellow Pages
  • We Search & Discover Online – Shop Local & In-Store
  • Just Googling it
  • 95% of Web Traffic is generate from Page One Results
  • 95% of consumers never go past the first page of their search result. Every business needs to know: 1. What Page are we on for our Best Keywords? 2. Where is our Competition? Google does a great job of returning relevant search results.
  • Although some believe Google is the 2nd Best Source of Information 
  • Welcome to the Mobile Revolution
  • A Show of Hands ➙ Who here has:  unopened email in inbox?  unopened texts in inbox?  Used smartphone to look for local info?  used their smartphone to access the internet while shopping?
  • The Age of Mobile ➙ You’re in good company…  90% of text messages are read <3 minutes1  94% of users look for local information on their phone and 90% take action as a result2  Mobile coupons are 10x more likely to be opened3 Sources: May 2012, 1) Luxury Daily, 2) Google, Our Mobile Planet: United States, Understanding the Mobile Customer, 3)Mobile Commerce Daily
  • +60% among 18-49 year olds +68% among HH Income $75+
  • Sept 2013 - Google
  • Mobile Traffic to Major Retailers • Amazon sites – 43 million • eBay – 22 million • Walmart – 19 million • Apple.com sites – 11 million • Target – 14 million • Best Buy sites – 10 million • Ticketmaster – 9 million • The Home Depot – 7 million • Etsy.com – 6 million • Lowe’s – 6 million
  • Local Consumers in “Action Mode” when conducting Mobile Search
  • Estimated that 85% of Local Biz Don’t Have Mobile Optimized Websites
  • “The number of calls to U.S.-based businesses will increase by 107% in the next 17 months.” – BIA Kelsey • Mobile is about to unleash a massive increase in call-based advertising…which will be so vast that many established companies will scramble • 61% of Local Merchants rate inbound telephone calls as excellent leads. • Call conversion from a local search on a desktop local is 7%, once the landing page is viewed, compared with 57% from a mobile device • U.S. Businesses will receive 70 billion calls from mobile devices by 2016. Today the number is 20 billion. By the end of 2013 81% of all the calls businesses receive will originate from mobile phones. Mobile Driving Increased # of Valuable Leads
  • American pets have bitten, chewed, licked, drooled upon (or worse) more than 8 million devices this past year. -SquareTrade Everyone Loves a Good Mobile Device!
  • Mobile views on YouTube are now more than 1 billion views each day. Since 2010, mobile device traffic to YouTube has more than tripled.
  • 1. It’s now very affordable to “Broadcast” your Infomercial or How to Video to a very large potential audience. 2. YouTube Videos are an incredible Source of Content that get indexed well on sites like Google (did we mention that Google owns YouTube?) 3. Video is an incredible Source of Quality Content for Social Media and Your Website – a great way to communicate with current and future customers What this means for Local Merchants
  • Viral Power of Social Media Average # of Friends by Generation
  • Women 55+ are fastest growing segment
  • Google + Social Network Experiencing Rapid Growth Google+, like YouTube…great way to significantly improve your Page Rankings! Adding 22M New Users per month 400M!!
  • Reached 200 Million Members January 2013
  • Online Ratings & Reviews are Shaping Consumer Shopping Habits
  • and they’re sharing those opinions everywhere
  • The Zero Moment of Truth They have fundamentally changed the Rules of Marketing and the way Merchants need to approach Connecting with them to earn their business. Clearly, The Consumer is now in Charge! Our friends at Google call this....
  • The Traditional Model
  • MERCHANT
  • " You'd never set up an 800# for your business with nobody to answer the Phone. The Internet is that 800# and its been set up for you even though you didn't ask for it! People are "calling" you with their web searches everyday. If People search for your product or services and you don't "answer" that search...who do you think will?" - Jim Lecisnki, Managing Director Google
  • Many Best Practices for Business in 2013 Remain the Same… Great Location – Make Sure you are Easy to Find You Make Customers feel welcome and you are easy to do business with You have a Solid Reputation & Great Word of Mouth from happy customers You Stay in touch and Reward Existing Customers to drive more repeat business Constantly Looking for New Customers
  • However, the Best Tools for Business have changed a great deal! Great Location – Can new customers find you online? Welcoming Establishment - does your Online Presence Match the Real World? Solid Reputation - Great Word of Mouth What are they saying about you online? Are You Staying Connected to your Best Customers? Acquiring New Customers – New digital marketing options create efficient, affordable ways to best reach your most likely new customers!
