Air5 proposal

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Air5 is a mobile audience media company, leveraging Wi-Fi to deliver ads to elusive and affluent audiences with outstanding measurable results. We reach audiences in the context of their daily lives, driving deeper engagement than traditional media with the keen expertise of ad industry veterans, who understand your targeting needs and how to deliver.

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Air5 proposal

  1. 1. www.air5.in Introduc)on The  survey  of  wireless  carriers  revealed  that  over  285  million  Indians  are  mobile   subscribers,  about  68  percent  of  the  total  popula7on.  Thats  up  15  million  over  the  same  Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India 7me  last  year,  and  growth  has  slowed  somewhat  due  to  market  satura7on.  Those  285   million  callers  used  1.12  trillion  minutes  of  talk  )me  in  the  last  half  of  2009,  up  3.4   percent  of  the  same  period  in  2008.  That  breaks  down  to  an  average  of  6.1  billion   minutes  used  per  day,  or  about  21  minutes  per  person  per  day. Wireless  service  revenues  totaled  $77  billion  for  the  last  half  of  the  year,  up  slightly  from   last  year.  But  the  real  growth  is  coming  from  wireless  data  services—mobile  Web  and   other  non-­‐  voice  services.  In  the  laBer  half  of  last  year,  revenue  for  wireless  data  service   totaled  over  $22  billion,  nearly  a  third  of  overall  wireless  services  revenue  and  up  26   percent  year-­‐  over-­‐year. The  survey  revealed  that  257  million  "data-­‐capable"  devices  are  ac7ve  on  Indan  carriers   networks.  However,  roughly  50  million  of  those  are  smartphones  capable  of  more   advanced  wireless  services  than  S MS,  M MS,  and  WAP  browsing.  Another  12  million  are   3G-­‐enabled  laptops. Those  devices  are  responsible  for  the  majority  of  data  service  revenues. "With  wireless  connec7ons  now  equal  to  more  than  60  percent  of  the  Indian  popula7on,   mobile  broadband  is  pivotal  to  ensuring  all  Indians  are  digitally  literate.  Mobile  broadband   will  increasingly  play  a  vital  role  in  people’s  lives.  The  name  of  the  game  is  Wi-­‐Fi  —   Wireless  Fidelity,  as  in  Hi-­‐Fidelity  —  what  the  technical-­‐  minded  refer  to  as  802.11,  the   standard  that  the  world  has  embraced  to  access  the  Internet  without  wires.  And  ever  since   the  Indian  Government  opened  up  part  of  the  radio  spectrum  for  unlicensed  exploita7on   late  last  year,  Wireless  Local  Area  Networks  or  W LANs  are  springing  up  in  most  of  the   Indian  metros. Star)ng  prices  in  India  are  around  Rs  1.5  lakhs.  But  7ll  public  Wi-­‐Fi  networks  proliferate,   there  may  not  be  too  many  opportuni7es  for  the  Indian  mobile  P C  users  to  `unwire.   Unfortunately,  the  early  hotspots  here  have  been  created  by  players  —  mostly  in  the   hospitality  business  —  who  seemingly  want  to  turn  it  into  an  addi7onal  revenue  stream   even  before  the  novelty  and  convenience  of  the  technology  has  had  7me  to  register  with   the  public.  In  all  instances  outside  closed  corporate  corridors,  Indian  Wi-­‐Fi  hotspots  are   available  only  for  those  who  are  willing  to  pay  for  it.  In  contrast,  the  technology  grew   sharply  in  the  U.S.  because  many  players  —  like  the  Starbucks  coffee  chain  and  some   leading  pizza  joints  —  ini7ally  offered  it  as  a  free  addi7onal  perk  to  rope  in  customers  for   their  main  business.  Meanwhile,  a  growing  tribe  of  Indian  I T  players  is  filling  the  breach   with  a  host  of  products  and  services  to  kick  start  the  wireless  hotspot  business.
