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Saathiya Concept Presentation Final

Saathiya Concept Presentation Final



Concepts of Saathiya contest now revealed to all.

Concepts of Saathiya contest now revealed to all.
Please do not copy or imitate.



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    Saathiya Concept Presentation Final Saathiya Concept Presentation Final Presentation Transcript

    • Presents A Presentation By BTV Events and Programming Department &
      • After the grand success of
      • Aaja Nacch Ley
      • A Show dedicated to the progressive and forward looking society of Pink City.
      • True love is like a pair of socks, you gotta have two and they’ve gotta match.
      More than just an entertaining event, the mission of Saathiya is to shine a light on the importance of couple relationship and bringing love, romance and passion back into their relationship. The Mission
      • Maintaining a happy marriage may be the number one problem in the world today. It is easy to fall in love. But it is a lot harder to stay in love.
      • A happy marriage remains not only what most of us want, but what is actually best for us.
      • This contest is a unique opportunity for couples to further strengthen a stable relationship.
      • The event will not be a parade of unattainable beauty, but rather a display of real people who have had great success in their relationship.
      • Saathiya want to put spotlight on people who are enjoying the great relationship in todays world which can act as a role model.
    • Couple Titles on Stake
      • Tru Mart Saathiya – The best Couple.
      • Tru Mart Most Photogenic Couple.
      • Virasat Best Well Dressed Couple.
      • Virasat Most Bejeweled Couple.
      • Virasat Most Beautiful Smile Couple.
      • Tru Mart Most Expressive Couple.
      • Arena Most Vivacious Couple.
      • Arena Most Animated couple.
    • Campaign will begin from Teasers on Electronic & Print Media
    • Stage I Teaser Campaign
    • Stage I Teaser Campaign
      • Teaser Campaign will remain for 5 days
      • In electronic and Print Media
      • Who is the best couple of Pink City ?
        • To know SMS true to 4567 along with your name and age.
        • Or call 1250 183
      • Are you the best couple of Pink City ?
        • If you are the best couple then SMS true to 4567 along with your name and age.
        • Or call 1250 183
      • Nominate the best couple of Pink City
        • Inform Name, age, occupation, contact details and send it to us on 4567.
    • Stage II Inviting Couple Entries through Media and Advertising
      • Duration - 10 Days
      • 120 per day - A high degree of Electronic Media campaign will be ignited on BTV Channels.
      • 5 Print Media Creative will also be released to promote participation and to inform viewers.
      • Special News stories will be shown on television.
      • Special News stories to be published in city Bhaskar.
      • More than 10,000+ Direct Mailers to SEC B+, SEC A & SEC A+* segments.
      • More than 100,000 lacs paper inserts to reach Non DB readers.
      * SEC B+ means person maintaining at least a wagon R or Santro equivalent car.
    • Flex Standees 6 Feet X 3 feet
    • Flex Banners of Size 6 Feet X 3 Feet
    • Stage II Inviting Couple Entries through Media and Advertising
      • Duration - 10 Days
      • More than 3000 application forms to be floated.
      • Campaign to touch at least 30,000 couples of the pink city directly.
      • 2000 Posters to be displayed at various junctions of the city.
      • More than 25,000 grand finale viewers on the final day.
      * SEC B+ means person maintaining at least a wagon R or Santro equivalent car.
    • Page 1 Registration Forms
    • Page 2 Registration Forms Page 3 Registration Forms
    • Page 4 Registration Forms
      • More than 20-22 hours of Live/Dlive telecast of Saathiya on BTV Channels with sponsors commercials inserted in every break.
      • Special episodes before the elimination round.
      • 3 days D live telecast of Elimination round.
      • 3 days D Live telecast of Selection round.
      • 1 day Live telecast of Grand Finale.
      Stage II Inviting Couple Entries through Media and Advertising
    • News stories to promote the participations
      • We will invite couple entry’s via
        • Corporate and institutional tie ups
          • Special teams will be formed to visit corporate to promote participation in saathiya contest.
          • Corporates like Maruti, ICICI bank, Birla Sunlife, Genpact, Govt Offices etc
        • Clubs and Society tie ups.
          • Special teams will be formed to visit clubs and society to promote participation.
          • Institutions like Sundaram Club, Ashok Club, Jai Club, Jain Social Group, Khandelwal Yuva Sangthan, Lions Club, Rotary Club, Ladies Club, Maheshwary Navyuvak Mandal etc.
        • Individual presentations and convincing.
      • A special tele calling team will work on the leads generated through advertising and Direct Contact programs.
      Stage II Inviting Entries through Direct Contact Programs
    • Stage II Inviting Entries
