Nepal Trade Integration Strategy (NTIS) 2010 Implementation - Business Plan

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This piece in yesterday’s issue of The Himlayan Times caught my attention and thought of sharing the link alongside my views and way forward to dwell on reasons and solution to address Nepal's declining export trade and in-effective Nepal Trade Integration Strategy (NTIS) 2010 implementation.

http://www.thehimalayantimes.com/fullNews.php?headline=Export+of+products+listed+in+NTIS+drops+&NewsID=375815

The news’ statistics from Trade and Export Promotion Centre takes into account first nine months of current fiscal year where majority of NTIS listed products/services are on a downward trend. This news highlighting the peril is however not first but we seem to have been used to hearing and providing same boring excuses (fluid political climate, supply-side constraints) and plans (donors support, international assistance).

As someone who had successfully led the NTIS implementation project at MoCS for 15 months with several accolades and achievements, my first recommendation then and now to efficiently drive NTIS implementation and boost export sums up to one - create awareness and generate stakeholder buy-ins.

How?

Please find attached a plan that I had prepared and presented to the senior MoCS officials and other line ministries, interestingly, 9 months back. Sadly the plan still hasn’t the seen the light of the day and all we are seeing is the declining export figures.

Can we still afford to come across such negative news?

Wish this ‘NTIS Awareness and Implementation Plan’ was long started. The first three quarters would have better figures, for sure.

Thank you for reading. Let me have your opinion.

dk digest (11052013)

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Nepal Trade Integration Strategy (NTIS) 2010 Implementation - Business Plan