  • Make Sure your Business is easy to Find Can Potential New Customers Locate you Online? Strive to be Page One & On the Map! Today’s Consumer… • 89% Discover New Products & Services Online • 95% NEVER go past the first page their search result • Consider Google the new yellow pages To be OFB in ‘13, Merchants Must: • Get on the Map! Optimize your Business listings to the max • Optimize your website so search engines know what you are about and move you to the front of the list
  • “C’mon in & Look Around!” Does your online presence match your real world establishment? Today’s Consumer… • 89% Discover New Products & Services Online • 93% of Sales still occur offline • Uses Smart Phone to search…and 55% act within an hour To be OFB in ‘13, Merchants Must: • Have a Quality Web and Mobile Presence that is easy to navigate • Make it easy to connect with you OFB in 2013? Look Good on Every Screen!
  • Solid Reputation & Great Word of Mouth Today’s Consumer… • 55% Share their Purchases with friends via Social Media • 76% Trust Ratings and Review sites • Over 50% won’t do business with Merchants who have less than 3 Star Review To be OFB in ‘13, Merchants Must: • Monitor their Online Reputation • Respond appropriately to demonstrate great customer service • Make it easy to customers to post reviews and Like your business
  • Driving Repeat & Referral Business Stay Connected to your Best Customers via Social, Email, Text! Today’s Consumer… • Trust Peer recommendations in social media (only 14% trust advertisements!) • 80% connect with favorite brands via Social • Majority of consumers join email lists to receive discounts • 72% are open to receiving special offers via Text To be OFB in ‘13, Merchants Must: • Grow their Fans & Followers in Social Media • Build email/text customer databases • Regularly post, email and text to stay connect and drive repeat and referral business!
  • Targeting Your Best Potential New Customers Target Marketing Options Zero in on the consumers already interested in your products and services with online display and email marketing. Options include: • Target by Geography to reach those nearest your store, including Mobile Geo Fencing. • Target by wide variety of demographics • Retarget consumers based on search or who already have visited your site. • Target consumers on Social Networks • Targeted email puts your message in their inbox
  • Grow Your Business! Digital Strategies to Grow Your Business
  • Action Items: Things you can do TODAY to improve your online presence • Claim your local business listings • Fully Enhance your profile page • Get Customer Reviews • Start/update your Blog • Create a Video and Post on YouTube • Consistent Social Media Posts including Google + • Optimize your Web & Mobile presence
  • Congratulations! The Number One Website in the World wants to give everyone in this room a FREE listing and profile page
  • • Claim your listings! (only 37% have) • Add Content to your listings – (photos, video, complete list of all services) • Make it easy for customers to review your business The Google 7 Pack – 3 Things You Need to Do GET ON THE MAP
  • Google Plus Page
  • Search Engine Marketing drives 64% of Page One Clicks for Consumers looking to Purchase
  • Get Reviews for Better Places Listing Ranking Customer Referral Cards are Easy & Inexpensive to Create
  • Even a small incentive can pay big rewards toward future repeat business!
  • Beyond the Big Three – Claim and Verify your Listings Make sure your data is 100% correct on top search engines, social media and directory sites…so consumers can connect with you from their desktop or on the go via their Smart Phone or Tablet! Correct listing data is also important for improving your site SEO!
  • Keeping your data clean and up to date is key. There are a lot of databases on the web!
  • Online Videos are a Great Way to get High Page Ranking
  • Top Ten Reasons you Need need a Quality Web Presence 1. You only get one chance to make a Great First Impression! Look on any size screen 2. Professional Image – level playing field 3. Be Open for Biz 24/7 – instant Customer Gratification 4. Connect with on the go Consumers 5. Sell Products 6. Promote Services 7. It’s Your Online Brochure update-able any time 8. Generate Leads 9. Stay Connected to your Best Customers with your Blog 10. Great Recruiting Tool
  • Smart Phone Friendly Mobile Sites that Match Look and Feel of Main Website
  • 3 Ways to Grow Sales 1. Get More Customers 2. Raise Profit Per Sale 3. Increase Customer Frequency by Staying Top of Mind. One of these is easier than the other two.
