CeBIT 2014

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  • Hello and good morning/afternoon. My name is FIRST NAME LAST NAME.
     
    IT is playing an ever-larger role when it comes to finding answers for tomorrow’s business and social challenges.
    Every company in every sector is facing major change.
    Of course, they continue to share the same basic goal – to sell.
    These transformed approaches, as well as new opportunities, arise from new customer requirements, globalized competition and changing political and social circumstances.
    The technology trends known as the “Four Forces” are currently impacting nearly every area of the company, and digital value creation in general.
    But there’s more:
    CeBIT perfectly addresses our customers’ wishes with its clear positioning as the leading business IT event, with a closely aligned exhibition and conference. I will talk about this more in the second part of this presentation.
    And to conclude, I look forward to showing you the current structure of CeBIT 2014 based on individual topic areas and special themes.
  • CeBIT 2014

    1. 1. New Perspectives in IT Business. 3 days, Unlimited Prospects IT. Business. 100%. Welcome to CeBIT India 2014 12 – 14 November 2014 BIEC, Bengaluru, India cebit-india.com
    2. 2. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru CeBIT - An introduction to the brand CeBIT is the world's largest and most international business technology and ICT trade fair that has been in existence for four decades. CeBIT showcases global trends, products, innovations and content in todays Information Technology space. CeBIT’s key USP is its ability to attract “Informed Buyers” who are ready to transact at the show. A further strength is the brand’s ability to attract Business IT Buyers across business sizes and sectors. CeBIT has had a very successful background in Germany, Brazil, Turkey and Australia. Annually, the CeBIT worldwide series caters to the New Business Development, Product Launch and PR / Visibility objectives of over 6000 companies. CeBIT Hannover in numbers (Data from 2013 edition)
    3. 3. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru • A first of its kind Business IT and ICT trade show with the key objectives of: • Generating sustainable growth for the industry. • Creating a platform for generation of new national and international business opportunities. • Driving new trends & ideas through inspiring content delivered by national and global thought leaders. • Showcasing the future of IT Business to global and national media. • Focus on the New IT Perspectives for the Indian market. • A platform that provides IT Software, hardware and services solutions to various sectors and caters to new technology demands. • Showcase of Indian IT market and rich talent pool. • Share-economy – Sharing knowledge, resources and experiences to create new forms of collaborations. • Around 600 exhibitors from India and Abroad combined with a footfall of 25,000 visitors. CeBIT India
    4. 4. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Central theme of CeBIT India 2014 The central theme for CeBIT India 2014 is “New perspectives in IT Business”. With game changing, disruptive shifts taking place in the IT Industry, the trade show and aligned conferences plus workshops will focus on the new perspectives that are driving the IT industry today. The show will generate vital content on a range of topics around key technology trends – four forces that are changing the way the world does business today – Enterprise Mobility, Social, Big Data & Cloud Computing. CeBIT in India - Concept, Structure, Benefits to participants CeBIT Global Conferences India CeBIT brings to India the CeBIT Global Conferences (CGC) Programme. CeBIT Global Conferences India, in addition to its series of world renowned conferences, workshops and seminars, also hosts Global Thought Leaders who deliver keynote sessions on the Central Theme at CeBIT. C-Level executives worldwide ensure that they are at CeBIT to attend these sessions. In March some of the keynote speakers included Apple Co-Founder Steve Wozniak and Jimmy Wales – Founder Wikipedia. In India, CeBIT will host a similar line up of Keynote Speakers. CeBIT India will bring to life all the brand attributes of CeBIT Events worldwide. The tradeshow and conference has a clear focus on IT.BUSINESS.100%. The central theme for 2014 is “New Perspectives in IT Business”. This central theme sets the background for the keynotes from industry thought leaders. 5 such keynotes will be delivered. The CeBIT Global Conferences programme travels to India as part of our unified global brand strategy. The CGC programme will deliver content on the 4 Forces that are shaping the Business Technology Ecosphere: Big Data Social Business Mobility Cloud
    5. 5. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Participation Benefits New Business Development is at the Core of the CeBIT offering worldwide. MSMEs, SMBs and Government trust CeBIT. Meet buyers from every functional responsibility matrix of large organisations at CeBIT. Thought Leadership delivered. First in India, First in Asia. CeBIT’s debut in India is also the brand’s debut in Asia. Business Matching Programme designed for your specific business needs. Lead Capture and follow up made easy. Customised marketing and operations assistance. CeBIT creates a once in a year convergence of business technology buyers from diverse industry sectors. CXOs, CIOs, CISOs, CMOs and related C Level buyers attend and look forward to CeBIT events worldwide.
