GeoActive Microsite Network - Social Media in Action

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    GeoActive Microsite Network - Social Media in Action - Presentation Transcript

    1. Targeted Content Marketing
      • Why should you experiment?
        • It’s a win-win scenario. Your prospects are bombarded by irrelevant mass-marketing messages, and you need a contextually relevant way to approach them
      • What is Content Marketing?
        • It’s a proven method to attract your target stakeholders. It's the applied science of discovering what people need and want to know, and the art of delivering it to them in a compelling and engaging way
      • What is a Microsite?
        • As a tool in digital marketing, it’s a small Web site dedicated to a topic. It features focused editorial, imagery and stories that inform or guide visitors
      • What’s the Advertiser Benefit?
        • Each microsite is created and managed by a passionate subject matter practitioner. Content is fully search engine optimized. Plus, your targeted product message will resonate with qualified participants
      • GeoActive Microsite Network…
        • where each site is a starting point, to enable the discovery of resources for a common cause
    2. GeoActive Microsite Network Topics: Technology, Media, Telecom, Internet, Software, Networking, Web 2.0 Tools www.GeoActiveGroup.com

    + David H DeansDavid H Deans, 2 months ago

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    How to apply Targeted Content Marketing to promote more

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