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Slides from my workshop session at 2010 NextGen:Charity. ...

Slides from my workshop session at 2010 NextGen:Charity.

The session focused on the ever-changing culture of the United States and how such changes affect a nonprofit organization’s ability to connect with new donors, and reconnect with those lost to time. We specifically look at the disruption of revenue activities caused by demographic and technology shifts (generational needs, values and expectations, mobile technology use, etc.) then looked at techniques for addressing and leveraging this new information into solid strategies and tactics that build the brand and grow new revenue.

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matures geny donor nextgencharity generations fundraising genx nonprofit boomers

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