    6. 6. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Exhibitor Groups Topic Clusters: Special Displays: Conferences & Keynotes Business Communication and Networks ERP and Data Analysis IT Infrastructures and Data Services Security IT Services Web and Mobile Solutions IT Hardware and peripherals (Enterprise Infrastructure) E Governance Park (Public Sector) Global Innovations Pavilion CeBIT StartUp CeBIT Conference focused on new market trends Key note speakers Specialist Forums
    7. 7. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Visitor Target Group CIOs/CTOs • Public Sector undertaking • Government agencies, bilateral and multilateral agencies Government • Networking specialists & software developers • Application developers, web tech developers & users • Academia, Technology Universities, IT students Others System Integrators, Service Providers, Business Partners, IT Vendors, Consultants Channel Partners, Resellers/ Distributors, Retailers Entrepreneurs, Small Scale Industries, Private Equity Investors, Venture Capitalists
    8. 8. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Visitor Target Group Specifics Key profiles - C Level Suite of large enterprises including CIO, CISOs, CXOs, CFOs, CMOs, CEOs from BFSI, Manufacturing, Retail, Healthcare + top 15 sectors contributing to Indian GDP. Commercial Directors + HODs for HR Admin, Production, MIS, Procurement and Purchase, Marketing and Sales. From MSMB sectors Marketing and Sales Heads, MDs and CFOs. Government will have a significantly large presence - State Govt IT Secretaries and Undersecretaries, E Governance Execution Teams. 500+ Journalists from end user sectors + Technology. International Delegations from APJ, SE Asia, Sri Lanka, Bangladesh, GCC zones. Information Technology - Developers, Analysts, Programmers. Channel Partners and IT Services Firms - Large SIs, Consultants, IT Resellers and Vendors, AMC providers.
    9. 9. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru CeBIT Global Conferences & Keynote speakers The special conferences provide a breeding ground for the specialist subjects of the future.
    10. 10. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Speakers at CeBIT Worldwide events: Harper Reed CTO Obama's 2012 re-election campaign Jimmy Wales Co-founder Wikipedia
    11. 11. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru IT. BUSINESS. 100%. Delivered. Awareness Phase 1 CeBIT India Marketing Plan Engagement Phase 2 Conversion Phase 3
    12. 12. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru AWARENES S Phase 1
    13. 13. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru PR Awareness Activity Target Launch / Announcement Mainline dailies, Important publications including Times of India, Hindu Business Line, Economic Times, Deccan Chronicle, Business World, Forbes, Fortune, etc. Follow up Press releases Monthly Trade Magazines Barter advertisements, Press releases, Reports & Coverage, Interviews, Exhibitor updates, Pre-show, Post Show Web portals Barter banner promotions, Press releases, Reports & Coverage, Interviews, Exhibitor updates, Pre-show, Post Show International Partnerships Press releases, Reports & Coverage, Interviews, Exhibitor updates, Pre-show, Post Show Media Roadshows Press releases and story coverage at multi locations Period: April – November Reach: 50,00,000 + Customers
    14. 14. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru PR - Coverage Received (Print) Awareness December 2013 – Announcement Story: Other National Dailies:
    15. 15. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru PR - Coverage Received (Online) Awareness
    16. 16. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Social Media Period: May – November Target (Subscribers, Likes and Followers): 1,00,000 Reach: 50,00,000 + Customers Awareness Website General information about the show, along with facts and figures, conference agenda, etc. Facebook, Twitter, LinkedIn pages Regular updates on the show, partnerships, alliances, exhibitors and industry perspective. CeBIT information campaign In-mail campaign – LinkedIn, Banner ads, Google Ad-word campaign, SEO Promotional campaigns YouTube, Google+ Google Adwords SEO Campaigns
    17. 17. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Awareness CeBIT India - Social Media Platforms
    18. 18. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Awareness Media Awareness Promotional advertisement campaigns with added options of web-banner and eMail campaigns to subscribers of magazines and dailies against the provision of booth space or Kiosks at the exhibition.
