Botschaften optimieren
für Erinnerung
und Verbreitung
Dirk Haun, PrismCamp Stuttgart, 2014-05-18
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Simple
Einfach
Unexpected
Unerwartet
Concrete
Konkret
1000 songs in your pocket
Credible
Glaubwürdig
Emotional
Gefühle
Stories
Geschichten
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Social Currency
Triggers
Emotion
Public
Practical Value
Stories
Social Currency
Triggers
Anstoß
Emotion
Gefühle
Public
Sichtbar
Practical Value
Praktischer Wert
Stories
Geschichten
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Social Currency
Triggers
Emotion
Public
Practical Value
Stories
Credits
Books:
"Made to Stick" by Chip Heath & Dan Heath
"Contagious" by Jonah Berger
also mentioned: "Story Proof" by Ken...
Botschaften optimieren für Erinnerung und Verbreitung
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Botschaften optimieren für Erinnerung und Verbreitung

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Slides for a short talk that I gave at PrismCamp in Stuttgart: How can we "optimise" our messages so that our audience remembers them better and how can we encourage them to spread the message?

Basically, this runs through the SUCCESs principles by Chip & Dan Heath and the STEPPS principles by Jonah Berger.

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Botschaften optimieren für Erinnerung und Verbreitung

  1. 1. Botschaften optimieren für Erinnerung und Verbreitung Dirk Haun, PrismCamp Stuttgart, 2014-05-18
  2. 2. Simple Unexpected Concrete Credible Emotional Stories
  3. 3. Simple Einfach
  4. 4. Unexpected Unerwartet
  5. 5. Concrete Konkret
  6. 6. 1000 songs in your pocket
  7. 7. Credible Glaubwürdig
  8. 8. Emotional Gefühle
  9. 9. Stories Geschichten
  10. 10. Simple Unexpected Concrete Credible Emotional Stories
  11. 11. Social Currency Triggers Emotion Public Practical Value Stories
  12. 12. Social Currency
  13. 13. Triggers Anstoß
  14. 14. Emotion Gefühle
  15. 15. Public Sichtbar
  16. 16. Practical Value Praktischer Wert
  17. 17. Stories Geschichten
  18. 18. Simple Unexpected Concrete Credible Emotional Stories Social Currency Triggers Emotion Public Practical Value Stories
  19. 19. Credits Books: "Made to Stick" by Chip Heath & Dan Heath "Contagious" by Jonah Berger also mentioned: "Story Proof" by Kendall Haven Photos (in order of appearance): Books photo by Dirk Haun, Enso by Alex Castro, Wondering by bigevil600, iPod product photo (c) Apple, Doctor writing down prognosis on medical chart by STEEX, iStockphoto file #15187147, Happy by godofilte, Reading... by nkzs, Euro 11 by wax115, Press for service by Tristan Ferne, Hammer by ZoofyTheJi, evil mac by ChrisDag "Botschaften optimieren ...", a presentation by Dirk Haun, is licensed under a Creative Commons Attribution 4.0 International License.

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