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McDonalds meets foursquare
 

McDonalds meets foursquare

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    McDonalds meets foursquare McDonalds meets foursquare Presentation Transcript

    • Danielle Hamilton & Lauren Williams
      McDonald’s Meets Foursquare
      • Foursquare has over 2 million users around the world
      • Averages about 2,000 check-ins per day
      About
      • To attract attention of customers and media by offering incentives
      Purpose
      • To increase foot traffic to stores
      • Achieve more business by taking advantage of “Foursquare Day” (4/16)
      Objectives
      • Engage target audience by use of a popular social media outlet
      • Geared towards all who regularly check-in to Foursquare
      • Utilized Foursquare to generate national publicity and increase sales
      • Advertised “Foursquare Day” on Twitter
      • Offered incentive:100 randomly distributed gift cards of either $5 or $10
      Programming
      • PROS:
      • cost was only$1000
      • Increase of check-ins on Foursquare by 719 check-ins
      • After this day, 600,000 individuals opted to follow and fan them on mutliple social media sites
      • There was a 33% rise in check-in traffic around the world
      • Over 50 articles were written regarding this campaign
      Evaluation of Campaign
      • CONS:
      • It could not be confirmed whether or not every individual who checked-in actually made a purchase
      • There were only those 100 gifts cards that were offered so clearly not everyone was guaranteed to receive one
      • Not as many social media users are familiar with Foursquare as compared to Twitter or Facebook
      • 500 million people have a FB
      • Twitter has 106 million users
      Evaluation of Campaign
      • Overall this campaign between McDonald’s and Foursquare was successful for what they wanted to achieve
      • It increased traffic to both McDonald’s stores and to the Foursquare site on 4/16 (Foursquare Day)
      • However, only on this day, and the 2 days following, did the check-ins on Foursquare and McDonald’s visitations peak
      Evaluation of Campaign
      • Would have been more beneficial to include Facebook “places” along with Twitter and Foursquare
      • Bigger and better incentives…and more of them!
      Personal Evaluation