  2. 2. www.air5.in "It  is  possible,  though,  that  free  WiFi  service  could  be  leveraged  as  a  compe77ve   advantage  by  hotels  and  retail  establishments  as  a  way  to  generate  more  revenues  from   the  core  businesses.  But  there  is  liBle  doubt  that  the  cost  of  WiFi  hardware  is  falling  and  Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India installa7on  is  simple  at  many  loca7ons.   A"er  all,  how  many  people  have  installed  their  own  cellular  networks  at  home? For  many  small  businesses,  the  cost  of  WiFi  hardware  will  not  be  a  considera)on."  -­‐  Alan   Reiter  president  of  Wireless  Internet  &  Mobile  Compu7ng,  a  Chevy  Chase,  Md.  consul7ng   firm.  Alan  has  been  analyzing  wireless  for  24  years  and  the  quote  is  from  Reiters  Wireless   Data  Web  Log  -­‐  January  2003 "Meanwhile,  those  who  run  paid  hotspots  say  that  people  will  pay  for  their  services   because  of  the  "quality".  Of  course,  it  wont  take  people  very  long  to  figure  out  the  quality   is  about  the  same  in  most  places.  I  s7ll  think  that  the  establishments  (restaurants,  coffee   shops,  bookstores,  whatever)  that  offer  for  fee  hotspots  are  missing  the  point. Offering  free  WiFi  is  likely  to  bring  in  more  customers  who  will  buy  whatever  products   theyre  actually  selling.  They  should  focus  on  what  their  business  is,  and  not  worry  about   becoming  an  I SP.  The  free  WiFi  acts  as  a  promo)onal  item.  Paid-­‐  for  WiFi  becomes   another  product  on  their  menu  -­‐  which  takes  them  out  of  their  area  of  exper)se."  Mike   Masnick  -­‐  Tech  Dirt  Wireless  News  -­‐  February  2003 "If  you  own  a  small  coffee  shop,  you  might  be  beVer  off  giving  away  the  Wi-­‐Fi  service  in   the  hopes  of  selling  more  drinks  and  snacks."  -­‐  Lee  Barken,  Mobile  Business  Advisor   Magazine  -­‐  October  2002   "WLAN  hotspots  should  be  considered  as  marke)ng  tools  rather  than  profit  centers"  -­‐   Tammy  Parker,  analyst  for  the  A RC  Group  of  London,  England  and  author  of  their  recent   report  on  "hotspots"  -­‐  July  2002. S)ck  to  the  core  competence  of  your  business  and  offer  free  Wi-­‐Fi  access  as  an  amenity   that  acts  as  a  promo)onal  tool  that  will  help  bring  in  more  customers  and  please  the   ones  you  already  have.
  3. 3. www.air5.inPlot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India Introduc)ng   Air5 Air5  is  a  mobile  audience  media  and  crowd-­‐sourcing  service   Our  unique  channel  of  high-­‐traffic  public  Wi-­‐Fi  loca)ons,  reach  an  affluent,  elusive  and   recep)ve  mobile  audience.   Your  campaigns  will  get  the  highest  recep7vity  and  responses  because  we  engage   consumers  in  the  best  places  to  have  their  full  aBen7on  —  when  they’re  in  the  cap7ve   environments  of  public  Wi-­‐Fi  networks.   Use  Air5  unique  technology  to  reach  business  travelers,  affluent  families  and   trendseVers—  consumers  who  are  constantly  on  the  go. Air5  delivers  Mobile  Audience  Mobile  users  interact  with  your  brand  no  maBer  where   they  are  when  they  connect  to  the  Internet  using  Air5  Services. Measurable  Results: Every  impression  and  interac7on  is  measured  and  reported,  ensuring  your  campaign’s   ongoing  success.   Interac)ve  Placements  Ads   An  Ad  appear  in  clean,  uncluBered  pages  or  as  a  fully  immersive  experience,  maximizing   engagement  and  share  of  voice  Contextual  Environment. Ads  are  relevant  to  the  venue,  demographics  and  unique  needs  of  the  wireless  device   user. Cafes,  Hotels,  Commercial  Centers,  Restaurants,  Airports,  Auditoriums,  Hookah  Parlours,   Lounges  or  any  of  the  Food  Chains  who  wish  to  provide  Wi-­‐Fi  to  their  customers  can   contact  Air5  and  we  will  set  it  up  for  you  A BSOLUTELY  F REE!!
