Presented by<br />Dhaval Desai (33)                                                  Ashok Jain (26)<br />DipenKataria(38 ...
United Breweries Group( UB group) <br />UB Group was founded by scotsman, thomasleishman, in 1857<br />It all began with 5...
AVIATION INDUSTRY <br /><ul><li>One of the fastest growing industries in the world.
Origin of Indian aviation industry can be traced back to the year 1912.
India has the private airlines as its key players
75% of the market share is owned by the private sector.</li></li></ul><li>KINGFISHER- BRAND  <br /><ul><li>Kingfisher stan...
Kingfisher, the bird is known for its keen instinct, and perfect aim.
It zeros on its target with unfaltering focus.
All its colors represents energy, youthfulness, enthusiasm, freedom with a touch of formality and discipline.</li></li></u...
About Kingfisher Airlinecont…<br /><ul><li>Total  connections to 70 cities including 7 international destinations flying o...
Over 45 million guests flown since inception
Current Fleet size of 67 aircraft (39 Airbus and 28 ATRs’). Market Share of 20.8%
Recognized as one of India’s Most Respected Companies in 2006 and 2007 – Business World
India’s only 5 star airline
India’s No. 1 airline in customer satisfaction and customer </li></li></ul><li>Services<br /><ul><li>Domestic
Kingfisher First
Kingfisher Class
Kingfisher Red
International
Kingfisher First
Kingfisher Class
Kingfisher Red
Kingfisher Lounge</li></li></ul><li>Market Share<br />NB: Jet Airways and JetLite combined share is26.2% Source: CAPA – Ce...
Finance<br />Key Initiatives to enhance performance<br /> -	New frequent flyer program launched with unique features like ...
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kingfisher Final ppts

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  • Key Initiatives planned to further enhance performance• Further Initiatives to generate higher revenues &amp; improve consumer connect − New frequent flyer program launched with unique features like non-air rewards, family club etc.− New Internet booking engine driving greater consumer traffic towards online bookings− Incremental passenger connections generated through launch of ‘One Stop Connect’ campaign
  • The Airbus A320 family is a family of short- to medium-range, narrow-body, commercial passenger jet airliners manufactured by Airbus Industrie.ATR (Aerei da Trasporto Regionale or Avions de Transport Régional)
  • kingfisher Final ppts

