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2012 Nelson-Atkins Tech Summit
 

2012 Nelson-Atkins Tech Summit

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    2012 Nelson-Atkins Tech Summit 2012 Nelson-Atkins Tech Summit Presentation Transcript

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    • Douglas Hegley Director of Technology Minneapolis Institute of Arts [email_address] @dhegley Technology Roundtable and Symposium The Nelson-Atkins Museum of Art January 12-13, 2012
    • Why I work in a museum “… [a] gift to each child in the world be a sense of wonder so indestructible that it would last throughout life … ” – Rachel Carson
    • Well, how did I get here?
      • … it’s safe to say it wasn’t exactly planned …
    • The Ideal Characteristics of a Museum Technology Leader?
    • Conclusion: There is no perfect set of skills or experiences (Sorry)
      • There ARE some basic building blocks:
        • Techie mindset, but people orientation
        • Proven leadership and decision-making
        • Commitment to current knowledge
        • Passion that is contagious
    • Minneapolis Institute of Arts
      • 1883: Minneapolis Society of Fine Arts
      • 1915: Museum opens its doors
      • Currently:
      • ~ 450 to 500k visitors per year
      • Free admission (except Special Exhibitions)
    • MIA Collection
      • 84,000 objects
      • Spanning 5000 years
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    • Technology at MIA
      • 1990s
      • 2000s
      • 2010s
    • Technology at MIA
      • 1990s: The Era of New Toys
        • Creation of “Interactive Media Group”
        • Interactive Learning Stations
        • Just make it work
      • 2000s
      • 2010s
    • Technology at MIA
      • 1990s: The Era of New Toys
      • 2000s: Sharing What We Know
        • www.artsmia.org
        • www.artsconnected.com
        • Stamp of authority
      • 2010s
    • Technology at MIA
      • 1990s: The Era of New Toys
      • 2000s: The Era of Sharing What We Know
      • 2010s: New Strategic Direction
        • Engaging and interacting (dialog)
        • Audience-generated content
        • Content separated from technology
        • Unified customer experience
    • Roles for Technology in modern museum experience
              • digital content, that is …
      • Production, archiving, access, presentation
      • Multiple formats and media
      • Change: living, ever-changing, multiple “authors”
      • Levels: rich, deep, narrative/contextual
      • “ Born-digital” works of art = ?
    • Roles for Technology in modern museum experience Unified Customer Experience Filtering & Recommending Convenience Integration Automation Dialog & Participation Revenue Data Communication Collaboration Content The Great Enabler
    • Roles for Technology in modern museum experience
      • Strategic!
      • Technology is:
        • Central (not peripheral)
        • Essential (not preferable)
        • Vital to the sustainability of the organization
    • Biggest tactical challenges
      • Costs, and annual variability
        • Expectation of sustained budget savings through technology
      • Staffing
        • Numbers: minimum?
        • Evolving skill sets - the pace of change
        • Staff drain: Top-dollar wages lie elsewhere
    • Strategic Challenges
      • Assumptions
      • Getting the right message to the right ears
      • Everyone rowing in the same direction
              • vs.
    • Significant technology-related trends of the past decade for museums
      • Databases
      • Internet
      • Moore’s Law (processing doubles every 2 years)
      • Law of rising expectations (new norms)
      • Mobile
      • Cloud (scalability, on-demand)
      • Demise of the desktop computer
      • Audience sophistication & expectations
    • Challenges to success in technology leadership role
      • Defining the role
        • Is it understood by the entire organization?
      • Leadership v. Management
        • Inspiration v. Details
        • Motivation v. Marching orders
    • Key Strategic Technology Initiatives at MIA
      • One Year
        • Evaluating, planning, setting the stage
      • Three Years
        • Integration of customer experience
          • Seamless, smart, easy
        • Produce inspiring digital content
          • Collaborative production
          • Iteration, with feedback loops
          • Experimentation, fail early and often, learn
        • Refresh core infrastructure, reduce footprint
    • Strategic Planning Process
      • Formal
        • Consultants, Executive Leaders, Board of Directors
        • Iterations, Document, Approval
        • Scorecards
      • Informal
    • Strategic Planning Process
      • Formal
      • Informal
        • Observe, listen, probe, investigate
        • Clarify expectations, repeat
        • Communicate, in all directions
        • Illuminate sub-par practices
        • Hire smart
        • Document and share
    • What’s Worrisome?
    • Troublesome …
    • Troublesome …
      • Technology will be the salvation!
      • Innovation is a technology job
    • Troublesome …
      • Technology will be the salvation!
      • Innovation is a technology job
      • Is that your responsibility?
    • Troublesome …
      • Technology will be the salvation!
      • Innovation is a technology job
      • Is that your responsibility?
      • You know, I’m a major stakeholder in this
    • Troublesome …
      • Technology will be the salvation!
      • Innovation is a technology job
      • Is that your responsibility?
      • You know, I’m a major stakeholder in this
      • Practical constraints
    • Museums & Technology: the near horizon
      • NMC Horizon Report: 2011 Museum Edition
      • One year or less:
      • - mobile apps
      • - tablet computing
      • Two to three years:
      • - augmented reality
      • - electronic publishing
      • Four to five years:
      • - digital preservation
      • - smart objects
    • The near horizon IMHO
      • Trends that I am keeping a close eye on include:
      • Customer expectations continuing to rise
      • User-generated content that is meaningful
      • Mobile & mobile web
        • App overload
        • Mobile web standards
      • Gaming for museums
      • ePublishing
    • Establishing a collaborative work environment
      • It’s not rocket science!
      • Communication (adjusted to audience)
      • Active listening
      • Respect, empathy
      • Lead by example
      • When all else fails, bring in the experts
        • (hint: each other)
    • Enable me!
      • Support
        • Operational funding
        • Staff flux to be expected, can bring vitality
      • Interaction
        • A lively discussion, challenge my assumptions, but resolve to come to one mind and drive on.
      • Openness
        • Embrace experiments and “failures”
    • Weaving a tech plan into an overall strategic plan
      • Process ... takes time
      • Open dialog
      • Seek dissenting voices
      • Determination is good
        • wild-catting is not!
        • pick your battles
      • Plant seeds
        • don’t take credit for the harvest
    • Tech initiatives at the MIA
    • Tech initiatives: the good
      • Application Programming Interface (API)
        • first step toward a solid foundation for digital content presentation
      • Cloud services
        • Inexpensive, scalable
        • On-demand storage and processing
        • Agility, particularly for testing
    • Tech initiatives: the bad
      • Customized business systems
        • every workflow deserves its own system!
        • systems must be modified to match time-worn workflows
        • codify and formalize all exception cases
    • Tech initiatives: the bad
      • Multiple website content management systems
        • and sometimes none at all
        • “ locked” content, unsharable, undiscoverable
    • Tech initiatives: the ugly
      • Digital Asset Management System
        • complex relationship to collections management system
        • errors, laborious manual error-checking
        • hardware failure + backup failure = erosion of trust
    • Tech initiatives: the ugly
      • Sizable technology footprint
        • no virtualization
        • hardware maintenance & replacement costs
    • Follow the Leaders
      • Sources for museum technology information, connections, ideas, and helpful colleagues
        • www.mcn.edu
        • Museums and the Web
        • AAM - Media and Technology SPC
    • Thank you!
      • Questions?
      • [email_address]
      • @dhegley