2013-05-16 D Hegley Keynote Summit@Summit

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Slides from Keynote address at the Summit@Summit 3.0, presented by the Minnesota Association of Museums on May 15, 2013.

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  • You can observe the carefully-planned, linear path to my career … not!
  • Tonight, I’m here to talk about technology.But, it’s NOT really about technology.
  • Because THIS is really NOT the goal, is it?
  • THIS is the goal: Happy Visitors!Engaged, excited, inspired, and “attached” to our organizations.
  • How do we achieve that? It’s about building bridges through engagement. It’s about a shared language of interaction.Ultimately, it’s about inviting our audiences to trust that the fog will lift. Digital technology offers one possible method to accomplish this.Tonight, I will aim to pose some big questions, challenge a few assumptions, and offer some strategic insights, in an effort to inspire your conversations at the break out sessions after I’m done speaking.I’ll try to move fast, so that your beer does not get too warm!
  • If it’s about people and experience, then at this point in history it’s about mobile, it’s about portability, it’s about a personalized experience.
  • “There’s an app for that” Really? I couldn’t tell. How can we embrace the new without exhausting ourselves and our resources? When does it all become too much?How do you recognize the difference between a fad and a revolution, and what difference does it make?
  • Let’s talk a bit about mobile apps versus the mobile web
  • The point here: make an intelligent decision based on your needs, instead of starting with “we need an app”
  • Old adage:”There are three things that matter in property: location, location, location.”
  • Similarly, there are three things that matter in digital technology: Content, content, content.Elegant nonsense is STILL nonsense.
  • Build for flexibility. Content separated from delivery platforms. Content set free.This is a bit of twist on the “information wants to be free” mantra of the internet. I’m not talking about eliminating subscription fees and pay-walls, I’m talking about best practices in content management and platform use.
  • The Cloud.AGAIN, it’s about making smart decisions. Where is your expertise? Where are there smarter/better/more scalable resources?
  • We have real-time connectivity, and we can make global become local instantly. What does this mean for us?
  • A real and inspiring example: Macphail demonstration of piano performance at the MHTA Networking event.  Child prodigy on West CoastPiano on the stage in MplsSkype and MIDI connectionsPlayer piano!
  • Gamification: are we on the right track?
  • Example: Game interface tested at UW seems to teach diagnosis skills, but also measures subtle racist tendencies so that they can be discussed and corrected.
  • Social Media remains an exciting challenge.The opportunity to activate a network of peer influencers.The power of direct, face-to-face champions.
  • As an industry, we are on the cusp of really understanding and utilizing social media tools and processes for our benefit. Stay tuned. And share your approaches.
  • So let’s turn our eyes briefly to “the future” …
  • Digital technology drives both incremental and disruptive changes. Hard to prepare for one, almost impossible for both. What to do?
  • Surfers ride the waves!Be aware, eyes up, don’t fight it when you can instead enjoy it.
  • Here is another analogy for us to consider.We are at a moment in time that exists just after you think you’ve got it all figured out. The mighty web river, flowing along powerfully.
  • Tributaries join the main river.
  • With each, the speed of the current increases, as does the turmoil.
  • What will be the shape of this “river” tomorrow?
  • Immersive experiences: MicrosoftIllumiroom
  • Microsoft’s current demos use first-person shooter games to illustrate possibilities. What would this mean in a museum setting?
  • Gesture-basedinterfaces and really cool gloves!
  • Oculus Rift impresses Grandma!
  • In many ways the “future” is already here. Google glass is only one example.Mandatory Star Trek reference inserted here.
  • A few final words about expectations and fantasies.
  • 2013-05-16 D Hegley Keynote Summit@Summit

