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Neco Evaluation Dec 09
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Neco Evaluation Dec 09

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    Neco Evaluation Dec 09 Neco Evaluation Dec 09 Presentation Transcript

    • Evaluation
    • In what ways does your media product use, or challenge forms and conventions of real media products?
      • My media product uses the forms and conventions of real media
      • products in several different ways and I am able to say this from the
      • research I have done on music magazines. I have used an a example
      • from A NME magazine, that I had not seen until after finishing my own
      • magazine. One thing that is similar between the two covers is the main
      • image. On my front cover there is only one main image the takes up the
      • majority of the background space. This is also the case on the example
      • of the real music magazine I have used as an example. The main
      • image portrays the fashion of the particular genre of the NME
      • magazine. The leather jacket the person is wearing and the guitar that
      • he is wearing are all props that are associated with the rock indie genre,
      • which is the of genre that NME magazine represents. This element is
      • The same on my front Cover because I have certain props that are
      • linked with the Grime genre such as the new era baseball cap that the
      • person is wearing in my main image. It is not visible but the hooded top
      • that he is wearing in the photo is Nike, and Nike clothing is the type of
      • brand that a youth in the Grime genre is likely to be wearing. The
      • positioning of the main images is very similar as well, being quite
      • central but slightly to the right hand side of the page. I is likely that the
      • creators of the NME magazine probably moved it towards the left for the
      • Same reason I did, to fill the gap left on that side of the front cover.
    • In what ways does your media product use, or challenge forms and conventions of real media products? (continued)
      • Another way in which I have used the forms of real media products is because of the
      • masthead. My magazine masthead is extremely similar and I never noticed this until
      • after I had finished designing my own. The positioning is similar as they are both
      • placed in the top left hand corner. Both my magazine and the NME magazine’s
      • mastheads are initial for the full name.
      • My magazine is called ‘BGM’, which is a abbreviation for ‘Birmingham Grime
      • Magazine’. And ‘NME’ is short for ‘New Musical Express’. Another convention of real
      • music magazines that I have included on my front cover is the top and bottom strip.
      • The top strip on their magazine is obvious like mine but the bottom strip in red is not a
      • blatant, but still is visible. There are several other aspects of my cover that are familiar
      • to real music magazines that are small details but most vital. These are the bar code,
      • price and issue number which you will find on all real music magazines, because they
      • are compulsory. Another element of my front cover that resembles those of real music
      • magazines is the headlines. I have a few headlines on the left third of my front cover.
      • The reason why I did this is because most music magazines tend to have headlines
      • listed in the left third and it is a key convention of music magazines. The example I
      • have used has the feature headlines slightly down towards the bottom of the page,
      • where I have mine well space out covering a lot of the page vertically. The example of
      • the NME magazine also has a main headline, which they have put in the centre of the
      • front cover. I have done the same with mine.
    • How does your media product represent particular social groups?
      • The social group that my music magazine represents is teenagers of a low social class, possibly group
      • a social class of C-D. Older teenagers of a low working class of C-D. This is the type of group that my
      • magazine represents are young teenagers that are from inner-city areas in Birmingham and listen to
      • top Grime artists like Chipmunk, and Double S.
      • The reason why I feel my magazine represents this type is because my magazine is about young
      • Grime artists who have a talent and have made a career from being gifted in the Grime genre. The
      • double page article is about two teenage Grime artists who have made it into the mainstream industry
      • of music and have been on tour to other countries in Europe to showcase their talent to massive
      • audiences. It gives the audience an insight into how the tour went and what the artists themselves
      • thought about the tour. The two artists originate from inner-city areas in Birmingham and they once
      • were a part of the social group that I think my magazine represents. Many youths of this particular
      • Social group tend to have a talent in music but have not been noticed because of the area in which
      • they come from. And my magazine basically helps to give the hope and belief that if the continue to
      • work hard they can make it. The two examples of make believe Grime artists I have used for my
      • double page article will help to get this message across when the youths of this social group buy the
      • magazine and read the article themselves. Another reason why I decided to represent this type of
      • social group is because there is not a magazine out there that I know of that actually does represent
      • this type of social group, so I thought I may as well be the one to do it.
    • What kind of media institution might distribute your media product and why?
      • To begin with I had imagined that if someone was going to
      • distribute my magazine then i was be a local music
      • institution, but I had no real idea of who it would be
      • exactly. But I have researched this before hand to see
      • that if my music magazine was to really be released, who
      • would distribute it for me. And I found a company that
      • distributes Music within the Birmingham, west midlands
      • area. This Company distributes 7 UK top 40 singles. They
      • are call Ditto music and I went onto their website to find
      • out what exactly the do. On the left is a table from their
      • website, it tells viewers what the do and how they
      • distribute, in comparison to other local media distributors.
