LinkedIn for Good at Chicago Counts
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LinkedIn for Good at Chicago Counts



Breakout session on LinkedIn for Good at Chicago Counts conference June 2012

Breakout session on LinkedIn for Good at Chicago Counts conference June 2012



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LinkedIn for Good at Chicago Counts LinkedIn for Good at Chicago Counts Presentation Transcript

  • Leveraging LinkedIn for GoodChicago CountsJune 9, 2012 Recruiting Solutions
  • Objective of today’s session How can LinkedIn help me advance my non-profit’s mission? 2
  • What I’ve prepared for you today Why use LinkedIn Tips for Non-Profits Daniel Hartman Sales Development Manager Q&A LinkedIn | Internet | Greater Chicago Area Connections: 500+ | Recommendations: 14 Top 3 Take-Aways: 1. Recruit Board Members 2. Volunteer & Causes section 3. Nonprofit Groups
  • LinkedIn’s missionConnect the world’s professionals to make them more productive and successful Connect Talent with Opportunity
  • The Professional NetworkOver 60% of members are international * 82% * 160M 90 Fortune 100 Companies use LinkedIn to hire * 55 >2M Company Pages 32 17 ~4.2B 8 Professional searches in 2011 2 42004 2005 2006 2007 2008 2009 2010 *as of March 31, 2012 LinkedIn Members (Millions) 5
  • LinkedIn for Good’s Mission Connect the talent and passion of professionals with opportunities to use theirskills to make a positive impact on the world
  • Nonprofits on LinkedIn 3,682,432 nonprofit professionals 117,000 nonprofit organizations 8,582,445 followers
  • Tips for Nonprofits Build your brand (Profile page) / (Company pages) Find talent – Volunteers & Board (Advanced search) Gain knowledge and insights (LinkedIn Today, Groups)
  • Build Your Brand
  • Establish your professional brand 10
  • Adding the Volunteer/Causes Field
  • Create a presence on Company Pages
  • Send updates to your followers
  • Leverage “Products and Services” section forrecommendations
  • Find talent for free
  • Power of Advanced Search Find (free) Talent
  • Gain knowledge and insights
  • Thought Leadership through LinkedIn Groups
  • Awesome Nonprofit Groups LinkedIn Nonprofit Solutions Chronicle of Philanthropy BoardSource VolunteerMatch Social Media for Nonprofit Organizations NTEN Many, many more!
  • LinkedIn Today: Nonprofit Section Information you need to know From your trusted network To make you better at your job
  • Case Study: Goldie’s PlaceChallenge: Expand the Board with specific skill setsSolution: LinkedIn Jobs Network drives posts virallyto the right candidates  26 qualified applicants in 30 days  Filled 2 Board seats with senior executives in Operations and Marketing “With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place 23
  • Recap of Tips for Nonprofits Build your brand – Volunteer & Causes section – Company pages Find talent – Volunteers & Board – Advanced search – Post a job Gain knowledge and insights – Groups – LinkedIn Today
  • Resource Center  Learning Center:  Search for “LinkedIn” on  LinkedIn Today:  Update your Volunteer & Causes section  Create your company page: see handout
  • Questions?