Second: Does your size matter?
Ron would say yes.
Darren says no; opportunities are limited.
While we’re on size...
There are standard ad sizes:
Third: Evolution of the paid [digital]
DSP Direct Integration
Note: Just a portion of the companies in each sector
Your media is good; w/data better
Image from Demdex
Remember, w/o Data: Your Traditional
Inventory Is a Commodity
Fourth: Thoughts on an ad supported
Unless your advertisement options are non-traditional, a fully ad-
supported business has a very slim chance of surviving without signiﬁcant
If you have non-traditional units, an internal sales force will sell best.
Treat ad agencies as you would venture capitalists. Your presentations
should be short, to the point, and slick.
Fifth: The biggest mistake
Pricing too low to get a deal can actually hurt your chances of receiving
an insertion order (IO)