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The content journey from Creation to Collaboration and Engagement
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The content journey from Creation to Collaboration and Engagement

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This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution ...

This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.

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  • The Learning Resource Ecosystem (LRE) is an integrated suite of tools enabling users to:Create - interactive teaching and learning content using online publishing tools such as CLIPS (CLI Publishing System) and LAWs (Learning Activity Wizards). Share - distribute and manage teaching and learning content using the LRR Connect -and discover teaching and learning content through TaLe (Teaching and Learning Exchange) and LearncastCollaborate - and develop online networks through web 2.0 and CURLS
  • CLIPSFolder set up - create your folder structure Create -markup your word document Embed media - text, images, audio and video Customise by selecting a template Publish your site – preview, save
  • LAWSelect an activity type Upload your content – text, images, audio and video Customise by selecting your colour theme and layout Publish your activity – preview, save and share to LRR
  • LRRPublish options - choose where your resource gets published to Learncast, TaLeBookmark, Tag Rate resource - to CURLS
  • LearncastSearch and browse video resources - Find video resources specific to curiculum (TAFE / Schools) and Bookmark, Tag Rate resource - to CURLS Bundled video and related media - Find bundled video with related materials PDF's, word docs links
  • CURLS Bookmark, Tag Rate resources - allows users to share and collaborate resources within the educational context Import bookmarks: from delicious
  • CURLS Bookmark, Tag Rate resources - allows users to share and collaborate resources within the educational context Import bookmarks: from delicious
  • To reproduce this slide simply create a new slide, right click and select layout and apply the Notes&Disclaimer layout.

The content journey from Creation to Collaboration and Engagement The content journey from Creation to Collaboration and Engagement Presentation Transcript

  • Gov 2.0 24 October 2012A (content) journey from Creation to Collaboration & Engagement Dheeraj Chowdhury Principal Consultant – Digital Engagement Infosys Australia & New Zealand (Former Group Leader Digital Media – NSW DEC)
  • Agenda•Content journey•Content sharing platforms•Collaboration and Engagement
  • The content journey
  • Source: http://www.flickr.com/photos/4tuna/3497297923/sizes/l/
  • Source: http://youtu.be/R8tiHXDiqsw/
  • Source: http://youtu.be/R8tiHXDiqsw/
  • Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Re-Imagination of the LOTSource http://www.taste.com.au/recipes/23993/beef+burgers+with+the+lot
  • Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Infosys.com/socialedgeSource: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1
  • Case study :Managing, Sharing and Delivery of content and NSW Deparment of Education and Communities
  • About the Ecosystem Create Share Connect Collaborate
  • What tools are available in the suite •Create with: CLIPS (CLI Publishing System) / LAW (Learning Activity Wizard) / BlogEd / Microblogging • Share with: LRR – Learning Reference Repository / EQUELLA / MS Sharepoint • Connect with: Learncast – Video on demand / YouTube • Collaborate with: Web 2.0 and CURLS – Social bookmarking / Facebook / Pinterest / Twitter
  • • LRE tools - CLIPS: CLI Publishing system Create
  • LRE tools - LAW: Learning Activity Wizards Create
  • LRE tools – LRR: Learning Reference Repository Share
  • • LRE tools – Learncast: video on demand Connect
  • • LRE tools – TaLe: Teaching and Learning exchange Connect
  • • LRE tools – CURLS: social bookmarking Collaborate
  • LRE tools – Web 2.0 Collaborate
  • Platforms – Collaboration and Engagement•Blogs•Wikis•Micro-blogs•Social Bookmarking•Pinboards•Content syndication/aggregation•Analytics dashboard
  • Cross Channel Marketing Initiatives • External Social Sites like Facebook, twitter, YouTube. Social Commerce • Owned assets like communities, forums, blogs • Rich out of the box offerings for popular marketing needs Customer Care New Product Brand Product SM Press Launch hub Recall Rom Integrated Analytics platform • Leverage both web & social to provide rich cross Product Community channel views and reports with the help of text Manager SocialEdge Collaborative analytics Manager Marketing platform • Associate Correlate these insights with marketing initiatives.Collaborative Marketing Lead/ Relationship Marketing Manager Ability to leverage this insights and fine tune • Marketing StrategyEngagement Consumer • Sales Position and approach • Product Design Social Edge Social and Web analytics 360 customer view • Target campaign and contentConsumer Portfolio • Psychographics/ techno graphics of your customer 32
  • Social Commerce Social Analytics Dialogue (Blogging) Community Listening and responding to Engaging in two-way Enabling consumers to Customer Care consumer conversations communication with consumers connect and interactCollaborative MarketingEngagement Consumer Content aggregation And Distribution Mobility Anytime, Anywhere, Anydevice Bringing together relevant and useful enterprise contentConsumer Portfolio 33
  • Edge Suite of Platforms Current Offerings Digital Consumers Smarter Organizations Emerging Economies 34
  • Monetize Digital DemandInfosys SocialEdge helps create a result-oriented social business. It equips organizations to effectively engage with employees,customers and partners to build a social enterprise. Infosys SocialEdge platform offerings – Consumer Portfolio and Enterprise Portfolio– empower companies to harness the power of social media to deepen relationships. The platform is designed to help foster innovation,enhance consumer experience and increase revenues. Harness the power of social media to deepen consumer engagement and enhance employee productivity Social Dashboard Single window to monitor ongoing social activity Build Community Orchestrate conversations between customers and experts Foster Innovation Enable employee collaboration and generate new ideas Engage Customers Content aggregation for context-aware dialogue Social Analytics Gain deeper insights and track ongoing ROI 35
  • Deepen Employee EngagementInfosys TalentEdge is a comprehensive Talent Management platform that that deepens employee engagement. TalentEdge addressesthe entire HR lifecycle helping companies streamline their HR processes and reduce operational costs. The platform is built on state-of-the-art technology and is delivered in the Cloud on an outcome-based pricing model. Infosys TalentEdge provides companies with theconvenience of single point of accountability by taking complete ‘soup-to-nuts’ ownership from technology to business operations. Simplify HR lifecycle and drive deeper employee interactionSocial Engagement Improve access to organization-wide expertise to accelerate innovationAdvanced Analytics Integrated insights to help HR make timely decisionsSelf-Service Interactive and intuitive user interface minimizes HR interventionMobile Workforce Access functionalities from virtually anywhere: home, office, or on the goIntegrated Solution Comprehensive solution for the entire ‘hire-to-retire’ lifecycle 36
  • Alternative Title Slide Name or Position Here 37
  • Evolution of content - creationSource: http://www.forbes.com/sites/matthewcarroll/2012/01/06/crippling-image-intelligence-problem-part-1-the-evolution-of-content-into-a-highly-visual-experience/2/
  • Evolution of content - consumptionSource: http://www.forbes.com/sites/matthewcarroll/2012/01/06/crippling-image-intelligence-problem-part-1-the-evolution-of-content-into-a-highly-visual-experience/2/
  • THANK YOU www.infosys.comDheeraj ChowdhuryPrincipal Consultant – Business PlatformsInfosys Australia & New Zealandm: 0412107479e: dheeraj_chowdhury@infosys.comtwitter: dheerajc .