  • Why Businesses Lose Customers • 1% Die • 3% Move Away • 5% Form other relationships • 9% Leave for Competitive Reasons • 14% Due to Product Dissatisfaction • 68% Stop buying because of feeling of indifference – no longer “Top of Mind”
  • Create a Customer Loyalty & Referral Program “What would it mean for your Business if Your Current Customers Shopped with you one more time a month?” “What it would mean for your Business if your Happy Customers became your best salespeople…telling all of their friends how much they love your products & services? News of Your Store Via Multiple Channels Your Happy Customers
  • Social Media Drives More Repeat & Referral Business Free or Nearly Things You Can Do! • Most Important: Commit to the Content! – Consistent, varied two way communication via multiple channels. If you don’t have time, find someone who does. • Improve/Create Your Social Presence – Facebook, Twitter & Google+, LinkedIn – they all are free! • Use offline promotion to drive online fans • Create Online Contests to grow your fan base • Add Social links to all web promotions (site, email, video, PR etc)
  • Great Social Content goes well beyond Promotional Offers Rule of Threes 1. Valuable Tips & Ideas – Position yourself as expert – Connect to complimentary businesses – Success Stories 2. Establish Community – Recognize customers – Recognize employees – Recognize Community Events & Your Charitable Efforts 3. Promotions and Special Offers – Loyalty Club Offers – Sync Offline with online
  • Customers for Life Leveraging Customer Connections to Grow Revenue Today 1 Year 3 Years 200 Connections 600 Connections 3600 Connections 100 Text Club VIP’s 75 Newsletter Subscribers 1000 Text Club VIP’s 3000 Text Club VIP’s 300 Newsletter Subscribers 600 Newsletter Subscribers
  • Staying top of mind! Social Text Email = Affordable Frequency! Today 1 Year 3 Years 2400 Posts Month 7200 Posts Month 43200 Posts Month 400 Text Offers 150 Sends 4000 Text Offers 12000 Text Offers 600 Sends 1200 Sends Total Potential Connections = 2950 8200 54,400
  • Right About Now…You Might be Thinking…. Wow – that’s a lot of Stuff! I’m already so busy Running my Business!
  • We Offer Turn Key Solutions for helping you Leverage Digital Media to Grow your Business • Choose from Variety of Value Priced Packages • Or, we can customize a program based on your needs • Special Value Added Launch Incentives promote your new web presence
  • Essential Digital Media Strategies For Acquiring and Retaining Customers 1. GET FOUND: Make sure your business is visible to Consumers Actively Searching Online for your Products & Services 3. STAY CONNECTED: Leverage Social Media Email & Text Marketing Best Practices to Drive More Repeat and Referral Business from existing clients 2. FIND NEW: Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services Social is Digital Word of Mouth!
  • Get Found Increase Visibility among Consumers Actively Searching for your products & Services PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH Responsive Website Design Smart Phone Friendly Mobile Site Optimized Local Business Listings Not Good Optimized You only get one chance to make a Great 1st Impression! Make sure your website reflects the quality of your real world business…and looks good on Desktop, Tablet and Mobile size screens. Site is optimized to be found in search. Love your existing site but wish it was optimized for Mobile? Our Smart Phone friendly sites mirror look and feel of your existing site, with one finger click to call, maps, coupons and links to your social Fan pages. 89% of Consumers start their search for New Products & Services online. 93% Buy Offline and close to home Where are you ranked? Are you on the Map? Optimized Local Business Listing ensure consumers can find you when searching via web or mobile. We claim, enhance your listings on all top search, directory and social media sites to improve your page rank. 95% of Consumers NEVER go past page one of their search result. What page are you on? Your Competition? By start of Q4 of this year, Google predicts the majority of searches will be conducted on mobile devices rather than desktops. 85% of Local Merchants don’t have a Smart Phone friendly site
  • Get Found Increase Visibility among Consumers Actively Searching for your products & Services PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH Search Engine Optimization Geo Targeted Videos Reputation Management If you love the design of your site but wish it would rank better in search, our SEO specialists can help. We get “under the hood” of your site and perform variety of optimization tactics to improve your sites Findability by major search engines. Pro voice talent, scripting, music and high quality images come together to create an infomercial that tells the story of your business using sight, sound and motion. Videos are then optimized for search for your location and best keywords, then distributed via a Custom YouTube channel. • 89% Research Online • 95% Don’t Go Past Page One • 93% Sales Occur Offline and within 10 miles of home! • Where are your Competitors Ranked? • Videos are 4x more likely to drive customer conversion • YouTube is World’s second largest search engine, owned by #1 – Google! We monitor leading Rating and Review sites and Social media in real time and alert you of all positive and negative commentary, and provide Best Practices for handling the good and bad. Allows you to demonstrate your Excellent Customer Service and show Consumers you truly care about their business! • Majority of Consumers won’t shop less than 3 Starts • 2/3 More Likely to Buy if Positive Reviews, Comments • ½ Less Likely if Negative
  • Mobile Essentials Package $349 set up and $229 per month Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings - Premium logo listing & profile page Twin Tiers Marketplace - Print logo directory listing in Sunday Newspaper - Verify optimize Top 150 search, directory and social site listings – including GPS and Siri – great for SEO. Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation!
