KEWIRAUSAHAAN DAN PENGEMBANGAN BISNIS

OBJECTIVES 1. Memberikan pemahaman tentang sistem bisnis, baik yang terkait dengan konsep bisnis, pelaku bisnis dan kewirausahaan, perencanaan bisnis maupun pengembangan usaha dan keberlanjutannya. 2.Memberikan kemampuan integratif dan ketrampilan untuk mampu merencanakan, mengoperasikan dan mengembangkan sistem usaha bisnis. 3.Membekali sikap dan perilaku etikal dalam berbisnis

1. Memberikan pemahaman tentang sistem bisnis, baik yang terkait dengan konsep bisnis, pelaku bisnis dan kewirausahaan, perencanaan bisnis maupun pengembangan usaha dan keberlanjutannya.

2.Memberikan kemampuan integratif dan ketrampilan untuk mampu merencanakan, mengoperasikan dan mengembangkan sistem usaha bisnis.

3.Membekali sikap dan perilaku etikal dalam berbisnis

RULE OF CONDUCT Min 80% Present in Class Present in Class Before Starting the Lecture Don’t Use Sandal, Kaos Oblong and Hand Phone During the Lecture Having Good Attitude

Min 80% Present in Class

Present in Class Before Starting the Lecture

Don’t Use Sandal, Kaos Oblong and Hand Phone During the Lecture

Having Good Attitude

REFERENCES 1. Bandowsky: “ Corporate Imagination Plus, Five Step to Translating Innovative Strategies Into Action ”, The Free Press, New York, 1990 2. Finch: “ How to write a Business Plan ”, Kogan Page Limited, London, 2002 3. Frederick, Davis & Post:” Business and Society ”, McGraw Hill,1998. 4. Harper: “ Starting your own business”, McGraw Hill, 1991

1. Bandowsky: “ Corporate Imagination Plus, Five Step to Translating Innovative Strategies Into Action ”, The Free Press, New York, 1990

2. Finch: “ How to write a Business Plan ”, Kogan Page Limited, London, 2002

3. Frederick, Davis & Post:” Business and Society ”, McGraw Hill,1998.

4. Harper: “ Starting your own business”, McGraw Hill, 1991

REFERENCES 5. Nesheim: “ High tech start up, the complete handbook for creating successful new high tech companies ”, The Free Press, New York, 2000 6. Robert: “ Entrepreneurs in high technology, Lesson from MIT and beyond ”Oxford University Press, Oxford, 1991 7. Westwood:” How to Write a Marketing Plan ”, Kogan Page Limited, London, 2002

5. Nesheim: “ High tech start up, the complete handbook for creating successful new high tech companies ”, The Free Press, New York, 2000

6. Robert: “ Entrepreneurs in high technology, Lesson from MIT and beyond ”Oxford University Press, Oxford, 1991

7. Westwood:” How to Write a Marketing Plan ”, Kogan Page Limited, London, 2002

ASSESSMENT Requirements: Min 80% Present in Class Having Good Attitude Score/Grade : Mid Semester Test (UTS) : 25% Final Test (UAS): 25% Homework (PR) : 50% Group : 35% (Business Plan) Individual : 15% ( paper and others)

Requirements:

Min 80% Present in Class

Having Good Attitude

Score/Grade :

Mid Semester Test (UTS) : 25%

Final Test (UAS): 25%

Homework (PR) : 50%

Group : 35% (Business Plan)

Individual : 15% ( paper and others)

SAP No./Mgg Pokok Bahasan Uraian A. Sistem Bisnis 1 Konsep Bisnis Konseptual framework sistem bisnis Aspek struktural dan fungsional sistem bisnis, Siklus bisnis 2 .Analisis Stakeholder & Konsep stakeholder, Klasifikasi and interest stakeholder Lingkungan Bisnis Interaksi stakeholder, lingkungan bisnis 3 Fungsi Bisnis Fungsi utama bisnis ( marketing, produksi, finance dan SDM) Keterkaitan antar fungsi 4 Proses Manajemen Bisnis Proses Manajemen (Pengertian, Planning, Organizing, dan Corporate Covernance Actuating dan Controlling), Corporate Governance ( pengertian, prinsip dan azas, dan instrumen) B. Kewirausahaan 5 Konsep Kewirausahaan Pengertian kewirausahaan Peran dan fungsi enterpreneur dalam dunia usaha. Enterpreuneur bakat atau latihan ? 6 Inovasi dan Kewirausahaan Pengertian inovasi Inovasi teknologi dan teknopreuner 7 Starting the Business Faktor keberhasilan dan kegagalan bisnis Bagaimana memulai usaha bisnis?, Langkah mendirikan usaha bisnis, Etika dan perilaku berbisnis 8 Mid Test Bahan dari minggu 1 s/d 7

