Features Of An Advertisement Power Point

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This powerpoint outlines the features of the advertisement genre

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  • perfect to start students' thinking. Critical thinking about ads they are fed everyday
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Features Of An Advertisement Power Point

  1. 1. Year 6/7 Magenta Focus on Advertisements
  2. 2. Advertisements are a form of persuasive writing <ul><li>“ Their purpose is to persuade through a process of explaining a proposition, to persuade readers to accept a point of view or to adopt a certain behaviour” </li></ul><ul><li>(Wing Jan, 2001, p. 1) </li></ul>
  3. 3. <ul><li>The target audience </li></ul><ul><li>The purpose of the advertisement </li></ul><ul><li>The subject of the advertisement </li></ul><ul><li>(Wing Jan, 2001, p. 90) </li></ul>Advertisements have many different language features depending on:
  4. 4. How do advertisements persuade? <ul><li>They do this by aiming at a particular type of customer </li></ul><ul><li>They use carefully chosen, positive language </li></ul><ul><li>They appeal to some aspect of the reader’s personality </li></ul>
  5. 5. They try to make the reader believe that their product will make them: <ul><li>Happier </li></ul><ul><li>Healthier </li></ul>Slimmer More beautiful More intelligent More fashio n able Successful More comfortable The envy of all their friends ! Less stressed
  6. 6. They use carefully chosen language to appeal to their target audience Special Offer The Best Number One Exclusive Free ! Bargain Guaranteed Result Look No Further Cheaper The Total Exper i ence Cool Smart Latest Fashion Fun Genuine
  7. 7. They promise: <ul><li>to cure all your ailments; </li></ul><ul><li>To solve all your problems; </li></ul><ul><li>To change your life for the better. </li></ul>They make you feel that you can’t live without it
  8. 8. How do they attract your attention and stick in your memory? <ul><li>They can use humour to get you in a good mood </li></ul><ul><li>They ask questions to hook you in </li></ul><ul><li>They appeal to your senses </li></ul><ul><li>They use alliteration, rhyme or a play on words to create a memorable slogan </li></ul><ul><li>They persuade you to imagine yourself using their product </li></ul><ul><li>They make you feel special </li></ul>
  9. 9. Advertisements <ul><li>They contain a mix of facts and persuasive comment </li></ul><ul><li>They focus on the positive and ignore the negative </li></ul><ul><li>They use exaggerated language, full of adjectives and adverbs to paint an appealing picture (e.g. the biggest sale ever) </li></ul><ul><li>They start sentences with the imperative </li></ul><ul><li>They ask rhetorical questions (e.g. do you have tired, dull hair?) </li></ul><ul><li>They use memorable images and slogans (e.g. smooth, sleek, shiny hair is yours with super care) </li></ul><ul><li>Their sole purpose is to convince the reader to buy their product </li></ul><ul><li>(Wing Jan, 2001, p. 91) </li></ul>
  10. 10. Advertisements <ul><li>They repea t words or phrases to ensure the message will be remembered </li></ul><ul><li>They offer bonuses, promises of bargains, of getting something for nothing </li></ul><ul><li>Use stereotypes (e.g. use of young attractive people to promote a gym) </li></ul><ul><li>They use quotes or authority from famous people </li></ul><ul><li>Call for action, the expression of urgency to act on the advice (e.g. buy now before stocks run out) </li></ul><ul><li>Appeal to be part of the in group (e.g. Everyone’s wearing them) </li></ul><ul><li>(Wing Jan, 2001, p. 91) </li></ul>
  11. 11. Check out the following Advertisement… <ul><li>See if you can identify some of the advertisement features </li></ul>
  12. 12. The Amazing Alien Phone!!! Old phone getting you down? Never works when you need it most? Well look no further, the Amazing Alien phone is here! It’s funky, it’s sleek, it’s cool! Your will be envied by your friends! <ul><li>Features: </li></ul><ul><li>Cool ring tones </li></ul><ul><li>Plenty of fantastic games </li></ul><ul><li>Easy to use speed buttons </li></ul>Do not delay, buy one today! Only $399.99
  13. 13. References <ul><li>Wing Jan, L. Write Ways- Modelling Writing Forms. South Melbourne, VIC, Australia: Oxford University Press. </li></ul>

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