    19. 19. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Awareness Media Awareness (Past Campaigns) Full page ad in Economic Times, HT Mint, Forbes and Fortune in March 2014:
    20. 20. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru ENGAGEMENT Phase 2
    21. 21. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Engagement Visitors 1000 K June - November 38 Emailer Expected Reach Period No of eMailers to be sent Email Campaign
    22. 22. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Engagement Road Shows 8 Tier 1June - October eMailers to be sent Tier 2May - September 10 eMailers to be sent Roadshows along with iSpirit on software adoption initiative, reaching out different sectors including BFSIs, Manufacturing, Retail , Pharmaceuticals, Healthcare, Hospitality, Education and Transport & Infrastructure. 25KExpected Reach
    23. 23. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru • Special Attraction conceptualization • Radio jingles • E-mail Campaigns • Referral campaigns • On ground Activation – Malls, Electronic Chains, Field Activities • Campaigns in prominent radio channels like Radio City, Red FM, Indigo • Jingles promoting CeBIT • 3 month sustained campaign with increased frequency • From around 15 to 40 slots a day closer to the show Sept – Nov Reach: 10,00,000 customers RADIO CAMPAIGNS Engagement
    24. 24. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Engagement Association / Government endorsements 50 Association Confirmations across: •National / Local IT associations •National / Local Buyer profile association •Pavilion options to be explored on confirmation and profiling of the members 5 Government Endorsements across: •Govt. of India and State Governments •Pavilion partnership with IT hubs across the supporting States
    25. 25. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru CONVERSION Phase 3
    26. 26. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Conversion • Special Attraction conceptualization • Radio jingles • E-mail Campaigns • National promotions – ET, TOI, HT, Mint • South India promotions – Deccan Herald, Hindu • Full page advertisement with highlights of the show Period: November Reach: 75,00,000 customers Newspaper & Tabloid Advertisements
    27. 27. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Conversion • Special Attraction conceptualization • Radio jingles • E-mail Campaigns • Hoardings • Mobile Vans • Fleet Taxi brandings • Public Transportation branding • Branding at Airport Arrival Lounge Period: Oct – Nov Reach: 10,00,000 customers Outdoor Advertisements
    28. 28. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Conversion • Promotional SMSs invitation to CeBIT • Special discount codes and campaigns • Targeting around 3,00,000 consumers • Multiple rounds till the show Period: November Reach: 3,00,000 customers SMS Campaigns
    29. 29. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Conversion • PR • Roadshows • Social Media • Networking Evenings • CIO Roundtables • eMailer/ Pre-registration campaigns Period: November Reach: 10,00,000 customers Others
    30. 30. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru And you? Here is how you can take part
    31. 31. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru What possibilities do you have to participate? Exhibition and conference Services  On-site outdoor advertising  Online & print advertising  Brand Visibility Enhancement  Guided Tours  Community Days  Match & Meet  Individual stand  Group Pavilions  Fair packages  Business Lounge  Business Meeting Area Exhibition  Key Note speakers Conferences  Specialty conferences  Special forums Conference
    32. 32. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Event Flow Show dates: Nov 12 – 14, 2014 Activity CeBIT India Launch + Networking evening Centre Stage: Keynotes speeches Show Opening "Four forces are changing everything" - Keynotes Keynote speeches: New Trends CeBIT Invest — Keynotes and future Venture Focus workshops Inauguration of CeBIT India and key notes on theme: New Perspectives in IT Business, attended by CEOs, CIOs, VIPs, Govt Officials, Media, Key Accounts. By invitation only. Opening notes to focus on CSR and IT Business. 2 Selected Keynotes: High- profile speakers from around the world dicuss New Perspectives in Business IT, latest trends, innovations and their impact on Business and Society. Powerful line-up of speakers, experts, consultants, Govt officials, opinion makers, evangelists & crossway— thinker, first mover / early adapter. Discussion on key note themes: Mobility, the Cloud, Big Data, Social Business and the Internet of Things Keynotes speeches on day 2. StartUp innovation and accelerator programs in India — Mentor notes by key international speakers. Nov 11 (Show Preview) Nov 12 (Opening Day) Nov 13 (Day 2) Nov 14 (Day 3) Date
    33. 33. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru Thank You

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