  • Custom 4-Page Optimized Website (not a template) you own it, includes Home Page, Product, Service, About us pages, Facebook Widget, Facebook Contest links and Text VIP Loyalty Club Sign up. Smart Phone Friendly Website includes Mobile Coupons, Text Club and appointment reminder tools, Photo Galleries, Products, Services pages and links to Social Media, Photos Custom YouTube Channel & Video Series – we create a new video once per quarter, each optimized for Search for your top 5 keywords. Tell the story of your business with sight, sound & emotion. Includes Video Directory on Ludington Daily News website. Optimized listing package: Google, Yahoo, Bing, Shoreline Marketplace Maximize & optimize your presence on the Top 3 Search Engines used by 95% of online consumers plus premium listing, Shoreline Marketplace. Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation! Make a Great First Impression on the Web’s #1 Sites $799 1x Design Fee and $199 Per Month Web Essentials
  • Stay Connected Increase Customer Loyalty via Social Media, Email Newsletters, Mobile Text Marketing PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH Social Media Management Mobile Text Marketing • We optimize your Social Media presence on Facebook, Twitter, Google+ and manage weekly postings on all channels to promote your Social Club specials. • Includes monthly Facebook contests, including install of contest app on Facebook that captures email addresses. • Point of Purchase Collateral Included - We provide eye catching in-store signage to entice all of your customers to join your Club, building your customer database. We custom design your monthly newsletter, then manage graphics and content updating each month as well as execute the send. As part of Loyalty program, we help you grow your customer database. • We help you build your text database collecting customer cell phone numbers. • We then manage your weekly Loyalty VIP Club messaging, sending special offers via text. You choose day of week and day part to drive traffic when you need it most. • Option to include creation of Smart Phone friendly version of your existing website, to connect with consumers on the go! • 90% of Text Messages are checked within 3 mins • Don’t leave home without it…car keys, wallet, and phone constantly with you! Email Newsletters • 85% Consumers use FB Posts for Local Merchant info • Social Media used by 87% Local Merchants for business • Gets better response than Direct Mail, with 15% open rates and 1-2% click thrus • Email is the preferred method of Commercial Contact by 74% of Consumers • 83% Report Email is first thing they check for business
  • Stay Connected Increase Customer Loyalty via Social Media, Email Newsletters, Mobile Text Marketing • Fuels the Shop Local Movement • Increase Customer Loyalty with Special Offers • Stay Top of Mind with your Best Customers • Increase Repeat Business • Increase Referral Business as Happy Customers Share
  • Social Loyalty Package $499 1x design/set up fee and $429 per Month Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media: Facebook, Twitter, Google Plus • Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window clings, business cards Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website Geo Targeted Custom Video Series -Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Shoreline Marketplace, Top 150 and real time monitoring of your online reputation.
  • Web + Social Essentials Web, Mobile, Social, Visibility $1949 Design Fee & $429 per month New Custom Web and Mobile Site – custom 5 Section site optimized for Search with companion mobile site that connects with Consumers on the Go via Smart Phone and Tablet. Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media : Facebook, Twitter, Google Plus • Monthly Email Marketing Newsletter • Complete in-store collateral, including table tents, signage, window clings, business cards Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Shoreline Marketplace, Top 150 and real time monitoring of your online reputation.
