From December 2012 BottomLine, Licensing Industry Publication …
From December 2012 BottomLine, Licensing Industry Publication
One of the biggest challenges for licensors is to keep the opportunity pipeline full. Regardless of the size of the licensing program, finding and qualifying prospective licensees can be a challenge. Some licensors need more opportunities to explore, while other licensors have the opportunities but don’t have an effective qualification process.
This article explores how to identify and qualify new opportunities.