  1. 1. BUSINESS  PLAN:  NTIS  2010  IMPLEMENTATION  EIF  Nepal,  NECTRADE  Project  Ministry  of  Commerce  and  Supplies  A  Conceptual  Business  Plan  for  the  Prepara;on  of  Audio-­‐Visual  Programme  on  Export  Poten;al  Items  of  Nepal  and  Broadcas;ng  through  Various  Media  Channels    Prepared  and  Presented  by:  Dhiraj  Karki,  Project  &  Policy  Analyst  and  EIF  NPM  a.i.  11  June  2012  
  2. 2. RaEonale    Project  InformaEon    ObjecEves    Methodology    AcEviEes    Expected  Outputs    Expected  Outcomes    Expected  Impacts    Timeline    Budget  BUSINESS  PLAN  Content  
  3. 3. BUSINESS  PLAN  RaEonale  •   Abject  poverty  •   Social  deprivaEon  •   Economic  growth  issues  •   Fleeing  young  populaEon  •   Agriculture    commercializaEon  •   NTIS  2010,  GoN’s  blue  print  to  enhance  trade      Country  Specific    •   Tier  1  •   Tier  2  •   NTIS  2010  implementaEon    Project  Specific    1st  phase  of  Project  due  to  end  in  1  year  Eme  and  NTIS  implementaEon  Emeline  unEl  2015.  Hence,  the  need  and  urgency  for  this  Conceptual  Plan.  
  4. 4. Background  •   Project  agreement  between  GoN  and  EIF    •   First  phase  (Tier  1)  –  April  1,  2010  –  April  30,  2013  •   Second  phase  (Tier  2)  –  AddiEonal  2  years  •   MoCS  ownership  •   UNOPS  as  TFM    ObjecEves  The  overall  goal  of  the  Project  is  to  ulEmately  ensure  faster  growth  of  the  country,  alleviaEon  of  poverty  through  creaEon  of  jobs  and  enhanced  sustainability  of  trade  development  efforts  reuslEng  to  greater  overall  benefit  to  Nepalese  populace  through  enhanced  global  integraEon,  trade  development  and  proper  posiEoning  of  the  country  BUSINESS  PLAN  Project  InformaEon  
  5. 5. BUSINESS  PLAN  ObjecEves  To  proivide  informa;on  on  expor;ble  items,  as  iden;fied    by  NTIS  To  encourage  people,  mainly  private  sectors  and  young  populace  to  involve  in  the  produc;on  and  enhancement  of  exportable  products  and  services  To  educate  people,  especially  Nepali  farmers  on  how  to  produce  quaity  products  that  could  compete  in  the  interna;onal  market  To  provide  informa;on  on  the  cost  and  benefits  of  selected  export  poten;al  items  To  support  in  income  genera;on  and  enhanced  livelihood  To  provide  market  informa;on  to  the  traget  audience,    based  on  research,  consula;on  and  round-­‐table  discussion  among  all  stakeholders  The  overall  objecEve  is  to  raise  awareness  on  NTIS,  both  inside  and  outside  the  country,  thus  bringing  all  stakeholders  in  the  common  bandwagon  to  boost  Nepal’s  trade.  
  6. 6. BUSINESS  PLAN  Methodology  BBC  “Sajha  Sawal”  NTIS  Special    Live  discussion  among  stakeholders  and  parEcipants  Framework    MeeEng  and  discussion  with  concerned  stakeholders,  both  local  and  internaEonal  Post-­‐produc;on    Dubbing,  ediEng  and  other  NTIS  awareness  raising  plan  Research    CollecEon  of  informaEon,  both  primary  and  secondary,  of  exporEble  items  as  idenEfied  by  NTIS  Linkages    Tier  1  objecEves  Tier  2  proposal  development  Braadcas;ng    InformaEon  and  acEviEes  dissemninaEon  through  various  media  vehicles  Documenta;on    Visit  different  places  in  Nepal  and  document  producEon  processes  and  value  chain  
  7. 7. BUSINESS  PLAN  AcEviEes  1.  Prepare  Audio-­‐Visual  Documentaries:  •   Programe  framework  (outline,  script  and  acEon  plan)  finalizaEon  based  on  review  and  discussion  •   Research  •   SlecEon  of  products/services  and  site  •   ShooEng  •   Footage  selecEon  2.  Edi;ng  and  Post-­‐produc;on  works  •   Program  introducEon  •   EdiEng  •   Voice  over  •   NarraEon  •   Music  and  mixing  •   SubEEling  3.  Broadcas;ng  •   Nepali  television  channels  •   Radio  and  FMs  •   Newspapers  and  magazines  •   Also,  explore  internaEonal  broadcasEng  4.  Informa;on  Dissemina;on  •   AdverEsement  –  Hoarding  boards,  newspapers  and  magazines,  televesion  promo,  radio  jingles  etc  •   Other  ATL  and  BTL  acEviEes    
  8. 8. Media  program  on  selected  export  items  are  prepared  Audio-­‐Visual  documentaries  related  to  export  poten;al  items  are  filmed,  dubbed  and  edited  Documentaries  and  results  are  broadcasted  through  various  media  vehicles  Talk  shows  and  interac;on  program  are  organized  and  disseminated  throughout  Nepal,  and  abroad  NTIS  2010  Media  Campaign  BUSINESS  PLAN  Expected  Outputs  
  9. 9. BUSINESS  PLAN  Expected  Outcomes  Awareness  People  will  get  an  opprtunity  to  know  different  kinds  of  export  potenEal  items  and  their  details,  as  idenEfied  by  NTIS  2010  Ra;onale  Hence  these  beneficiaries  will  involve  themselves  in  the  producEon  and  enhancement  of  such  products/services,  which  will  address  country  specfic  raEonales  idenEfied  earlier  Business  Sense  It  will  be  helpful  to  farmers  to  know  what  to  produce,  why  to  produce,  how  to  produce,  what  will  be  the  value  of  those  goods  in  market  and  how  they  could  maximize  their  profit.  Tier  1    Ac;vi;es  and  Tier  2  Proposal    Development  This  conceptual  plan  will  also  help  adress  Tier  1  mandates  on  NTIS  awareness  and  Tier  2  proposal  development  based  on  collected  informaEon,  thus  ulEmately  fulfilling  the  Project’s  and  GoN’s  objecEve  of  successful  NTIS  implementaEon,  within  the  given  Emeframe  Ini;a;on  This  will  help  to  iniEaite  the  producEon  and  enhancement  of  different  kind  of  export  potenEal  items  among  farmers  and  other  beneficiaries  
  10. 10. Enhanced  Capaci;es  for  Trade  and  Development  Young  popula;on  will  be  inclined  towards  commercial  agriculture  Boost  private  sector  confidence  to  fulfuill  the  demand-­‐supply  gap  Help  donors  channel  AfT  and  TRTA  in  an  efec;ve  and  coherence  manner  Support  GoN  to  address  the  trade  defeicit  BUSINESS  PLAN  Expected  Impacts  
  11. 11. 2012   Q3   Q4   2013   Q1  &  Q2   Q3   Q4  Prepare  Audio-­‐Visual  Documentaries  Plan  and  Framework  Finaliza;on   Broadcas;ng  Monitoring  and  Evalua;on  Research  Edi;ng  and  Post-­‐prodcu;on  Works  Informa;on  Dissemina;on  BUSINESS  PLAN  Time  Line  
  12. 12. AcEviEes   Budget  EsEmate  (In  NRs,  for  1  Episode)  Plan  and  Framework  FinalizaEon   Depends  upon  locaEon  Research   As  above  Site  visits   As  above  Script  wriEng   10,000.00  DirecEon   25,000.00  ShooEng   35,000.00  EdiEng  and  Post-­‐producEon  Work   30,000.00  Staff,  LighEng,  Video  Tape,  Equipment   50,000.00  BroadcasEng   25,000.00  to  60,000.00  BUSINESS  PLAN  Budget  Note:  For  talk  shows  addi1onal  budget  will  be  required  
  13. 13. THANK  YOU  ©  Copyright  of  Dhiraj  Karki

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