  • Find New Customers Via Precision Digital Target Marketing for Web & Mobile PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH Targeted Display Marketing Social Media Marketing Reach local consumers on premium local, regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more Search Retargeting Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers. • Ad Campaigns that only target the Desktop Consumer miss a significant audience of Local Shoppers Social Media Targeting – reach local consumers based on interest via Facebook, Twitter, LinkedIn. Target by Geography, Occupation, Demographics, Device and more. • Reach consumers in less competitive page environment than Search • Increase Frequency of exposure • Great compliment to SEM campaigns • 85% Consumers use FB Posts for Local Merchant info • Social Media used by 87% Local Merchants for business
  • Find New Customers Via Precision Digital Target Marketing for Web & Mobile PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH Mobile GEO Fencing Email Marketing Mobile Geo Fencing pinpoints customers when they are near your store and serves them ads relevant to their location. Drive traffic to your Smart Phone friendly mobile site, social media pages and more Search Engine Marketing campaigns achieve one of top 3 page positions, target consumers based on Your most relevant, most searched key words. You only pay when someone clicks on your ad. • 62% Consumers now own a Smart Phone • 50% Searches now done via Mobile Device • Mobile Consumers in Action mode, • Search Engine marketing drives high % of clicks for Consumers looking to make a purchase • Gets better response than Direct Mail, with 15% open rates and 1-2% click thrus • Email is the preferred method of Commercial Contact by 74% of Consumers • 83% Report Email is first thing they check for business Search Engine Marketing • We create a Custom Email template that features: • Your Marketing Message • Links to site, video, social media etc. • We Target the Email message to double opt in list of Consumers by: • Zip Code radius around your store • Demographics (Gender, HH Income, Age) • Category of Interest
  • + Reach local consumers on our site as well as premium regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more Drill deep into Vertical Audience Categories that include: Target Local Online Consumers PREMIUM AUDIENCE NETWORK
  • Reach Consumers Near your Store Mobile Geo Fencing pinpoints customers when they are near your store and serves them ads relevant to their location
  • 1 Consumer performs a Keyword Search & is anonymously “cookied” for their search term. 2 Consumer later visits their favorite sites on the Web and is served your ad based on their past search history Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers. Ads appear on Brand Safe Premium Publishers sites reaching your target audience as the move across the internet. Dynamic ads can include video and link to your home page , special offers, Product pages and more. Best Hybrids Reach Consumers Actively Searching Reach Consumers ACTIVELY Searching for your Products & Services
  • Facebook Targeting & Re-Targeting Target Consumers by variety of demos…or retarget those that have already been to your site
  • B2B Targeting Opportunities
  • We create a Custom Email Marketing Campaign targeted to in-box of your best potential customers. Features include: • Email is designed to match overall look/feel of your existing marketing efforts. • Email layout is re-usable to create common theme and design for ongoing monthly campaigns • We follow best email practices – including best subject lines, calls to action and offering car buyers multiple links to New, Used and Service specials. Targeting Options: • Geo target down to the zip code level • Target by variety of Demos – HH Income, Gender, Age, Ethnicity, Children in the Home etc • B2B Targeting • Target by purchase intent – ex: in market for car Targeted Email Strategies SAMPLE EMAIL
  • GETTING RESULTS: DEMOGRAPHIC TARGETING • Age • Gender • Ethnicity • Occupation • Education • Language • Religion • Marital Status • Presence of Children • Number of Children • Income: Est. HH. • Net Worth • Homeowner/Renter • Home Market Value • Dwelling Type • Length of Residence • Presence of Pet • Veteran TARGETING THE LIST
  • Email Marketing Drives Results! Over 1600 potential customers delivered to client’s website!
  • Launch Incentives Sign up within 30 days of today’s seminar and receive the following Value Added Print & Online Advertising! • Four 2 col x 4 inch display ads in the newspaper! • Tower or banner ad on Ludington Daily News website for two months Promote your new web presence in Print & Online!
  • Get Your Free Digital Check Up! No obligation 3 Point Inspection! 1. Free Visibility Report 2. Reputation Survey 3. Mobile Site Survey Find Out What’s Being Said About You Online! What’s Your Find-a-bility? How do you Rank vs. your Competition? Visibility Report shows how and if consumers find you online. What’s Your Online Reputation? Find out what consumer sentiment is about your business…and if the buzz is good (or not!) Ready for Mobile Consumers? How does your site look on a Smart Phone? Is it easy to dial your number, get directions to your business? Community Media Digital is pleased to provide the following reports to help Local Businesses get a clear picture of how they appear to consumers searching for them online.
