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Culture Code: Creating a Company You Love
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Culture Code: Creating a Company You Love

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Slides from my talk at the #leanstartup event at SxSW 2013.

Slides from my talk at the #leanstartup event at SxSW 2013.

Published in Business
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Transcript

  • 1. Creating AKick-A#!Culture Dharmesh Shah, Founder/CTO v3
  • 2. Hi, I’m@dharmesh
  • 3. All-in-one marketing software
  • 4. Gross MRRDec-06Feb-07Apr-07Jun-07Aug-07Oct-07Dec-07Feb-08Apr-08Jun-08Aug-08Oct-08Dec-08Feb-09Apr-09Jun-09Aug-09Oct-09Dec-09Feb-10Apr-10Jun-10Aug-10Oct-10Dec-10Feb-11Apr-11Jun-11Aug-11Oct-11Dec-11Feb-12Apr-12Jun-12 Monthly Revenue RecurringAug-12Oct-12Dec-12 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000
  • 5. Gross MRRDec-06Feb-07Apr-07Jun-07Aug-07Oct-07Dec-07Feb-08Apr-08Jun-08Aug-08Oct-08Dec-08Feb-09Apr-09Jun-09Aug-09Oct-09Dec-09Feb-10Apr-10Jun-10Aug-10Oct-10Dec-10Feb-11Apr-11Jun-11Aug-11Oct-11Dec-11Feb-12Apr-12Jun-12 Monthly Revenue RecurringAug-12Oct-12Dec-12 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000
  • 6. culture:Set of shared beliefs,values and practices.
  • 7. Now, anobservation…
  • 8. Most startupsdon’t think muchabout culture.
  • 9. WE’RE PUTTINGA DENTIN THE UNIVERSE.THAT’S OUR F#!@ING CULTURE!
  • 10. Culture?.Relax. I gotthis… We have beer and ping-pong
  • 11. Create a culture?Sounds fishy.Culture shouldjust happen.
  • 12. WHY SHOULDYOU SPENDCALORIES ONCULTURE?
  • 13. You may not be ableto craft culture.But, you can kill itthrough neglect.
  • 14. 2nd Law ofThermodynamics:Left alone,most thingsdegrade tocrap.
  • 15. conventionoverconfiguration
  • 16. “Startups are aboutpeople whobuild sh#t.”- @sgblank (earlier today)
  • 17. Culture is aboutgetting andengagingamazing people.
  • 18. product:marketing ::culture:recruiting
  • 19. product is to marketing asculture is to recruiting
  • 20. The effective interestrate on culture debt isusually higher thantechnology debt.
  • 21. Cultural debt is rarely“forgiven”You’re going to haveto pay it.
  • 22. Questions for your culture deck:1.What are we doing?2.Why are we doing it?3.What do we believe?4.Who do we want joining us?5.How do we get them?6.What does success look like?
  • 23. Don’t create theculture you think youshould have.Create the one youwant to have.
  • 24. Whether you planit or not, you will have a culture.And, it determines your destiny.
  • 25. Why notcreate aculture youlove?
  • 26. tweet me: @dharmeshSlides and notes:CultureCode.com