Social Media Planning Indianapolis Coalition ofNeighborhood Development
Top Questions• What is it?• How much will it cost to maintain?• How many hours should I spend on it?• Where do I start• How long will it take to see results?
What is Social Media• Any online media that enables people to interact with one another in real time• Facebook, Twitter, LinkedIn, Google +, blogs• Also referred to as: – Web 2.0 – Digital media – New media – Social networking
How Much Will it Cost• Determine your capacity and your need for training – How much social media knowledge do you have? – How much time and money can you reasonably devote to social media marketing each day? • Need to factor in the “figuring out” as well as the “doing” – All this depends on three things: • Size of your CDC • Size of your budget • Size of your goals
How Much Time?• Same Anwers!• Determine your capacity and your need for training. – How much social media knowledge do you have? – How much time and money can you reasonably devote to social media marketing each day? • Need to factor in the “figuring out” as well as the “doing” – All this depends on three things: • Size of your business • Size of your budget • Size of your goals
Where Do I Start?• Listen. (Don’t jump in right away . . . )• Check out social media sites to see what your customers are already talking about• What are your competitors doing? What do they post and how often?• Monitor the chatter in your industry• What topics get the most responses? What topics go ignored? What are the trends?
Choose Your Mediums• Big Three – Facebook, Twitter, LinkedIn – Facebook and Twitter are the most appropriate for the CDC’s• Other important ones – YouTube, Pinterest• Choose a few to start and move to others when you are more comfortable – quality over quantity• How will you monitor your social media – Email response from each post – Check manually – Service: Hootsuite, Tweetdeck
Craft Your Content• Figure out what you’re going to post on each social media account and how often – This involves research and trying things out• Use the current schedule provided• Use holidays and special events• Subscribe to Google Alerts
Craft Your Content• Monitor current events and blogs for content ideas• Do you want input on an issue – use polls and questions• Promote fundraisers, celebrations, special events• You don’t have to post more than once a day. Don’t post something because you feel you have to
Plan Your Responses• Brainstorm all possible situations• Legitimate complaints vs. illegitimate – How will you judge? How will you reply?• Account for good possibilities – How will you leverage compliments – Create a strategy that leverages positive feedback in future marketing
Who Is Using it• Your competition is already there, shaping conversation• Your customers are there – homebuyers, renters, people relocating to the Indianapolis market, local businesses and shopping districts
Implementing• Create a Facebook and or Twitter page – Include social media logos on all printed and electronic communications • Ie: Follow us on• Use hashtags (#) – Hashtags create a clickable link. If you click the hashtag in any tweet, you’ll display a live feed of every tweet that has that hashtag in it.• Use the @ symbol to make a personal name or business page name a clickable link.
Take Aways• Quality over quantity. Don’t spread yourself too thin• Develop a plan and set goals, your budget and time constraints• Be a valuable resource• Build rapport with your followers
Take Aways• Make sure people are on Facebook, etc. – Use email sigantures, website, email newsletters, and printed materials• Social media takes time and nurturing• Keep learning
Herd Strategies, llc 245 East 11th Street Indianapolis, IN 46202 firstname.lastname@example.org
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