  • Questions? Contact Amanda Franklin Interactive Sales Specialist Ludington Daily News (231) 583-1327
  • “C’mon in & Look Around!” Does your online presence match your real world establishment? Today’s Consumer… • 89% Discover New Products & Services Online • 93% of Sales still occur offline • Uses Smart Phone to search…and 55% act within an hour To be OFB in ‘13, Merchants Must: • Have a Quality Web and Mobile Presence that is easy to navigate • Make it easy to connect with you OFB in 2013? Look Good on Every Screen!
  • Not Optimized Mobile Optimized
  • There are hundreds of local business listings out there! Make sure your data is 100% correct on these top search engines, social media and directory sites…so consumers can connect with you from their desktop or on the go via their Smart Phone or Tablet! Correct listing data is also important for improving your site SEO and improving your online visibility! We Optimize Your Local Business Listings
  • Tell the Story of Your Business using Sight, Sound and Emotion! • We create One 60-90 second each quarter • Custom YouTube Channel • Professional voice talent, scripting • High Quality Images • Choice of Music bed • Optimized for 5 Best Search Key words targeted to your local city • Links to website, social media Custom Video Series
  • Reputation Management Real time reports let you know instantly when there has been praise or a problem, so you can demonstrate your responsiveness and customer service We Monitor Your Online Reputation!
  • • Give Value added tips and ideas that position you as expert • Share Photos & Videos – before/after, new products etc. • Provide Loyalty rewards only for followers • Post Success stories, positive reviews • Post Customer Recognition • Share Employee and Vendor Partner Recognition • Talk about Community Involvement and Giving Back • Yes, sync off line marketing promotional messages but don’t over do it Stay Connected with Social, Email, Text Marketing & Social Media Calendar Distribute Messages via Social, Video, Blog, Text & Email Channels We Manage Your Social, Email, Text Marketing HANDS FREE to you
  • Find New Customers with Precision Digital Targeting
  • + Reach local consumers on our site as well as premium regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more Drill deep into Vertical Audience Categories that include: Target Local Online Consumers PREMIUM AUDIENCE NETWORK
  • Single Ad Buy reaches targeted audience across smartphones, tablets, laptops and work/home PC’s. Reach Consumers on any Device
  • Reach Consumers Near your Store Mobile Geo Fencing pinpoints customers when they are near your store and serves them ads relevant to their location
  • 1 Consumer performs a Keyword Search & is anonymously “cookied” for their search term. 2 Consumer later visits their favorite sites on the Web and is served your ad based on their past search history Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers. Ads appear on Brand Safe Premium Publishers sites reaching your target audience as the move across the internet. Dynamic ads can include video and link to your home page , special offers, Product pages and more. Best Hybrids Reach Consumers Actively Searching Reach Consumers ACTIVELY Searching for your Products & Services
  • Facebook Targeting & Re-Targeting Target Consumers by variety of demos…or retarget those that have already been to your site
  • Sponsored Tweets Target by: • Geography • Interests • Gender • Device You Pay when people… click on, Favorite, reply or re-tweet your Promoted Tweets. 100% Track-able to prove your ROI
  • B2B Targeting Opportunities
  • We create a Custom Email Marketing Campaign targeted to in-box of your best potential customers. Features include: • Email is designed to match overall look/feel of your existing marketing efforts. • Email layout is re-usable to create common theme and design for ongoing monthly campaigns • We follow best email practices – including best subject lines, calls to action and offering car buyers multiple links to New, Used and Service specials. Targeting Options: • Geo target down to the zip code level • Target by variety of Demos – HH Income, Gender, Age, Ethnicity, Children in the Home etc • B2B Targeting • Target by purchase intent – ex: in market for car Targeted Email Strategies SAMPLE EMAIL
  • GETTING RESULTS: DEMOGRAPHIC TARGETING • Age • Gender • Ethnicity • Occupation • Education • Language • Religion • Marital Status • Presence of Children • Number of Children • Income: Est. HH. • Net Worth • Homeowner/Renter • Home Market Value • Dwelling Type • Length of Residence • Presence of Pet • Veteran Targeted E-Mail Options
  • Email Marketing Drives Results! Over 1600 potential customers delivered to client’s website!
  • Stay Connected Increase Customer Loyalty via Social Media, Email Newsletters, Mobile Text Marketing • Stay Top of Mind with your Best Customers • Increase Repeat Business • Increase Referral Business as Happy Customers Share • Fuels the Shop Local Movement • Increase Customer Loyalty with Special Offers