2014 04-05 mw final lightning talks on strategy

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Full set of slides from April 5, 2014 Museums and the Web Conference, Lightning Talks on "Strategery". Includes presentations by Pam Hatley, Pam Martin and Steve Boyd from the Albright-Knox Art Gallery; Tom Trimbath from the History of Computing in Learning & Education; Javier Pereda from the University of Southampton; and Paul Marty from Florida State University. Chaired by Douglas Hegley, from the Minneapolis Institute of Arts.

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2014 04-05 mw final lightning talks on strategy

  1. 1. MW2014:(Museums(and(the(Web(2014( The$annual$conference$of$Museums$and$the$Web$|$April$295,$2014$|$Bal@more,$MD,$USA$ Lightning(Talks:(“Strategery”( Saturday,(April(5,(2014(
  2. 2. Douglas(Hegley( Minneapolis(Ins1tute(of(Arts( Chair( ( ( Lightning(Talks:( •  Short(–(seven(minutes( •  Pithy(–(get(to(the(point!( •  Serial(–(backDtoDback( •  Fun!% (
  3. 3. “Strategery”?+ •  Easy+to+make+fun+of+Strategy+ •  O5en+well8deserved+ + +
  4. 4. Strategy+ Plan+ To+achieve+goals+ With+finite+resources+ +Meaningless+without+acCon+
  5. 5. Pam$Hatley,$Pam$Mar-n$and$ Steve$Boyd$ Albright9Knox$Art$Gallery$ $ We$Don’t$Need$No$S-nkin’$Org$Chart!$ Digital$Strategy$at$the$Albright9Knox$
  6. 6. We Don’t Need No Stinkin’ Org Chart! Digital Strategy at the Albright-Knox
  7. 7. Publications Digital Media
  8. 8. Publications Digital Media Marketing Publications
  9. 9. Publications Digital Media Marketing Publications Guest Services Education Membership CuratorialTechnologyPublications Marketing Marketing
  10. 10. structure & chaos
  11. 11. Keys to our successes: •  Individual initiative (and management buy-in) •  Inarguable need •  Interested staff across departments •  Inexpensive (or free) tools •  Indefatigable team members
  12. 12. Tools/Platforms
  13. 13. Contemporary Photography (Instagram & Twitter)
  14. 14. Monuments Men (Tumblr)
  15. 15. Walking Tour of Outdoor Sculpture (Historypin)
  16. 16. Resources for Education Timeline (Tiki-Toki)
  17. 17. Moving Forward
  18. 18. #ArtMadness
  19. 19. Tom$Trimbath$ History$of$Compu2ng$in$Learning$&$Educa2on$ $ So$Glad$Our$Museum$Isn’t$Real$–$$ An$Overlooked$Overlap$
  20. 20. Javier(Pereda( University(of(Southampton,(UK( ( The(New(Online(Museum(Manifesto:( Defining(the(Differences(Between( Museums(on(the(Web(and(the(Online( Museum(
  21. 21. The New Online Museum Manifesto Differences Between Museums on the Web and the Online Museum Javier Pereda @TrinkerMedia
  22. 22. The New Online Museum Manifesto Differences Between Museums on the Web and the Online Museum Javier Pereda @TrinkerMedia Research Tools Meaningful Exhibitions Marketing Knowledge Production Data Management Information Sharing
  23. 23. The New Online Museum Manifesto Differences Between Museums on the Web and the Online Museum Javier Pereda @TrinkerMedia Cultural Heritage Institutions Education Institutions Academic Publishing Knowl edge and the Web Disruptive techn ology Feed back information
  24. 24. The New Online Museum Manifesto Differences Between Museums on the Web and the Online Museum Javier Pereda @TrinkerMedia Museums as Social Machines
  25. 25. The New Online Museum Manifesto Differences Between Museums on the Web and the Online Museum Javier Pereda @TrinkerMedia Actor Network Theory
  26. 26. The New Online Museum Manifesto Differences Between Museums on the Web and the Online Museum Javier Pereda @TrinkerMedia Obligatory Passage Point Obligatory Passage Point Research Information Producers Museums Designers Developers Admin Information Obstacle Goal develop interfaces enhance engagement linear organisation museum collaboration Integrate and provide knowledge to users and other institutions missing information, access and transparency use museum data optimise information organisation structures optimise processes
  27. 27. The New Online Museum Manifesto Differences Between Museums on the Web and the Online Museum Javier Pereda @TrinkerMedia
  28. 28. Paul(Marty( Florida(State(University( ( Yearning(to(Fly:(The(Roots(of(Our( AmbiLons(and(the(Future(of(Museum( Technology(
  29. 29. Yearning to Fly: The Roots of our Ambitions and the Future of Museum Technology Paul F. Marty Florida State University marty@fsu.edu
  30. 30. In 2005, professors and students, curators and schoolchildren, you and I are able to search the online universe seamlessly as if the images and text about culture were available in one vast library of information. We can enter a query by artist's name, subject, or title of a work and retrieve images and related information no matter where the digital data reside.
  31. 31. Perhaps there is a new role in museums for an ‘information manager’ who is charged with caring for the museum’s information. [...] Few, if any, museums have a staff position with this title now, but the function will become increasingly important as we integrate information systems into our daily work.
  32. 32. Are the notions I have been suggesting mere fantasy? Are they plausible projections, but into some far distance future? Or are they possibilities of this generation or decade? […] 
 I think there could be an interactive art museum in 1980 if creators and purveyors of art set out with determination to build one and program it.
  33. 33. Information systems that encompass the full spectrum of museum resources will create the opportunity of restructuring the museum environment itself. To illustrate, the museum's computer could be programmed to direct the operation of an orientation gallery where the visitor's prospective encounter with the institution's bewildering assortment of material might be individually styled.
  34. 34. For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return.
  35. 35. For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return.
  36. 36. At Museums and the Web, 
 we are the stewards of our own history, and the creators of our own future.
  37. 37. QuesLons( and( Discussion(
  38. 38. Thank&you!&

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