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by: Internet Moguls

by: Internet Moguls

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    Case studies Case studies Presentation Transcript

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    • Case Study
    • hotel Ajanta
      • About the Client: Hotel Ajanta, one of the well-established budget hotels, is located in the downtown Central Delhi. The Hotel is approved by the Ministry of Tourism, Government of India. Safety, Honesty and Reliability make Hotel Ajanta the best choice for a comfortable and memorable vacation in India. The Hotel is conveniently located near the railway station, airport and the city centre, Connaught Place. Hotel Ajanta is one of the oldest Delhi hotels. The hotel opened its doors in 1972 and since then it has been fulfilling each and every need of its guests who come from all over the world. The hotel is praised by the guest for it supportive staff and quality services.
      • Clients Requirement:
      • Hotel Ajanta wanted to drive internet reservations by enhancing the online booking experience of guests through their website as well as their Facebook page/twitter accounts.
      • Required to drive substantial traffic to their official website through all online channels.
      • Social Media Optimization & Online Reputation Management
      Introduction: Hotel Ajanta
    • What we did for hotel Ajanta:
      • Developed 2 websites with booking engine
      • Created a Blog
      • We did a successful PPC Ad Campaign + SEO + SMM
      • Chose multiple domain names & launched websites
      • Published videos & testimonials for the hotel
      What we did for hotel Ajanta:
    • Web Layout for Hotel Ajanta with booking engine, Video testimonials & other essential tools
    • Launched websites with two different domain names
    • Search Engine Optimization:
    • Our SEO Success
      • Every search with the following keywords landed on the 1 st page of Google:
      • Budget Hotel in Delhi
      • Cheap Hotels in Delhi
      • Hotel in Delhi near Railway Station
      • Budget Hotel near Delhi Airport
      • Accommodation in Delhi
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    • PPC Ad Campaign
    • Video Marketing for Hotel Ajanta
    • SMM for Hotel Ajanta on Facebook
    • Updates of Hotel Ajanta on its Blog
    • An efficient website with DOUBLE TRAFFIC within a small time period No. of visitors in 2009: 132,678* No. of visitors in 2011: 206,988* Google Analytics Reports show that Hotel Ajanta’s website received almost double visitors traffic in a year *Source: Google Analytics
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    • Case Study
    • Look n Book.com
      •   is a wholly owned subsidiary of Spring Travels (P) Ltd.
      • Spring Travels Pvt. Ltd. is recognized and approved as a travel agent and tour operator by the International Air Transport Association (IATA) and the Department of Tourism, Government of India.
      • Spring Travels is one of India’s largest outbound operators for South-East Asia. It also organizes customized vacations and package tours to worldwide Destinations. Spring Travels include implant operations, travel insurance, foreign exchange, Conferences and incentive tours for multinationals and leading companies in India. Spring Travels has a widely distributed network of over 2500 travel agents and tour operators worldwide and service over 100,000 travelers annually. Spring Travels’ strong resources deliver the best in the industry.
      Introduction: Look N Book
      • Competitors were on top of the general query on Google.
      • Had only few web pages whereas the competitors had more than 1 lakh pages in Google cache.
      • Description on the website was not at all attractive for the visitors.
      • There were many broken links on their website
      • The website had less relevant images
      • They didn’t had an account on Google Webmaster Tool
      • The keywords selected were not relevant to the Product or Service
      Challenges
    • What we did for Look N Book:
    • Solution
      • Search Engine Marketing
      • Search Engine Optimization
      • Social Media Optimization
      • PPC Ad Campaigns
      • Blog Creation
      • Meta Creation for the website
    • Search Engine Optimization
    • Social Marketing Optimization 4,178 Likes
    • Social Marketing Optimization 258 Followers
    • Blogs Creation
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    • Case Study
    • Night Club – “Kitty Su” by “The Lalit”
      • About the Client: The nightclub celebrates the spirit of the youth of India while still remaining firmly grounded in its rich cultural heritage. Among many firsts in the country, it introduces the concept of the ‘A’ List area called ‘The List’, ‘The Salon’- a mini nightclub within a nightclub & the Champagne Lounge referred to as ‘The Dressing Room’.
      • Clients Requirement:
      • Pre launch of the night club – “Kitty SU”
      • To target the audience from age group 18 - 55
