• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
kingfisher Final ppts

kingfisher Final ppts



this project will be more usefull for management students for REFERANCE...

this project will be more usefull for management students for REFERANCE...



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment
  • Key Initiatives planned to further enhance performance• Further Initiatives to generate higher revenues & improve consumer connect − New frequent flyer program launched with unique features like non-air rewards, family club etc.− New Internet booking engine driving greater consumer traffic towards online bookings− Incremental passenger connections generated through launch of ‘One Stop Connect’ campaign
  • The Airbus A320 family is a family of short- to medium-range, narrow-body, commercial passenger jet airliners manufactured by Airbus Industrie.ATR (Aerei da Trasporto Regionale or Avions de Transport Régional)

kingfisher Final ppts kingfisher Final ppts Presentation Transcript

  • Presented by
    Dhaval Desai (33) Ashok Jain (26)
    DipenKataria(38 ) AkshayGavli(09)
    Harshil Joshi(48) Arun Sharma (24)
  • United Breweries Group( UB group)
    UB Group was founded by scotsman, thomasleishman, in 1857
    It all began with 5 breweries in South India.
    United Breweries, as these breweries were named in 1915 has come a very long way.
    The company was bought by late Mr. VittalMallya in 1948
    • One of the fastest growing industries in the world.
    • Origin of Indian aviation industry can be traced back to the year 1912.
    • India has the private airlines as its key players
    • 75% of the market share is owned by the private sector.
    • Kingfisher stands for excitement, youth and camaraderie.
    • Kingfisher, the bird is known for its keen instinct, and perfect aim.
    • It zeros on its target with unfaltering focus.
    • All its colors represents energy, youthfulness, enthusiasm, freedom with a touch of formality and discipline.
  • Kingfisher Airline
    Kingfisher Airlines Limited is started its operations on May 9, 2005
    A major Indian airline based in Mumbai.
    Kingfisher Airlines is one of the only seven airlines awarded 5-star rating by Skytrax 
    In May 2009,Kingfisher Airlines carried more than 1 million passengers
  • About Kingfisher Airlinecont…
    • Total connections to 70 cities including 7 international destinations flying over 350 flights a day.
    • Over 45 million guests flown since inception
    • Current Fleet size of 67 aircraft (39 Airbus and 28 ATRs’). Market Share of 20.8%
    • Recognized as one of India’s Most Respected Companies in 2006 and 2007 – Business World
    • India’s only 5 star airline
    • India’s No. 1 airline in customer satisfaction and customer
  • Services
    • Domestic
    • Kingfisher First
    • Kingfisher Class
    • Kingfisher Red
    • International
    • Kingfisher First
    • Kingfisher Class
    • Kingfisher Red
    • Kingfisher Lounge
  • Market Share
    NB: Jet Airways and JetLite combined share is26.2% Source: CAPA – Centre for Aviation and Indian Ministry of Civil Aviation
  • Finance
    Key Initiatives to enhance performance
    - New frequent flyer program launched with unique features like non-air rewards, family club etc.
    - Improved Internet booking engine
    Stringent actions planned and undertaken to keep costs under control:-
    - Reduced lease costs by >25% (over Q3 FY09): redelivery of non-operational aircrafts
    - Reduce Engineering costs by 10-15% by induction of new key vendor
    • ‘Fuel Monitoring System’ : reduction in fuel consumption
    • Controls on overheads E.g. Optimized office & warehouse spaces
  • HR
    “Non-poaching alliance” with Air Deccan.
    “Flying models” – selection procedure through national level model contest.
    Hand picked staff by Mr. Vijay Mallya
    Bank on Buddy program
    HR connect - Magazine
  • Marketing Mix
  • The 4 P’s
    • Product
    • Domestic and international air journeys
    • Airbus A 320, A 319-100 and ATC-72, ATR 72-500 and ATR 42-500
    • Merger with Deccan - ‘Kingfisher Red’
    • Kingfisher Elite
    • Price
    • Target - Higher income group
    • SEC A-1, A-2, B-1
    • Business Class
    • Place - Networking
    • Wide Network
    • Major focus – Metro Cities
    • Flight Bookings
    -Book in person
    -Travel agents
    -India`s first ‘flybuysms’ service
  • Promotion
    • Personal selling :
    Travel Agencies
    King Club
    Front line staff
  • Brand Ambassador
    Personal feedback
  • People
    • Special luxurious services :
    • In-flight entertainment
    • In-flight entertainment (IFE)-
    - systems on every seat
    • Kingfisher Elite
    • Custom-designed luxurious interiors
    • State-of-the-art technology features
    • Exclusive Check-in counters
    • Experienced and highly trained professional crew
    • Special Assistance
    • Guest with Disabilities and/or Reduced Mobility
    • Unaccompanied Minors
    • Expectant Mothers & Infants
    • Other Special Needs - Wheel Chair / Stretcher
    • Special Meals
    •  Baby / Infant Meal
    • Fruit Platter Meal
    • Diabetic Meal
    • Vegetarian Jain Meal
    • Low Calorie Meal
    • Low Cholesterol / Fat Meal
    • Low Salt / Sodium Meal
  • Strategy overview
    • The company started addressing its customers as “GUEST” rather than passengers.
    • Appealing promotional line “Fly the good times” and it reflected in the experience the company offered to its passengers.
    • The company gave best services to its customers like providing world class interiors and in-flight entertainment systems.
    • The company came up with only one class airlines.
    • KFA has created a new category of Aviation hospitality
    thus making service and hospitality their main focus.
  • SWOT Analysis
    • Strong brand value and reputation in the minds of customers.
    • Regional Connectivity
    • Efficient Staff
    • Capitalization
    • Visionor
    • Quality and Continuous innovation.
    • Indian psychology
    • Infrastructure constriants
    • Facing a tough competition from competitors.
    • Expected huge investment
    • The expanding tourism industry.
    • The non penetrated domestic market.
    • Untapped air cargo market.
    • Competitors
    • Fuel price hike.
    • Economic slowdown.
  • Porters five forces model
    Threats fro new entrants
    Bargaining power of customers
    Bargaining power of suppliers
    Threat from competitiors
    Threats from substitutions
    • Modifications
    • Increase in working standard
    • Customers centric
    • Consistency in technical services
    • Security
    • Personalized services
    • Get smart on fuel
    • The process of acquiring spice jet if complete would make kingfisher the largest player in the aviation industry