      • From the grid it is apparent that they are superior over the
      • other distributors in the comparison. I think that Ditto
      • Music would want to distribute my music for several
      • reasons. One reason is because a lot of people like Grime
      • music and it would most likely sell well, which would give
      • Ditto Music good accreditation. Another reason is
      • because there are not many Grime music distributors and it
      • may be the beginning of a big rise in the Grime scene, and
      • Ditto would be the makers a big Grime scene era.
    • Who would be the audience for your media product?
      • The audience for my music magazine would be teenagers of all ethnicities that live in the inner
      • city areas of Birmingham, such as Newtown, Small Heath, Ladywood, etc. The type of youths
      • that are in the social group that the social group that my magazine represents. The type of
      • youths that can be seen as under privileged, even if they are not. The teenagers of society that
      • can be associated as anti social, criminal members of society, whether they are like this or not.
      • Those older teenagers who people stereotype as unemployed, and branch from singled parent
      • families. Teenagers that are perceived as low achievers in with low aspirations. Society
      • interprets these youths as unsuccessful in education. The reason why I believe they would be
      • the audience is because it is this type of social groups that take a heavy interest in Grime
      • music and it is these types of social groups that many real Grime artists come from before the
      • make it into the mainstream industry. I myself live in a area which obtains many teenagers of
      • this social group and I am able to say that they are interested in Grime music and participate in
      • mc-ing themselves. Many of them are talented in music but have never had the chance to
      • really express their talent on a wider scale or have never been able to make it as a
      • career.
    • Who would be the audience for your media product? (continued)
      • My double page article is about teenagers who originated from inner-city areas of
      • Birmingham and made it big in the Grime scene mainstream industry to follow in the
      • footsteps of the like of Chipmunk and Wiley. If my target audience buy and reader the
      • magazine, from reading the article they will hopefully continue to try and break through to
      • a professional level rather than them not reading the magazine and giving up on their gift
      • of music because they have no belief of making it to mainstream. This is partly what the
      • magazine would be there for. I also target those who like the Grime music genre and are
      • interested in the progress of Grime scene artists.
    • How did you attract/address your audience?
      • There are several aspect of my front cover that helps to attract people to
      • the magazine.
      • In the main image, if you look at the person, you can see that he is
      • looking back at you. This because when the picture was taken the model
      • was instructed to look at the camera. This is known as interacting with the
      • audience and by him looking at the camera, it’s as if he is looking into the
      • eyes of the viewer and this is a technique that you will find on many
      • music magazine to attract people to them. The shot of the image is a mid-
      • Shot and was taken at eye level to make the interaction effect more
      • effective.
      • The top and bottom strips are a key feature to attract people to the
      • magazine. In the top strip I have advertised the chance to win four V.I.P
      • to a music festival tickets. This will help to attract people to the magazine
      • because they will want to buy the magazine to find out more about
      • winning the V.I.P. tickets. It is tickets to a T4 festival and they showcase
      • many different genre’s so it will attract not only my audience but an
      • audience of several different genre’s. And then in my bottom strip I have
      • Informed the viewer of exclusives interviews with top Grime artists and
      • any Grime fans will want to read the interview. So this will also attract
      • My audience to the magazine. The gold colour to represent richness
      • stands out well on top of the black background and the bright colour
      • would help to catch the eye of customers.
    • What have you learnt about technologies from the process of constructing this product?
      • I have learnt a lot from the construction of my music magazine. The creation of this magazine
      • has increased my knowledge of Photoshop and in-design a lot. Before making this magazine, I
      • didn’t actually know what in-design was. But I have now learnt that it is a programme that
      • specializes in the creation of posters and magazines. Teachers have taught me how to use all
      • the tools and I have become and admirer of the effects that in-design provides such as glows
      • and faded boarders which are present in my music magazine. One thing that I have learnt is
      • that Photoshop is better for cutting out images rather than in-design because in-design does
      • not have the magic wand. So I did all the cutting out of my images on Photoshop and then
      • placed them on in-design afterwards. I have also learnt a bit more than I already knew about
      • photography. I have acknowledge the lens measurements of camcorders from using them in
      • the photo shoot to take my photo’s. I used two different measurements of lenses, 0-50mm and
      • 50-200mm. For the image on my front cover I used a 0-50mm Lens.
      • I also learnt a lot about music genre’s from doing research for this AS level course such as
      • music tribes and music institutions. It has done a lot for my knowledge.
    • Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
      • Since the preliminary task I have learnt a few things to do with the features of magazines. My school
      • magazine was quite good and got me a good grade but I was able of realise that there was many
      • elements that I didn’t consider for my preliminary task that I did take into consideration for my music
      • magazine.
      • One of these elements is lighting. In my preliminary task I did not think much about the lighting in my
      • images compared to my music magazine.