    1. 1. 2013 Summit @ SummitDouglas HegleyDirector of TechnologyMinneapolis Institute of Arts1
    2. 2. Why I work in a museum“… [a] gift to each child in theworld be a sense of wonder soindestructible that it wouldlast throughout life … ”– Rachel Carson2
    3. 3. How I got the jobPerhaps you have a similar story …3
    4. 4. Higher EducationFine ArtsPsychologyAthleticsWisconsinLondonHoustonNew YorkPre-lawPsychosis-proneness studiesBrain Wave AnalysisConfusedUndecidedTravelNCAA Cross CountryNCAA TrackEuropeTravelGraphic DesignGoal: Olympic TrialsClinical PsychologyThe Metropolitan Museum of ArtToday!Start Here (c. 1980)MCN – Museum Computer NetworkAAMSponsor contractProfessional?NetworkingDatabasePediatric ServicesInfant EmotionsDevelopmental DisabilitiesApplied Educ. Technology Gifted & TalentedHealth PsychologyDigital MediaTechnology ServicesADHD learning modelsFatherhoodInstructorNYSTAPNIHUser InterfacesMobile technologyBFAStatistical AnalysisNope!Nope!School PsychologyGrad Schooloops!Technology Service ProvisionMuseumshmmMinneapolis Institute of Arts
    5. 5. <img alt=“Not about technology”/>5
    6. 6. <img alt=“NOT the goal”/>6
    7. 7. <img alt=“Happy Visitors”/>7
    8. 8. <img alt=“Bridge”/>8
    9. 9. <img alt=“Mobile”/>9
    10. 10. <img alt=“Fad or revolution?”/><img alt=“There’s an app for that”/>10
    11. 11. Apps Mobile WebRequire Device-specific developmentand content creationResponsive design with HTML511
    12. 12. Apps Mobile WebRequire Device-specific developmentand content creationResponsive design with HTML5Work on Specific mobile devices Any browser12
    13. 13. Apps Mobile WebRequire Device-specific developmentand content creationResponsive design with HTML5Work on Specific mobile devices Any browserAccessed Installed – can be deleted Accessed & rendered – can’t bedeleted (can be ignored)13
    14. 14. Apps Mobile WebRequire Device-specific developmentand content creationResponsive design with HTML5Work on Specific mobile devices Any browserAccessed Installed – can be deleted Accessed & rendered – can’t bedeleted (can be ignored)Internet Might not need a connection Requires a connection14
    15. 15. Apps Mobile WebRequire Device-specific development andcontent creationResponsive design with HTML5Work on Specific mobile devices Any browserAccessed Installed – can be deleted Accessed & rendered – can’t bedeleted (can be ignored)Internet Might not need a connection Requires a connectionBest for • Games• Use of GPS, accelerometer• Personalization• “Ownership”• Bragging rights/expectations• Content that changes often• Discovery via search• Sharing by users15
    16. 16. Apps Mobile WebRequire Device-specific developmentand content creationResponsive design with HTML5Work on Specific mobile devices Any browserAccessed Installed – can be deleted Accessed & rendered – can’t bedeleted (can be ignored)Internet Might not need a connection Requires a connectionBest for • Games• Use of GPS, accelerometer• Personalization• “Ownership”• Bragging rights/expectations• Content that changes often• Discovery via Search• Sharing by users$$$ It’s gonna cost you … Less expensiveMore flexible – if done right16
    17. 17. Location, Location, Location17
    18. 18. Content, Content, Content<img alt=“Elegant nonsense”/>18
    19. 19. <img alt=“Content set free”/>19
    20. 20. <img alt=“The Cloud, or just cloudy?”/>20
    21. 21. <img alt=“Global Local”/><img alt=“Is this photo posed?”/>21
    22. 22. 22
    23. 23. Gamification:23
    24. 24. Gamification: applying game methods in real-life contexts tochange behavior, increase motivation, and/or enhance engagement24
    25. 25. Pros ConsSense of autonomy (choice)Immediate feedbackSteps to masteryPersonalizedInvestment and impactSuccess path (score over time)Playful, light-spiritedGamification25
    26. 26. Pros ConsSense of autonomy (choice) Sometimes simple rewards can killmotivation (extrinsic v. intrinsic)Immediate feedback Um … not fun!Steps to mastery “Exploitationware” (Ian Bogost)Personalized False sense of achievement- The “You’ve Been Playing for 100Days!” badge ... Really?Investment and impact Competition – “beating” othersSuccess path (score over time) Addictive? Isolating?Playful, light-spirited Disconnected from the “slings andarrows of outrageous fortune” (Wm.Shakespeare)Gamification26
    27. 27. <img alt=“Social Activation”/>27
    28. 28. - ISH<img alt=“Hype Cycle”/>28
    29. 29. 29
    30. 30. Douglas thinks youcan future-proof yourapproach.Tell ‘im he’sdreamin’!With apologies to “The Castle” (1997) 30
    31. 31. IncrementalDisruptive31
    32. 32. 32
    33. 33. The Mighty Web33
    34. 34. The Mighty WebApps34
    35. 35. MobileThe Mighty WebApps35
    36. 36. MobileThe Mighty WebePubsAppsConfluence(and Turbulence)36You are here
    37. 37. <img alt=“Immersion”/>37
    38. 38. <img alt=“Wider applications?”/>38
    39. 39. <img alt=“Remember this?”/>Minority Report (2002)39
    40. 40. <img alt=“It’s already here”/>40
    41. 41. <img alt=“Oculus Rift”/>DavidHassehoffin 3D!41
    42. 42. <img alt=“The Future is Now”/>42
    43. 43. Techno-magical!“Any significantly advanced technology isindistinguishable from magic” – Arthur C. Clarke43
    44. 44. What’s Worrisome?• “Put some technology in there” (no strategy,no content, no plan)• Solution before definition We need aniPad appnow!Um, okay, todo what,exactly?I don’t care!You’re the ITguy. Justmake an app!44
    45. 45. Go Forth and Network!Share, collaborate, work together45<Douglas: Stop talking now>
    46. 46. Thank you!Douglas Hegleydhegley@artsmia.org@dhegleyhttp://www.slideshare.net/dhegley46

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