How to Pitch Tech to a Nonprofit Board - AAM 2012
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How to Pitch Tech to a Nonprofit Board - AAM 2012

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Slides from session on May 1, 2012 at the AAM Annual Meeting. Panelists discussed the positioning of technology in the museum/nonprofit sector. These slides accompanied presentation by Douglas......

Slides from session on May 1, 2012 at the AAM Annual Meeting. Panelists discussed the positioning of technology in the museum/nonprofit sector. These slides accompanied presentation by Douglas Hegley regarding communicating clearly and effectively with a Board of Trustees regarding technology and strategy. Not the definitive statement on the matter, but hopefully offering a few helpful hints.

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  • 1. How To Pitch Technology to Your Board: Strategy to Implementation - or – How to STOP blathering on about “technology” so that you can actually get some really cool technology stuff going! Douglas Hegley, Minneapolis Institute of Arts ● dhegley@artsmia.org ● @dhegley BEFORE AFTER
  • 2. Strategy Douglas Hegley, Minneapolis Institute of Arts ● dhegley@artsmia.org ● @dhegley 1. Do what you do well 2. Rely on experts who will do better than you 3. Embrace change
  • 3. 1. Speak truth, not “fancy nonsense”. 2. Repeat after me: “It’s not about technology, it’s about people”. 3. Take your time, slow down. 4. Tell stories, build a narrative (and lose the acronyms). 5. Write things down. 6. Show practical impact. 7. Lunch is good. Really. 8. Plant seeds, and wait. 9. Be agile, nimble. 10. When all else fails, call in the experts. How to Pitch Technology to Your Board In 10 Easy Steps Douglas Hegley, Minneapolis Institute of Arts ● dhegley@artsmia.org ● @dhegley
  • 4. Eek! It’s the Technology guy! Do you think you can fix my iPhone? FROM: What if visitors could manipulate the artworks? This really encourages people to work togetherFROM: We need an iPad app now! Um, okay, to do what, exactly?I don’t care! You’re the IT guy. Just make an app! TO: Did you succeed? How do you know? 1. They no longer run away in terror 2. Discussion turns toward big, future-oriented ideas (not “technical support”) 3. The funding effort becomes a reality 4. Focus shifts from devices to experience (content, interaction) 5. One more time: It’s not about technology, it’s about people Thank you! Douglas Hegley, Minneapolis Institute of Arts ● dhegley@artsmia.org ● @dhegley TO: