2009 MW and AAM Conferences
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2009 MW and AAM Conferences



Presentation to MMA Marketing Task Force, 2 September 2009

Presentation to MMA Marketing Task Force, 2 September 2009



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    2009 MW and AAM Conferences 2009 MW and AAM Conferences Presentation Transcript

    • 2009 MW and AAM ConferencesReport to MMA Marketing Task Force
    • MW
      Museums and the Web
      “ … Museums have much to learn from each other, and from developers using the Web … To facilitate this exchange of information, Archives & Museum Informatics organises an annual international conference devoted exclusively to Museums and the Web.“
      Largest international conference devoted to the exploration of art, science, natural and cultural heritage on-line.
      Held every spring since 1997. Full programs and full papers from past conferences remain available:
      Presenters must submit papers for peer review and selection
    • Indianapolis: Conference Highlights
      Cloud computing
      Data mining
      Open source website software
      Interface design
      Project briefings and professional forums
      Handheld devices
      Crit room (reviewing museum websites)
    • Plenary Address: Max Anderson
      Stressed the need for museums to be transparent and honestto maintain the level of trust that the public has for us.
      Museums should use their websites to allow online visitors to peak behind the scenes at what goes on at a museum, who works there, what do they do, how do they make decisions about exhibitions, how do they hang paintings, what is conservation, etc.
    • Plenary Address: Max Anderson
      Giving online visitors a view behind the scenes will engender trust, curiosity, and longer-term commitment to a museum by its public.
      Video of Max’s address is available online:
    • It’s Time We Met
      Considerable buzz regarding It’s Time We Met
      Attendees asking about the Metropolitan’s:
      use of social media sites like Flickr and Twitter
      photography policies and the public domain
      plans to continue using social media to reach out to new audiences
    • It’s Time We Met
      Many museums considering similar initiatives
      looking to the Metropolitan as a leader in thinking this through and making it work effectively
      Likely to see several similar campaigns soon
    • Opening the Doors
      In general, museums expressed:
      interest in expanding their adoption of social media sites (Flickr, Facebook, Twitter, etc.) to reach new audiences and create a “buzz” that will lead to museum visits
      interest in allowing sister institutions to access their data (primarily collection records) openly via APIs, akin to the recent efforts at the Brooklyn Museum
    • Handheld Devices
      The Metropolitan’s Koven Smith presented on the future of handheld devices.
      In general, museums slow to embrace the technology because of entrenched content creation workflows
      You can see his accepted paper for the session on the future of handhelds here: http://www.archimuse.com/mw2009/papers/smith/smith.html
    • Best of the Web Awards
      Douglas Hegley: one of 17 judges, and emcee for the awards ceremony at the conference
      celebration of online successes during the past year.
    • Best of the Web Awards
      The overall winner was Brooklyn Museum, for their three-pronged approach of:
      (1) Collection– with API connection to object info
      (2) Posse – their network of social taggers
      (3) Click! A Crowd Curated Exhibition – in which the ‘wisdom of the crowd’ chose photographs to be mounted in an actual museum exhibition
    • Best of the Web Awards
      Categories and winners:
      On-line Exhibition: Click! A Crowd-Curated Exhibition
      Educational Site: Tate Kids
      Museum Professionals Site: CODART.nl
      On-line Community or Service: Brooklyn Museum Collection, Posse, and Tag! You are It!
      Podcast (Audio / Video): RWM (Radio web MACBA)
      Innovative or Experimental Site: My Yard Our Message
      Research Site: Museum of Jewish Heritage Online Collection
      Small Museum: Museum 2.0 blog
      People’s Choice: Video Active
      Full info about the Best of the Web and all of the nominated sites and the winners can be found here: http://www.archimuse.com/mw2009/best/index.html
    • AAM
      American Association of Museums
      2009 Annual Meeting in Philadelphia
      Theme: “The Museum Experiment”
    • spark
    • Museo-Jeopardy
      Douglas Hegley (Session Chair)
      Museo-Jeopardy: Are you Smarter than a Museum Technologist?
      Museo-Jeopardy Game
      Session themes:
      social media tools & how to make them effective.
      Particular questions about how to facilitate the relationship between IT and PR within an organization.
      Likely to see some follow-up to this at future conferences.
    • MUSE Awards
      Created by the Media and Technology SPC
      20th anniversary
      62 judges, 250 applicants, 47 winners
      2009 MUSE Awards at MAT SPC
    • 2009 MUSE Awards
      Categories and Gold Medal winners:
      Audio and Visual Tours: GOLDMauerGuide/Berlin Wall Guide (Antenna Audio)
      Community: GOLD Total Solar Eclipse: Live from China (The Exploratorium)
      Games: GOLD Waltee’s Quest: The Case of the Lost Art (The Walters Art Museum)
      Interactive Kiosks: GOLD Grammy Museum Interactives
      Interpretive Interactive Installations: GOLD Green Community Interactives (Nat’l Bldg Mus.)
      Multimedia Installations: GOLD Patriots Hall of Fame Pylons (The Hall at Patriot Place)
      Online Presence: GOLD ArtBabble (Indianapolis Museum of Art)
      Podcasts: GOLD General Collection Podcasts for George Eastman House
      Public Relations & Development: GOLD Road Trip: The Giant Artichoke (San Jose Mus. Of Art)
      Teaching and Outreach: GOLD Flashpoint: 1908-2008, Springfield Illinois Race Riot (Abraham Lincoln Presidential Library and Museum)
      Video: GOLD Fritz Scholder: Indian/Not Indian (Smithsonian National Museum of the American Indian)
      Jim Blackaby Ingenuity Award: Flashpoint: 1908-2008, Springfield Illinois Race Riot
    • NMC Horizon Report for Museums
      New Media Consortium
      Final publication still in process, early info release:
      1 year
      Collection Management Systems, Digital Asset Management Systems, Content Management Systems
      Mobile Devices
      2-3 years
      Alternative Interaction Devices
      4-5 years
      Open Content / Open Educational Resources
      Multi-language Capabilities
    • “Prediction is very difficult, especially about the future”
      – Niels Bohr