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Transcript

  • 1. A Project On Customer Acquisition At BY JAGAT DAVE (11) HARSHAD MAKWANA (23) IQBAL MANSURI (24)
  • 2. Objective :
    • Primary Objective : Acquiring customers for online trading at ShareKhan.
    • Secondary objective : Study online trading and Indian stock market.
  • 3. Methods Adopted For Customer Acquisition :
    • Cold Calling
    • Working On Leads
    • References
  • 4. Prospects :
    • People trading in stock market
    • New entrants
    • Unsatisfied customers of competitors
    • HNI (High Networth Individual)
  • 5. What we need to explain ?
    • About Sharekhan
    • Benefits of Investing in Stock Market
    • Product Specific
    • Research of Sharekhan
  • 6. About SSKI :
    • Founded 1922 - India’s oldest brokerage House
    • Founding member of The Stock Exchange, Mumbai
    • It has mainly three business
    • institutional Broking
    • Investment B an king
    • Retail Broking
  • 7. About Sharekhan:
    • Retail Broking arm of SSKI
    • Services offered
    • Equity Trading
    • Derivative Trading
    • Commodity Trading
    • Depository Services
    • Customised Research
  • 8. About Sharekhan: COVERAGE Largest chain of 280 share Shops Covers 123 cities 17 states across India
  • 9. Achievements :
    • Winner of CNBC - Awaaz consumer award for ‘Most preferred stock broking house’ in 2005
    • Winner of Chip magazine’s ‘Best Financial Website Award’ in 2001
  • 10. Benefits Of Investing In Stock Market :
    • Average Bank FD return 5-6%
    • Average Post Office return 7-9%
    • Average Mutual Fund return 20-30%
  • 11. Product Specific :
    • Online/Offline trading account
    • 3-in-1 concept, which integrates
      • Trading Account
      • Demat Account
      • Linking with the Savings account
    • Exposure : 4 times of Deposit
  • 12. Product Classification :
    • Mainly 2 types Product Offers :
    • 1. CLASSIC ACCOUNT
      • For Retail Investors
      • Trade through websites
      • JAVA BASED APPLET Terminal
      • For Cash and derivatives market
      • Lifetime Registration Fees – Rs. 750/-
      • Demat Account Charges – 300/- p.a.
  • 13.  
  • 14. Product Classification :
      • 2. SPEED TRADE ACCOUNT
      • For, HNI customers
      • Single Screen Trading Terminal
      • Internet based application
      • Live Tic by Tic Technical charts
      • Advice available on terminal itself
      • Lifetime Registration Fees – Rs. 1000/-
      • Minimum Brokerage Requirement - Rs.1000/- p.m.
  • 15. Features :
    • NSE terminal
    • Bank Affiliation
    • Instant Credit And Transfer
    • After Hour Orders
    • Timely Advice
      • On the website
      • Via email
      • Print magazine
      • SMSTic By Tic Price Fluctuations
    • Dial-n-trade
      • IT-enabled Call Centre
    • No Incoming & Outgoing Demat Charges
  • 16. Brokerage Structure : 0.02% 0.10% Sell 0.10% 0.50% Sell Buy Buy 0.10% 0.10% Derivatives 0.50% 0.10% Cash Next day sq off Same day sq off
  • 17. Research of Sharekhan :
    • categories companies into six clusters to help you identify the stocks that fit your time horizons and return objectives the best.
    • Evergreen
    • Applegreen
    • Emerging Star
    • Ugly Duckling
    • Vulture’s Pick
    • Cannonball
  • 18. What We Achieved :
    • Target : 30 customers
    • Met 300 Prospects
    • Acquired 24 customers
    • From Cold calling – 8
    • From Leads – 10
    • From References - 6
  • 19. What We Learned :
    • Basics of Stock market
    • Stock market working
    • Online Trading Mechanism
    • Selling Skills
    • Providing After Sales Service
  • 20. Recommendations:
    • Maintain Customer Relationship
    • Enlarge Customer convenience
    • Provide Online Pledging
    • Simplify the acc ount opening procedure
    • Provide Online demonstration
  • 21.
    • Thank You