Sensory Marketing
DefinitionSensory marketing: Marketing techniquesthat aim to seduce the consumer by using  his senses to influence his fee...
Evolution of Sensory Marketing1950s                            1970s
Visual BrandingLogosCorporate colorsCharactersGraphical toolsLook /Appearance
AuditoryBrand Identity.Emotions
OlfactoryAroma & PersuasionDirect Sense
GustativeFood and beverage brands
TactileMaterialSurfaceFormTemperatureWeight
10 RulesDan Hill, Sensory Logic• Simple• Relevant• Sell hope• Believable• Memorable• Keep it close to home• Sensory Bandwi...
THANK YOU
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
linkage between sensory and neuro marketing
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linkage between sensory and neuro marketing

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linkage between sensory and neuro marketing

  1. 1. Sensory Marketing
  2. 2. DefinitionSensory marketing: Marketing techniquesthat aim to seduce the consumer by using his senses to influence his feelings and behaviour. ---------AMA
  3. 3. Evolution of Sensory Marketing1950s 1970s
  4. 4. Visual BrandingLogosCorporate colorsCharactersGraphical toolsLook /Appearance
  5. 5. AuditoryBrand Identity.Emotions
  6. 6. OlfactoryAroma & PersuasionDirect Sense
  7. 7. GustativeFood and beverage brands
  8. 8. TactileMaterialSurfaceFormTemperatureWeight
  9. 9. 10 RulesDan Hill, Sensory Logic• Simple• Relevant• Sell hope• Believable• Memorable• Keep it close to home• Sensory Bandwidth• Focus on faces• Don’t lead with price• Be sensitive to the gender gap
  10. 10. THANK YOU
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