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kingfisher Final ppts
 

kingfisher Final ppts

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this project will be more usefull for management students for REFERANCE...

this project will be more usefull for management students for REFERANCE...

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  • Key Initiatives planned to further enhance performance• Further Initiatives to generate higher revenues & improve consumer connect − New frequent flyer program launched with unique features like non-air rewards, family club etc.− New Internet booking engine driving greater consumer traffic towards online bookings− Incremental passenger connections generated through launch of ‘One Stop Connect’ campaign
  • The Airbus A320 family is a family of short- to medium-range, narrow-body, commercial passenger jet airliners manufactured by Airbus Industrie.ATR (Aerei da Trasporto Regionale or Avions de Transport Régional)

kingfisher Final ppts kingfisher Final ppts Presentation Transcript

  • Presented by
    Dhaval Desai (33) Ashok Jain (26)
    DipenKataria(38 ) AkshayGavli(09)
    Harshil Joshi(48) Arun Sharma (24)
  • United Breweries Group( UB group)
    UB Group was founded by scotsman, thomasleishman, in 1857
    It all began with 5 breweries in South India.
    United Breweries, as these breweries were named in 1915 has come a very long way.
    The company was bought by late Mr. VittalMallya in 1948
  • AVIATION INDUSTRY
    • One of the fastest growing industries in the world.
    • Origin of Indian aviation industry can be traced back to the year 1912.
    • India has the private airlines as its key players
    • 75% of the market share is owned by the private sector.
  • KINGFISHER- BRAND
    • Kingfisher stands for excitement, youth and camaraderie.
    • Kingfisher, the bird is known for its keen instinct, and perfect aim.
    • It zeros on its target with unfaltering focus.
    • All its colors represents energy, youthfulness, enthusiasm, freedom with a touch of formality and discipline.
  • Kingfisher Airline
    Kingfisher Airlines Limited is started its operations on May 9, 2005
    A major Indian airline based in Mumbai.
    Kingfisher Airlines is one of the only seven airlines awarded 5-star rating by Skytrax 
    In May 2009,Kingfisher Airlines carried more than 1 million passengers
  • About Kingfisher Airlinecont…
    • Total connections to 70 cities including 7 international destinations flying over 350 flights a day.
    • Over 45 million guests flown since inception
    • Current Fleet size of 67 aircraft (39 Airbus and 28 ATRs’). Market Share of 20.8%
    • Recognized as one of India’s Most Respected Companies in 2006 and 2007 – Business World
    • India’s only 5 star airline
    • India’s No. 1 airline in customer satisfaction and customer
  • Services
    • Domestic
    • Kingfisher First
    • Kingfisher Class
    • Kingfisher Red
    • International
    • Kingfisher First
    • Kingfisher Class
    • Kingfisher Red
    • Kingfisher Lounge
  • Market Share
    NB: Jet Airways and JetLite combined share is26.2% Source: CAPA – Centre for Aviation and Indian Ministry of Civil Aviation
  • Finance
    Key Initiatives to enhance performance
    - New frequent flyer program launched with unique features like non-air rewards, family club etc.
    - Improved Internet booking engine
    Stringent actions planned and undertaken to keep costs under control:-
    - Reduced lease costs by >25% (over Q3 FY09): redelivery of non-operational aircrafts
    - Reduce Engineering costs by 10-15% by induction of new key vendor
    • ‘Fuel Monitoring System’ : reduction in fuel consumption
    • Controls on overheads E.g. Optimized office & warehouse spaces
  • HR
    “Non-poaching alliance” with Air Deccan.
    “Flying models” – selection procedure through national level model contest.
    Hand picked staff by Mr. Vijay Mallya
    Bank on Buddy program
    HR connect - Magazine
  • Marketing Mix
  • The 4 P’s
    • Product
    • Domestic and international air journeys
    • Airbus A 320, A 319-100 and ATC-72, ATR 72-500 and ATR 42-500
    • Merger with Deccan - ‘Kingfisher Red’
    • Kingfisher Elite
    • Price
    • Target - Higher income group
    • SEC A-1, A-2, B-1
    • Business Class
    • Place - Networking
    • Wide Network
    • Major focus – Metro Cities
    • Flight Bookings
    -Book in person
    -Travel agents
    -Online
    -India`s first ‘flybuysms’ service
  • Promotion
    • Personal selling :
    Travel Agencies
    Offers
    King Club
    Front line staff
  • Brand Ambassador
    Hoardings
    Personal feedback
  • People
    • Special luxurious services :
    • In-flight entertainment
    • In-flight entertainment (IFE)-
    - systems on every seat
    • Kingfisher Elite
    • Custom-designed luxurious interiors
    • State-of-the-art technology features
    • Exclusive Check-in counters
    • Experienced and highly trained professional crew
    • Special Assistance
    • Guest with Disabilities and/or Reduced Mobility
    • Unaccompanied Minors
    • Expectant Mothers & Infants
    • Other Special Needs - Wheel Chair / Stretcher
    • Special Meals
    •  Baby / Infant Meal
    • Fruit Platter Meal
    • Diabetic Meal
    • Vegetarian Jain Meal
    • Low Calorie Meal
    • Low Cholesterol / Fat Meal
    • Low Salt / Sodium Meal
  • Strategy overview
    • The company started addressing its customers as “GUEST” rather than passengers.
    • Appealing promotional line “Fly the good times” and it reflected in the experience the company offered to its passengers.
    • The company gave best services to its customers like providing world class interiors and in-flight entertainment systems.
    • The company came up with only one class airlines.
    • KFA has created a new category of Aviation hospitality
    thus making service and hospitality their main focus.
  • SWOT Analysis
    • STRENGTHS
    • Strong brand value and reputation in the minds of customers.
    • Regional Connectivity
    • Efficient Staff
    • Capitalization
    • Visionor
    • Quality and Continuous innovation.
    • WEAKNESSES
    • Indian psychology
    • Infrastructure constriants
    • Facing a tough competition from competitors.
    • OPPORTUNITIES
    • Expected huge investment
    • The expanding tourism industry.
    • The non penetrated domestic market.
    • Untapped air cargo market.
    • THREATS
    • Competitors
    • Fuel price hike.
    • Economic slowdown.
  • Porters five forces model
    Threats fro new entrants
    Bargaining power of customers
    Bargaining power of suppliers
    Threat from competitiors
    Threats from substitutions
  • RECOMMENDATIONS
    • Modifications
    • Increase in working standard
    • Customers centric
    • Consistency in technical services
    • Security
    • Personalized services
    • Get smart on fuel
    • The process of acquiring spice jet if complete would make kingfisher the largest player in the aviation industry
  • THANK YOU…