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Creating Experiences - Brands, Social, and More

by Chief Digital Media Officer at The Media Kitchen on Apr 04, 2009

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Presentation discusses how humans are native to experiences and how social media isn't new but recently amplifies them. Touches also on the creation of brand.

Presentation discusses how humans are native to experiences and how social media isn't new but recently amplifies them. Touches also on the creation of brand.

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  • guest125822a guest125822a I liked this presentation and very much agree. We built a ugc platform that allow creators to structure experiences and others to use those guides. Go and look at:
    www.rouste.com we just started our soft Go To Market.
    thanks
    yehuda
    5 years ago
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  • christianhughes Christian Hughes I think all communication is social. Communication by nature is the exchange of knowledge or information between two or more individuals through personal engagement. I don't think anyone could say that that isn't a social interaction. 5 years ago
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  • AndrewSisp AndrewSisp Not wanting to shake things up but I disagree with adexchanger on the social media issue. The telephone (especially early party lines) were social media, written snail mail correspondence was social media, as were letters to the editor and chain letters and pen pals organizing through Tiger Beat magazine, etc. 5 years ago
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  • christianhughes Christian Hughes Fantastic presentation darren - I will definitely being linking to this on my blog. Cheers :) 5 years ago
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  • adexchanger Ad Exchanger, Trade Publication at AdExchanger Interesting food for thought. This is the kind of presentation where i light candles and break out the hookah for long discussion.

    I'm also struck that this a presentation about how ad agencies can make themselves relevant in the future. And, it makes a good case.

    I disagree with your idea about 'social' at the beginning. Maybe it's the wrong word (I'm still waiting for a book deal) but I don't think 'social' existed before the Internet. Communication cannot be led by the brand as it once was. Now, the goal is to have the brand chosen to be part of the consumer's world by the consumer. So the question becomes, how do you best make the brand available? Transparency, honesty, illumination... i.e. add value.

    But, in my opinion, you nail it when you say one P&L, one ego.

    I really don't think many agency people get this. There are too many sycophants and not enough people working together in agencies - working with each other, the client, the brand and for the consumer. Combining these four drives the 'P' rather than the 'L' and enables agencies to add value in social media, or whatever you want to call it.
    5 years ago
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  • scottrcrawford scottrcrawford Nice.
    Very nice.
    All media = social media. 1 mind, 1 heart there.
    1 P&L, 1 ego. Razor sharp.
    Much to chew on here.
    Thanks, Darren
    @scottrcrawford
    5 years ago
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Creating Experiences - Brands, Social, and More Creating Experiences - Brands, Social, and More Presentation Transcript