    1. 1. Presented by<br />Dhaval Desai (33) Ashok Jain (26)<br />DipenKataria(38 ) AkshayGavli(09)<br />Harshil Joshi(48) Arun Sharma (24)<br />
    2. 2.
    3. 3. United Breweries Group( UB group) <br />UB Group was founded by scotsman, thomasleishman, in 1857<br />It all began with 5 breweries in South India.<br />United Breweries, as these breweries were named in 1915 has come a very long way. <br />The company was bought by late Mr. VittalMallya in 1948<br />
    4. 4.
    5. 5. AVIATION INDUSTRY <br /><ul><li>One of the fastest growing industries in the world.
    6. 6. Origin of Indian aviation industry can be traced back to the year 1912.
    7. 7. India has the private airlines as its key players
    8. 8. 75% of the market share is owned by the private sector.</li></li></ul><li>KINGFISHER- BRAND <br /><ul><li>Kingfisher stands for excitement, youth and camaraderie.
    9. 9. Kingfisher, the bird is known for its keen instinct, and perfect aim.
    10. 10. It zeros on its target with unfaltering focus.
    11. 11. All its colors represents energy, youthfulness, enthusiasm, freedom with a touch of formality and discipline.</li></li></ul><li>Kingfisher Airline<br />Kingfisher Airlines Limited is started its operations on May 9, 2005<br />A major Indian airline based in Mumbai. <br />Kingfisher Airlines is one of the only seven airlines awarded 5-star rating by Skytrax <br />In May 2009,Kingfisher Airlines carried more than 1 million passengers<br />
    12. 12. About Kingfisher Airlinecont…<br /><ul><li>Total connections to 70 cities including 7 international destinations flying over 350 flights a day.
    13. 13. Over 45 million guests flown since inception
    14. 14. Current Fleet size of 67 aircraft (39 Airbus and 28 ATRs’). Market Share of 20.8%
    15. 15. Recognized as one of India’s Most Respected Companies in 2006 and 2007 – Business World
    16. 16. India’s only 5 star airline
    17. 17. India’s No. 1 airline in customer satisfaction and customer </li></li></ul><li>Services<br /><ul><li>Domestic
    18. 18. Kingfisher First
    19. 19. Kingfisher Class
    20. 20. Kingfisher Red
    21. 21. International
    22. 22. Kingfisher First
    23. 23. Kingfisher Class
    24. 24. Kingfisher Red
    25. 25. Kingfisher Lounge</li></li></ul><li>Market Share<br />NB: Jet Airways and JetLite combined share is26.2% Source: CAPA – Centre for Aviation and Indian Ministry of Civil Aviation<br />
    26. 26. Finance<br />Key Initiatives to enhance performance<br /> - New frequent flyer program launched with unique features like non-air rewards, family club etc.<br />- Improved Internet booking engine<br />Stringent actions planned and undertaken to keep costs under control:-<br />- Reduced lease costs by >25% (over Q3 FY09): redelivery of non-operational aircrafts<br />- Reduce Engineering costs by 10-15% by induction of new key vendor<br /><ul><li>‘Fuel Monitoring System’ : reduction in fuel consumption
    27. 27. Controls on overheads E.g. Optimized office & warehouse spaces</li></li></ul><li>HR<br />“Non-poaching alliance” with Air Deccan.<br />“Flying models” – selection procedure through national level model contest.<br />Hand picked staff by Mr. Vijay Mallya<br />Bank on Buddy program<br />HR connect - Magazine<br />
    28. 28. Marketing Mix<br />
    29. 29. The 4 P’s<br /><ul><li>Product
    30. 30. Domestic and international air journeys
    31. 31. Airbus A 320, A 319-100 and ATC-72, ATR 72-500 and ATR 42-500
    32. 32. Merger with Deccan - ‘Kingfisher Red’
    33. 33. Kingfisher Elite </li></li></ul><li><ul><li>Price
    34. 34. Target - Higher income group
    35. 35. SEC A-1, A-2, B-1
    36. 36. Business Class</li></li></ul><li><ul><li>Place - Networking
    37. 37. Wide Network
    38. 38. Major focus – Metro Cities
    39. 39. Flight Bookings</li></ul>-Book in person<br />-Travel agents<br />-Online<br />-India`s first ‘flybuysms’ service<br />
    40. 40. Promotion<br /><ul><li>Personal selling :</li></ul>Travel Agencies<br />Offers<br />King Club <br />Front line staff <br />
    41. 41. Brand Ambassador<br />Hoardings<br />Personal feedback<br />
    42. 42. People<br /><ul><li>Special luxurious services :
    43. 43. In-flight entertainment
    44. 44. In-flight entertainment (IFE)-</li></ul> - systems on every seat <br /><ul><li>Kingfisher Elite
    45. 45. Custom-designed luxurious interiors
    46. 46. State-of-the-art technology features
    47. 47. Exclusive Check-in counters
    48. 48. Experienced and highly trained professional crew</li></li></ul><li><ul><li>Special Assistance
    49. 49. Guest with Disabilities and/or Reduced Mobility
    50. 50. Unaccompanied Minors
    51. 51. Expectant Mothers & Infants
    52. 52. Other Special Needs - Wheel Chair / Stretcher
    53. 53. Special Meals
    54. 54.  Baby / Infant Meal
    55. 55. Fruit Platter Meal
    56. 56. Diabetic Meal
    57. 57. Vegetarian Jain Meal
    58. 58. Low Calorie Meal
    59. 59. Low Cholesterol / Fat Meal
    60. 60. Low Salt / Sodium Meal</li></li></ul><li>Strategy overview<br /><ul><li>The company started addressing its customers as “GUEST” rather than passengers.
    61. 61. Appealing promotional line “Fly the good times” and it reflected in the experience the company offered to its passengers.
    62. 62. The company gave best services to its customers like providing world class interiors and in-flight entertainment systems.
    63. 63. The company came up with only one class airlines.
    64. 64. KFA has created a new category of Aviation hospitality </li></ul>thus making service and hospitality their main focus.<br />
    65. 65. SWOT Analysis<br /><ul><li>STRENGTHS
    66. 66. Strong brand value and reputation in the minds of customers.
    67. 67. Regional Connectivity
    68. 68. Efficient Staff
    69. 69. Capitalization
    70. 70. Visionor
    71. 71. Quality and Continuous innovation.
    72. 72. WEAKNESSES
    73. 73. Indian psychology
    74. 74. Infrastructure constriants
    75. 75. Facing a tough competition from competitors.</li></li></ul><li><ul><li>OPPORTUNITIES
    76. 76. Expected huge investment
    77. 77. The expanding tourism industry.
    78. 78. The non penetrated domestic market.
    79. 79. Untapped air cargo market.
    80. 80. THREATS
    81. 81. Competitors
    82. 82. Fuel price hike.
    83. 83. Economic slowdown.</li></li></ul><li>Porters five forces model<br />Threats fro new entrants<br />Bargaining power of customers<br />Bargaining power of suppliers<br />Threat from competitiors<br />Threats from substitutions<br />
    84. 84. RECOMMENDATIONS<br /><ul><li>Modifications
    85. 85. Increase in working standard
    86. 86. Customers centric
    87. 87. Consistency in technical services
    88. 88. Security
    89. 89. Personalized services
    90. 90. Get smart on fuel
    91. 91. The process of acquiring spice jet if complete would make kingfisher the largest player in the aviation industry</li></li></ul><li>THANK YOU…<br />

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