  4. 4. www.air5.in How  Air5  works?  Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India Why  are  we  giving  it  for  free?   How  is  it  beneficial  to  you  as  a  hotel,  cafe  et.  el? Air5  will  setup  Wi-­‐Fi  Network  at  your  business  place  for  free  and  the  setup  includes  just  a   wireless  router  and  the  internet  connec7on  from  an  I SP.  With  this  setup,  all  your   customers  will  be  able  to  use  the  wireless  Internet  on  their  Wi-­‐Fi  enabled  devices  that  is:   Laptops,  Mobile  phones,  P SPs,  iPods,  smartphones  etc. At  a  )me  “n”  number  of  users  can  use  the  internet  at  your  premise.  This  is  one  of  the   major  benefits  we  provide  at  Air5.  If  we  setup  Air5  at  your  business  place  we  give  you  an   opportunity  to  air  your  product  ads  over  the  Wi-­‐Fi  directly  onto  your  customers  wireless   enabled  devices. Say  for  example,  if  Air5  is  deployed  at  your  cafe:  What  Air5  can  do  is,  it  can  air   adver7sement  of  your  products  or  merchandise,  if  any,  on  to  your  customers  device  before   they  start  using  the  Wi-­‐Fi  connec7on  and  we  can  also  air  the  special  offers  running  in  the   cafe  or  todays  special  on  the  menu  or  anything  what  you  would  like  your  customer  to   know  about  you. Over  and  above  this,  we  are  also  making  your  business  place  Wi-­‐Fi  enabled  for  F REE,  this   acts  a  great  advantage  to  your  business. First  of  all,  if  your  business  place  is  Wi-­‐Fi  enabled  it  gives  an  edge  to  your  business  image,   because  the  kind  of  customers  you  will  aBract  are  people  who  are  businessmen,  students   for  their  project  work;  will  flow  in  if  they  get  free  internet  to  use,  Also  as  they  get  an   ambience  to  work,  more  the  7me  people  spent  at  your  workplace,  more  the  business  you   get.
  5. 5. www.air5.inPlot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India How? It  works  this  way:  Take  a  scenario,  a  businessmen/student  with  their  laptop,  mobile  device,   ipod,  iphone  etc  or  with  any  Wi-­‐Fi  enabled  device  visits  your  business  place  which  is  not   Wi-­‐Fi  enabled,  say  its  a  restaurant  or  a  cafe,  he/she  will  order  something  from  your  menu   may  be  a  coffee  or  something  to  eat,  will  have  it,  pay  the  bill  and  leave. But,  if  your  restaurant  or  cafe  is  Wi-­‐Fi  enabled  the  scenario  completely  changes  they  will   start  using  their  laptop/Smartphones. Firstly,  becuase  they  know  this  is  a  Wi-­‐Fi  enabled  place  and  at  the  same  7me,  will  also   order  something  and  definitely  once  a  person  gets  internet  to  use  for  free  and  he/she  is   able  to  do  their  work  silng  at  your  business  place,  sipping  a  cup  of  coffee,  they  definitely   will  spend  more  7me  than  usual  and  spending  more  7me  means  more  orders  for  you  and   more  orders  results  in  more  business,  increasing  your  revenue,  effortlessly.   Plus,  Wi-­‐Fi  enabled  places  aBract  more  and  more  business  class  people  as  they  are  always   on  the  go  and  they  need  such  mee7ng  points  where  they  can  conduct  business  mee7ngs   with  a  fully  internet  enabled  point.   Air5  will,  basically,  air  adver7sements  of  various  brands  directly  onto  the  screens  of  the   customers  who  use  the  Wi-­‐Fi  at  your  business  Venue,  making  them  view  the   adver7sement  aner  they  connect  to  the  Wi-­‐Fi  and  start  using  the  internet.
