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Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
Original sherkhan1011111
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Original sherkhan1011111

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  • 1. A Project On Customer Acquisition At BY JAGAT DAVE (11) HARSHAD MAKWANA (23) IQBAL MANSURI (24)
  • 2. Objective :
    • Primary Objective : Acquiring customers for online trading at ShareKhan.
    • Secondary objective : Study online trading and Indian stock market.
  • 3. Methods Adopted For Customer Acquisition :
    • Cold Calling
    • Working On Leads
    • References
  • 4. Prospects :
    • People trading in stock market
    • New entrants
    • Unsatisfied customers of competitors
    • HNI (High Networth Individual)
  • 5. What we need to explain ?
    • About Sharekhan
    • Benefits of Investing in Stock Market
    • Product Specific
    • Research of Sharekhan
  • 6. About SSKI :
    • Founded 1922 - India’s oldest brokerage House
    • Founding member of The Stock Exchange, Mumbai
    • It has mainly three business
    • institutional Broking
    • Investment B an king
    • Retail Broking
  • 7. About Sharekhan:
    • Retail Broking arm of SSKI
    • Services offered
    • Equity Trading
    • Derivative Trading
    • Commodity Trading
    • Depository Services
    • Customised Research
  • 8. About Sharekhan: COVERAGE Largest chain of 280 share Shops Covers 123 cities 17 states across India
  • 9. Achievements :
    • Winner of CNBC - Awaaz consumer award for ‘Most preferred stock broking house’ in 2005
    • Winner of Chip magazine’s ‘Best Financial Website Award’ in 2001
  • 10. Benefits Of Investing In Stock Market :
    • Average Bank FD return 5-6%
    • Average Post Office return 7-9%
    • Average Mutual Fund return 20-30%
  • 11. Product Specific :
    • Online/Offline trading account
    • 3-in-1 concept, which integrates
      • Trading Account
      • Demat Account
      • Linking with the Savings account
    • Exposure : 4 times of Deposit
  • 12. Product Classification :
    • Mainly 2 types Product Offers :
    • 1. CLASSIC ACCOUNT
      • For Retail Investors
      • Trade through websites
      • JAVA BASED APPLET Terminal
      • For Cash and derivatives market
      • Lifetime Registration Fees – Rs. 750/-
      • Demat Account Charges – 300/- p.a.
  • 13.  
  • 14. Product Classification :
      • 2. SPEED TRADE ACCOUNT
      • For, HNI customers
      • Single Screen Trading Terminal
      • Internet based application
      • Live Tic by Tic Technical charts
      • Advice available on terminal itself
      • Lifetime Registration Fees – Rs. 1000/-
      • Minimum Brokerage Requirement - Rs.1000/- p.m.
  • 15. Features :
    • NSE terminal
    • Bank Affiliation
    • Instant Credit And Transfer
    • After Hour Orders
    • Timely Advice
      • On the website
      • Via email
      • Print magazine
      • SMSTic By Tic Price Fluctuations
    • Dial-n-trade
      • IT-enabled Call Centre
    • No Incoming & Outgoing Demat Charges
  • 16. Brokerage Structure : 0.02% 0.10% Sell 0.10% 0.50% Sell Buy Buy 0.10% 0.10% Derivatives 0.50% 0.10% Cash Next day sq off Same day sq off
  • 17. Research of Sharekhan :
    • categories companies into six clusters to help you identify the stocks that fit your time horizons and return objectives the best.
    • Evergreen
    • Applegreen
    • Emerging Star
    • Ugly Duckling
    • Vulture’s Pick
    • Cannonball
  • 18. What We Achieved :
    • Target : 30 customers
    • Met 300 Prospects
    • Acquired 24 customers
    • From Cold calling – 8
    • From Leads – 10
    • From References - 6
  • 19. What We Learned :
    • Basics of Stock market
    • Stock market working
    • Online Trading Mechanism
    • Selling Skills
    • Providing After Sales Service
  • 20. Recommendations:
    • Maintain Customer Relationship
    • Enlarge Customer convenience
    • Provide Online Pledging
    • Simplify the acc ount opening procedure
    • Provide Online demonstration
  • 21.
    • Thank You

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