      • To attract targeted customers and to create a curiosity about the new night club in the city.
      Introduction: “Kitty SU”
    • Solutions
      • Pre launch divided into three phases a.) Unleash b.) Uncover c.) Unlock
      • PPC Campaigns on the Google partnered sites
      • For the target audience different sites like rediff and Yahoo were also targeted for the PPC campaign
      • Facebook ads to make a stronger impact on the youth
    • Target Audience
    • Unleash
    • Google Partner Sites
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    • Rediff Ad
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    • Yahoo Ads
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    • Uncover
    • Google Partner Sites
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    • Buzz in Town
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    • Unlock
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    • Facebook
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    • Desi Martini
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    • Display Reports for The LalitHotels.com (1st August to 10th August) Yahoo         Sites/Pages Ad Unit Impressions Clicks         Yahoo Sites 300x250 728x90 1,050,142 1570         Google         Google Sites 300x250 728x90 2,601,000 1,595         Buzz in Town         Regular Ad 300x250 728x90 95,000 110         Desi Martini         Regular Ad 300x250 728x90 185,000 203         Rediff         Impact Cluster 300x250 2,300,000 2,751         Facebook         GEO Target - Delhi and NCR   2,500,000 2,624 Age Group - 18 to 55 Years      
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    • Case Study
    • The Park Hotels
      • About the Client: The Park Group of Hotels is pioneer in the concept of luxury boutique hotels in India. Over the 40 years since it was first established, the group has grown in popularity and prestige, achieving global standards of product quality and service excellence.
      • Clients Requirement:
      • Park Hotels wanted to drive internet reservations by enhancing the online booking experience of guests through their website as well as their Facebook page/twitter accounts.
      • Required to drive substantial traffic to their official website through all online channels.
      • Social Media Optimization & Online Reputation Management
      Introduction: The Park Hotels
    • What we did for The Park Hotels:
    • Search Engine Optimization:
      • An SEO Audit was conducted to identify target market keywords, opportunities for code level optimization, crawling and indexing issues as well as content that would meet the needs of guests searching for accommodation options in different locations where the hotel’s chains are located. A keyword glossary of popular and relevant terms was reconciled with the available content on the website and recommendations were made to update pages, tags and links where necessary.
      • Internet Moguls' Search Engine Optimization team was able to increase the Search Engine exposure, rankings and traffic for the whole portfolio of Park Hotels despite not being involved in the initial website building.
      • Within the first three months of implementing the SEO, total traffic to the site increased substantially, while page views increased by over 30% and continues to climb.
      • Every search with the following keywords landed on the 1 st page of Google:
      • Budget Hotel in Delhi
      • Cheap Hotels in Delhi
      • Hotel in Delhi near Railway Station
      • Budget Hotel near Delhi Airport
      • Accommodation in Delhi
      Our SEO Success
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    • Social Media Optimization: Hotel wanted us to increase traffic, generate buzz and create brand awareness in the social media world and the blogosphere. They wanted that every aspect of the promotion should match with the brand image. With effective optimization on social media platforms, the hotel received an overwhelming response of people on platforms like Facebook and Twitter. Other achievements include 400+ fans in the initial months, thousands of mentions around the web, and hundreds of comments.
    • Twitter Page of The Park Hotels Group
    • Facebook Page of The Park Hotels Group
    • Social Media Activities Humour Contest Poll Event
    • Online Reputation Management: Apparently, the hotel saw a drop in the online reputation due to the increasing amount of negative comments from guests. The goal was to decrease the company’s 58 percent negative commentary ratio by 20 points. We worked by monitoring, analyzing, and reacting to the online reviews and feedback for the Park Hotels and engaging in activities to generate favorable reviews and content.
    • We Wrote Management Responses in Trip Advisor on behalf of The Park Hotels Listed all Park Hotels in all Major Review Sites and then posted good reviews.
    • PPC Ad Campaign: We ran a successful PPC ad campaign for The Park Hotels
    • PPC Ad – The Park, Delhi
    • PPC Ad – The Park, Banglore
    • PPC Ad – The Park, Kolkata
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