No./Mgg Pokok Bahasan Uraian

A. Sistem Bisnis

1 Konsep Bisnis Konseptual framework sistem bisnis Aspek struktural dan

fungsional sistem bisnis, Siklus bisnis

2 .Analisis Stakeholder & Konsep stakeholder, Klasifikasi and interest stakeholder

Lingkungan Bisnis Interaksi stakeholder, lingkungan bisnis

3 Fungsi Bisnis Fungsi utama bisnis ( marketing, produksi, finance dan SDM)

Keterkaitan antar fungsi

4 Proses Manajemen Bisnis Proses Manajemen (Pengertian, Planning, Organizing,

dan Corporate Covernance Actuating dan Controlling), Corporate Governance (

pengertian, prinsip dan azas, dan instrumen)

B. Kewirausahaan

5 Konsep Kewirausahaan Pengertian kewirausahaan Peran dan fungsi enterpreneur

dalam dunia usaha. Enterpreuneur bakat atau latihan ?

6 Inovasi dan Kewirausahaan Pengertian inovasi Inovasi teknologi dan teknopreuner

7 Starting the Business Faktor keberhasilan dan kegagalan bisnis Bagaimana memulai

usaha bisnis?, Langkah mendirikan usaha bisnis, Etika dan

perilaku berbisnis

8 Mid Test Bahan dari minggu 1 s/d 7

SAP Mgg Pokok Bahasan Uraian C. Business Plan 9. Konsep Business Plan Pengertian Peran dan fungsi Komponen utama dan out line business plan 10. Marketing Plan Description of the industry,Analysis of potential customer and competitor,Profile of target market and geographic area to be served, Marketing mix ( product, price, promotion and place), Projected sales and market share 11 Operation plan Operation capacity, Operation Technology and Equipment, Material and utilities,Operation planning and control Operation Management 12 Financial Plan Capital Requirement, Sources of financing, Projected balance sheet, Projected income statement,Projected cash flow, Key operating ratio, Projected return 13. Presentasi Business Plan Dikerjakan secara berkelompok dan dipresentasikan oleh setiap kelompok D. Keberlanjutan Usaha 14 BPR Pengertian dan konsep ProsesInstrumen dan tools 15 Balance Score Card Pengertian dan konsep, Proses, Instrumen dan tools 16 Uas : Bahan dari mgg ke 9 s/d 15

Mgg Pokok Bahasan Uraian

C. Business Plan

9. Konsep Business Plan Pengertian Peran dan fungsi Komponen utama dan out line

business plan

10. Marketing Plan Description of the industry,Analysis of potential customer

and competitor,Profile of target market and geographic area

to be served, Marketing mix ( product, price, promotion and

place), Projected sales and market share

11 Operation plan Operation capacity, Operation Technology and Equipment,

Material and utilities,Operation planning and control

Operation Management

12 Financial Plan Capital Requirement, Sources of financing, Projected

balance sheet, Projected income statement,Projected cash

flow, Key operating ratio, Projected return

13. Presentasi Business Plan Dikerjakan secara berkelompok dan dipresentasikan oleh

setiap kelompok

D. Keberlanjutan Usaha

14 BPR Pengertian dan konsep ProsesInstrumen dan tools

15 Balance Score Card Pengertian dan konsep, Proses, Instrumen dan tools

16 Uas : Bahan dari mgg ke 9 s/d 15

INTRODUCTION CONCEPTUAL FRAME OF BUSINESS

Systematical Presentation Mind Set of Business Business System Business Cycle

Mind Set of Business

Business System

Business Cycle

Mind Set Business Business ? Linking Science-Technology -Business Business Problem

Business ?

Linking Science-Technology -Business

Business Problem

Business ? Customer Product Business

Customer

Product

Existence of Business Market Driven Technology Driven (Customer Focus) ( Product Focus)

Market Driven Technology Driven

(Customer Focus) ( Product Focus)

Linking Technology Science Business Object : Natural Syst . Artificial Syst . Real System Output : Theory Product/service Value Added Performance : Truth Benefit Efficiency Validity : Absolute Relative Contextual Start : Curiosity Need Need/Problem

Technology

Science Business

Object : Natural Syst . Artificial Syst . Real System

Output : Theory Product/service Value Added

Performance : Truth Benefit Efficiency

Validity : Absolute Relative Contextual

Start : Curiosity Need Need/Problem

Real System Man + Natural System and/or Artificial System

Man

+

Natural System and/or Artificial System

Efficiency Effective + Min Cost Objective Achievement/Actual

Effective + Min Cost

Objective

Achievement/Actual

Contextual 2 + 2 = ?

2 + 2 = ?

