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Upi case study

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Upi   case study Upi case study Presentation Transcript

  • An Organizational Behavior Case Study
  • Company History
    • Established in 1941
    • 1967 - Brown Sr. Restructures the Biz & Exits
        • UP Inc.– Headed by George Brown
        • UP Southeast Inc – Headed by Richard Brown
    • 1974:
        • Sales - 3.5 Million (up 22%), Profits up 40%
        • Sales doubled in last 4 years
        • 28000 Sq. feet facility, 6000 customers, 34 Employees
        • Rivals competing on scaled down product portfolio
    • Product line (UPI):
        • 3500+ items: Staples, Stapling Machines, stenciling Equip., Industrial Tapes, Gluing Machines, work gloves, Gummed tape machines, labeling equipment
  • Organization Structure
  • George Brown’s Management Style
    • GB’s Mission: Become financially secure, develop Highly Profitable Business
    • Lack of Vision & Strategy
    • Conservative: Happy to grow @20%
    • No involvement
    • 100% Delegation
    • Little or no Competitive Analysis & Market Research
    • No innovation
  • How well is UPI doing now?
    • Key Decision Maker: Hank Stevens
    • No Long term planning, Only Reactive
    • Roles & Responsibilities not defined
    • Low employee motivation & productivity
    • No innovation
    • Increasing cost of inputs
    • Declining Margins & Market Share
  • What Explains level of Performance?
    • Lack of Strategy & Direction
    • Non-existent Planning
    • GB is satisfied with the growth UPI has achieved so far.
    • No Stretch-Goals
    • No review mechanism
    • No focus on analysis & control of costs
  •