      • Special telecast on the 5 th and 8 th day of registrations by the hosts of the show. Contents of the show will be
        • Surprise visits to the expected participants.
        • Speaking to the family members about the participating couple and their best wishes.
        • Preparations being done by participant to become the best couple.
        • Tips for personality development from the experts.
        • Introduction to the judges of the show.
      • During the shooting of special episodes and public opinions bytes our production team shall take most bytes from our sponsor locations.
      • Anchor mentions; During the entire production our anchor shall try to connect the entire event with the sponsor brands.
      • Activities shall be run on MyFm 93.4 during the entry inviting period with RJ mentions about the contest in order to promote the participation in Saathiya Contest.
      • To participate in the contest couples have to tell their names, their age, their occupation, and the reason why they think that they are the best couples in the printed forms.
      How to Participate ?
    • Elimination Round
    • Stage III Elimination Round
      • Approximate 300 couples will be invited at a resort for a personal interview by the judges of the show.
        • Each day 100 couples will be called on the location.
        • Each of this couple will interact with judges of the show for approx 10 min answering variety of questions in front of cameras.
        • Out of total participants 32 couples will be picked up by the panel of judges
        • 3 couples to be provided entry via the wild card from Sponsors.
        • Panel judges shall involve eminent personalities from theatre & relationship counselors.
        • After the preliminary interview each of the selected couples will be informed via invitation cards.
        • The entire process will be shot and will be shown on BTV Channels to create hype of the event.
      Duration 3 Days
    • Stage IV Saathiya Couples
      • Each of the selected 32 couple will be then groomed in workshops.
      • They will be provided formal training with choreographers for dance & fashion Parade.
      • Our team of cameramen will cover the each couple lifestyle in brief at the above sites and at their home etc.
      • These video shots to be shown during the telecast.
      • During the selection round selected 32 couples will be divided in to 8 teams of 4 each and then they will take on saathiya challenge on saathiya sets to make a place in the semi-finals.
      • 8 games will have 8 winners from them and then 8 winner will be then again further divided in to 2 teams of 4 couples each.
      • These 2 teams will again take on II round of Saathiya challenge to reach finals.
      • There will be different kinds of rounds at the selection round as saathiya challenge*
      • * Subject to change
      Stage V Selection Round
    • Direct Entry to Grand Finale
      • SMS/IVRS voting on each couple to win the peoples choice award. Each couple will ask viewers to give votes to them to help them to get direct entry to the grand finale of Saathiya 2007.
      • One couple will be given wild card entry direct to the finals of the show by the judges choice award
    • Saathiya The Grand Finale
      • Grand Finale will be in Maharana Pratap / Birla auditorium with live telecast in entire Jaipur.
      • A fun and Entertainment night with celebrities from Zee TV serials.
      • A special session from relationship counselors.
      • The hyped final event will be followed by spectacular prize distribution and felicitation of each of the couples participated in the event
    • Teaser Campaign TV Promos Corporate & Institutional tie ups Print Advertising Direct Contact Programs 300 Couples to be invited at Hotel/Resort for Elimination round Selection of 32 couples 2 finalist couple + 2 Direct entry couples will play Final round 32 couples will play 8 rounds to select 8 winning couples of II round 8 couples will play 2 round to select 2 winning couples of semifinal round Saathiya 2007 Winner Shooting of 32 selected couples life for their day to day routines. 3 days special telecast of elimination process to be shown on television 2 Special episode to be shot to inform viewers about entries sent. Stage I (5 days) Stage II (10 days) Stage III (03 days) Stage IV (05 days) Stage V (3 days) Stage VI (1 days) Saathiya 2007 The best Couple Contest 2007 Inviting Entries Stage IV (05 days) SMS & IVRS voting for loosing couple to get direct entry to Grand finale. Special telecast on BTV of selection round 3 Days Special telecast of Selection rounds on television Society and Clubs tie ups
    • Saathiya After the Grand Finale
      • The entire event shall be Re telecast one week after the grand finale with prior publicity on BTV network channels.
      • Selected Grand Finale winners shall have live interviews after the event on MyFM 93.4 about their truemart Saathiya experience and felicitation.
      • Special episodes to felicitate the Saathiya Grand Finale winners one week after the event in the BTV studios. These episodes shall be telecast with prior publicity in the channel.