Problem Difference Expectation Reality Objective Achievement

Difference

Expectation Reality

Objective Achievement

Problem Solving Model Data /Information Real System M Model Standard Problem Solution Decision Action

Data /Information

Problem Solving Approach Define Problem Generate Alternatives Choose Standard Model Get The Best Solution Make Decision Implementation/Action

Define Problem

Generate Alternatives

Choose Standard Model

Get The Best Solution

Make Decision

Implementation/Action

Business System Objectives Structural Aspect Stakeholder Functional Aspect Management System Interactions Environment External Internal

Objectives

Structural Aspect

Stakeholder

Functional Aspect

Management System

Interactions

Environment

External

Internal

Business Firm View Traditional View Business as Economic Institution Business as Sociopolitical Institution Systemic View Business as Multipurpose Institution

Traditional View

Business as Economic Institution

Business as Sociopolitical Institution

Systemic View

Business as Multipurpose Institution

Traditional View Business as Economic Institution Business as economic entity that interact with society only through transaction in the marketplace Business as Sociopolitical Institution Business as sociopolitical entity that interact with society through complex interaction for increasing wealth and prosperity of society

Business as Economic Institution

Business as economic entity that interact with society only through transaction in the marketplace

Business as Sociopolitical Institution

Business as sociopolitical entity that interact with society through complex interaction for increasing wealth and prosperity of society

Business as an Economic Institution Business Firm Choice of Employees Uses of Resources Quantities of Output Price & Product Quality

Business as Sociopolitical Institution Business Firm International Environment Changes in Ideologies & Values Increased Govt. Intervention: Statutory Law Admnistrative Law Upgrading of Ethical Standard Increased Influence of external or public Interest Group Changing Att.of Society toward Business Increased Importance of Internal Stakeholder Group Improved Communication & Increased Impt of Media

Increased Govt.

Intervention:

Statutory Law

Admnistrative Law

System View of Business Business as an living organism that interact with and affected by environment for economic and social motive ( multipurpose motive ) by using the limited resources Key To Survival is Capacity to adapt efficiently the changing condition posed by the environment

Business as an living organism that interact with and affected by environment for economic and social motive ( multipurpose motive ) by using the limited resources

Key To Survival is

Capacity to adapt efficiently the changing condition posed by the environment

Business as Multipurpose Institution Market: Competition Stakeholder: Expectation Business: Economic Social Political Government: Political Action Legislative Act Judicial Action Regulatory Act Equity Efficiency Market Process Public Policy Process Economic Response Sociopolitical Response

Business:

Economic

Social

Political

Government:

Political Action

Legislative Act

Judicial Action

Regulatory Act

Business Cycle Opportunity Feasibility Engineering Design Construction Operation and Maintenance

Opportunity

Feasibility

Engineering Design

Construction

Operation and Maintenance

Entrepreneur ? Orang yang memulai/mendirikan usaha sendiri ( bisnis ) dengan ciri tertentu yaitu: menciptakan sesuatu yang baru menciptakan sesuatu yang berbeda mengubah nilai nilai Mencari perubahan, merespons perubahan dan memanfaatkannya sebagai peluang

Orang yang memulai/mendirikan usaha sendiri ( bisnis ) dengan ciri tertentu yaitu:

menciptakan sesuatu yang baru

menciptakan sesuatu yang berbeda

mengubah nilai nilai

Mencari perubahan, merespons perubahan dan memanfaatkannya sebagai peluang

Background Lapangan kerja baru pada periode stagnasi/krisis diciptakan bukan oleh perusahaan besar, tapi oleh usaha kecil dan menengah Di Amerika ( 1960-1980) menurut The Economist 600.000 perusahaan baru didirikan tiap tahun Laju pertumbuhan 3x lebih tinggi dari pertumbuhan perusahaan besar dari kelompok ”Fortune 500”

Lapangan kerja baru pada periode stagnasi/krisis diciptakan bukan oleh perusahaan besar, tapi oleh usaha kecil dan menengah

Di Amerika ( 1960-1980) menurut The Economist 600.000 perusahaan baru didirikan tiap tahun

Laju pertumbuhan 3x lebih tinggi dari pertumbuhan perusahaan besar dari kelompok ”Fortune 500”

Kenapa ? Inovasi Entrepreneurship Dan Entrepreneurial Management

Inovasi

Entrepreneurship

Dan

Entrepreneurial Management

Opportunity Opportunity ? Sources

Opportunity ?

Sources

Opportunity ? Any situation that could be beneficially managed

Any situation that could be beneficially managed

Sumber Peluang Inovasi The Unexpected The Incongruity Process Need Change Struktur Industri dan struktur pasar Demografi Persepsi, “mood” dan makna New Knowledge

The Unexpected

The Incongruity

Process Need

Change

Struktur Industri dan struktur pasar

Demografi

Persepsi, “mood” dan makna

New Knowledge

Sources Of Opportunity Change of Government Policy Economic Activity Political and Social Affair Problem Need Improvement Etc

Change of

Government Policy

Economic Activity

Political and Social Affair

Problem

Need

Improvement

Etc

Key Success Factors Customer Focus Trust base (Amanah) Competence Completing the Loop Focus (Khusyu’) Urge to excel

Customer Focus

Trust base (Amanah)

Competence

Completing the Loop

Focus (Khusyu’)

Urge to excel

Thank you for your attention