  6. 6. www.air5.in What  are  the  Advantages  Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India i)  The  customer  will  be  made  aware  of  the  brand  by  the  adver7sement  displayed  on  the   screen. ii)  The  customer  will  have  to  compulsorily  view  the  adver7sement  as  without  watching  the   ad  he/she  wont  be  able  to  use  the  Wi-­‐Fi  connec7on  to  connect  to  the  internet. iii)  We  have  a  simple  and  effec7ve  way  of  making  it  sure  that  the  customer  views  the  ad,   he/she  has  to  fill  a  form  on  the  page  which  is  displayed  aner  the  adver7sement  which  will   give  them  a  chance  to  win  exci7ng  gins  from  Air5,  Plus  it  generates  a  customer  base   automa7cally. iv)  Now  if  a  person  is  gelng  internet  for  F REE  and  plus  he  is  being  entertained  by  the  ads   and  to  top  it  up,  we  are  giving  him  a  chance  to  win  exci7ng  prices.  Why  wont  anyone   respond  to  such  an  opportunity. v)  In  turn,  the  Wi-­‐Fi  will  help  you  to  have  people  stay  at  your  business  place  for  more   amount  of  7me  than  usual  and  it  wil  give  you  more  business  as  we  explained  earlier.
  7. 7. www.air5.in How  is  it  beneficial  to  you  as  a  Company?  Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India Air5  will  act  as  a  great  marke7ng  tool  for  the  companies. How  is  that?  You  will  wonder Well,  Here  is  How:   Air5  is  partnering  with  various  other  brands  and  we  plan  to  make  almost  all  the  cafes,   hotels,  restaurants,  commercial  centers  Wi-­‐Fi  enabled  in  Mumbai  and  once  we  are  done   with  that  we  plan  to  do  the  same  all  over  India. You  as  a  company  produces  products,  say  A-­‐class  products  and  once  you  are  ready  with   your  amazing  product  you  got  to  find  marke7ng  people  who  charge  you  a  bomb  and  once   they  market  your  product  you  may  also  opt  for  airing  the  adver7sement  on  television  for   which  again  you  goBa  pay  lacs  for  1-­‐  1  1⁄2  minute  or  even  more,  for  airing  that  too  for  a   limited  period  of  7me  in  a  day.   Here  is  where  Air5  gives  you  an  edge  over  all  the  factors  which  you  may  consider  for  the   success  of  your  product,  we  will  air  your  adver7sement  on  our  Wi-­‐Fi  connec7ons  at   various  hotels,  restaurants,  malls,  cafes,  airports,  lounges,  commercial  centers  etc.  And   make  sure  that  the  customers  watch  your  adver7sement  before  they  can  use  our  Wi-­‐Fi   conec7on  for  the  internet  and  your  adver7sements  will  be  aired  atleast  10,000  7mes   (depending  on  the  package  (Air-­‐weight)  you  take)  and  more  in  a  month  all  over  Mumbai  in   each  and  every  workplace  we  make  Wi-­‐Fi  enabled.   Air5  can  also  provide  links  on  your  adver7sement  direct  to  your  product  website,  plus  a   state-­‐of-­‐the-­‐art  tracking  system,  monitoring  various  aspects  and  give  you  access  to  smart   repor7ng.
  8. 8. www.air5.in How  does  Air5  gaurantee  that  the  customer  will  Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India watch  your  adver)sement? We  at  Air5  have  specialized  routers  which  we  will  fix  at  the  places  which  are  Wi-­‐Fi  enabled   by  us.  These  routers  will  display  your  adver7sement  as  soon  as  a  customer  tries  to  connect   to  the  internet  and  if  he/she  opts  out  from  viewing  the  adver7sement  then  they  wont  be   able  to  use  the  free  wireless  internet  on  their  Wi-­‐Fi  enabled  devices.   Only  aner  viewing  the  ad  and  answering  three  simple  ques7ons  about  your  product  by  just   selec7ng  the  answers  from  op7ons  provided  they  will  get  to  use  the  Internet  also  will   stand  a  chance  to  win  an  exci7ng  gin  from  Air5. All  the  cost  is  beared  by  Air5  and  the  biggest  gem  of  all,  is  we  will  submit  the  surveys  to   you  so  that  you  can  analyse  your  strategies  on  how  to  further  enhance  your  product  and   sales  of  the  same  and  what  are  the  customers  expecta7ons  from  your  product. We  shall  also  provide  you  will  all  the  customer  analy7cs  and  other  reports,  in-­‐order  for  you   to  see  how  and  analyse  your  further  marke7ng  strategy The  Adver7sements  will  be  in  two  forms:   Sta)c-­‐  Adver)sements  in  form  of  sta)c  images  supplied  by  you  as  a  company.   Dynamic-­‐  Adver)sements  like  the  ones  which  you  produce  to  be  aired  on  air  that  is  on   televisions  like  a  video  file.
  9. 9. www.air5.in All  this  will  be  on  high-­‐speed  internet  which  we  are  deploying  at  the  business  places  like   the  ones  stated  above.   Also  we  do  not  charge,  as  you  pay  to  the  T V  commecial  companies,  we  have  a  monthly   packages  which  we  call  Air-­‐Weights,  where  we  definitely  air  your  adver7sement  promised  Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India number  of  7mes  a  month  and  make  sure  each  and  every  customer  watches  it,  the   customer  will  willingly  watch  and  also  fillup  the  survey  for  you,  we  gaurantee  you  that  we   will  provide  you  business  from  quality  customers.   As  people  who  own  a  wireless  enabled  device  will  obviously  be  an  High-­‐class  customer   also  people  visi7ng  cafes,  hotels,  lounges,  airports,  for  business  purpose,  you  can  imagine   the  level  of  audience  we  are  making  your  product  reach  directly  and  onto  their  screens   and  into  their  minds.   Air5  is  actually  crea7ng  brand  awareness  for  your  invaluable  product  at  an  amazingly  low   rates  with  an  immacuble  quality  of  customers  for  you  with  a  lot  of  repor7ng  tools.   And  the  best  part  is  we  have  D NetZone  as  our  partners,  D NetZone  is  a  premier   informa7on  technology  provider  company,  offering  a  wide  array  of  sonware  development   solu7ons  and  services  to  businesses  all  over  India.  Our  vision  is  to  provide  world  class  end-­‐ to-­‐end  services  and  solu7ons  to  our  clients  in  Project  Management,  Applica7on   Development,  Internet  and  Web  Enabling  Services,  Network  Infrastructure  Development   and  Support,  I T  Infrastructure  Management,  Graphic  Designing  and  Corporate  Branding,   Knowledge  Process  Outsourcing  and  Consultancy,  Website  Design  Development  and   Management,  Customized  P C  Assembly  and  Services,  Surveillance  System  Deployment   and  Solu7ons  with  Remote  Support,  Video  and  Audio  Conferencing,  Customized  Sonware   Development,  Data  Migra7on  and  Recovery,  Data  Storage  and  Online  Backup. Check  out  the  website:  www.dnetzone.in
  10. 10. www.air5.inPlot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India Air5s  target  clients Any  company  who  wishes  to  leverage  the  latest  culng  edge  technology  to  market  their   product  and  air  their  adver7sements  via  a  Wi-­‐Fi  connec7on  directly  onto  the  screens  of   poten7al  customers  at  places  like  cafes,  hotels,  restaurants,  airports,  lounges,  hookah   parlours,  commercial  centers,  shopping  malls,  auditoriums  etc.   I  want  Air5  at  my  Business  Loca)on,  What  do  I  do  next Contact  us: Air5 Plot  No  19,  Near  Vakola  Masjid,   Vakola,  Santacruz  East,  Mumbai  400055.  India Phone:  +91  9820699771 email:  info@air5.in www.air5.in

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