CMO at Large


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CMO at Large

  1. 1. DEAN HARRIS 1 RIVERVIEW DRIVE NORWALK, CT 06850 917.653.5912 (C) 203.847.2622 (H) SUMMARY Experienced hands on CMO. Proficient in both branding and acquisition marketing. Proven success in launching brands quickly with great impact. BrandWeek Marketer of Year and EFFIE award winner. EXPERIENCE 2007-Present Managing Partner, Silvermine Marketing, Norwalk, CT September 2011- present Virtual CMO at various companies Launched RingByName, a cloud-based telephone service headquartered in Miami targeting the SMB market Branded and re-staged ControlCam, a Jacksonsonville Florida aerial and ground imagery business that debuted in May, 2012 Research, development and marketing for Two2Tango, a dating app for iPhone and Android devices Developed small space furniture brand, the Itsy Bitsy Ritzy Shop lauched in October, 2012. Achieved healthy online and offline sales. Gained significant PR in ( Best Made in America Shortlist), Business Insider, HGTV Remodels, Fortune, Apartment Therapy, Remodelista, New England Home and Interior Design Magazine productFIND. Restaged BusinessLine communications app that turns a smartphone into a two line phone Conducted comprehensive branding review for Swiss online and mobile casual games company Developed and launched DeepBlueSea, a cloud based telephony platform service that enables multi-location organizations to be their own phone company 2010 -2011 Chief Marketing Offiicer, BlueCava, Irvine, CA Launched start-up device indentification business. Established new category of device fingerprinting. Developed communications strategy and customer acquistion plan for brand. Generated 3,000+ leads. Wrote new website and all communications materials Aided in Series A $5.2 Million fundraising round from private investors including Mark Cuban Generated $4.5 Million in PR including front page article in The Wall Street Journal Re-staged corporate identity and website for parent company, Uniloc 2008-2009 Chief Marketing Officer, kgb, New York, NY Launched new brand and 2-way text business as part of a multi-national team
  2. 2. Achieved a $50 Million run rate after only 6 months Reduced CPA 50X to sub $1 and improved opt-in 3X Organized and completed ad agency, media buying service and public relations agency reviews After 7 months recorded 31% brand awareness and 50%+ brand awareness against demo Used direct response buying and planning techniques to achieve 75% media savings Negotiated partnerships with MTV, CBS, Warner Bros (Sherlock Holmes) and 5 MLB teams Built effective CRM program to re-market to customer base Spearheaded sophisticated market research program that included innovative cell phone studies 2007 Interim CEO for Piggyback Publishing, New York, NY Helped create private equity funded online content syndication business Produced original video content in cooking, beauty, travel and technology Negotiated business development relationships with Google/YouTube, Blinkx, Joost, DiVX and NBC $3 Million run rate in Year 1 2006 Chief Marketing Officer,, Norwalk, CT Doubled website traffic and revenue in first six months Developed first broadcast advertising with gains of +37% in traffic in first four weeks Initiated successful UGC promotion with major viral marketing activity on YouTube Launched first email marketing effort and tripled email list in five months Forbes Best of the Web 2006, Entrepreneur Top 100 Award, Associated Press Best Travel Search Engine, Travel and Leisure Top Travel Website Award, 2006 Time Magazine Top 50 Coolest Website, Business Week 2006 Best Travel Planning Website Award 2002-2006 Chief Marketing Officer/ Chief Brand Officer, Vonage, Holmdel, NJ Grew company from 3,000 lines to 1,350,000+ lines in less than 34 months Achieved 300%+ growth from 2004 to 2005 with marketing and branding initiatives Managed $250 Million marketing budget with largest online advertising budget in the US at 20 Billion impressions per month Initiated sports sponsorships with MLB, NFL and NBA teams, Indy Racing League and Andretti Racing Team Executed strategic relationships with Microsoft, Best Buy, Radio Shack, Circuit City, Staples, Office Depot, Fry’s, Sam’s Club, CompUSA, Earthlink, Amazon, WalMart Helped raise $658 Million in five venture rounds 2005 BrandWeek Marketer of the Year, Winner of USA Today Top Ads of 2005, 2006 EFFIE Award, Named Superbrand #9 (out of 2,000) by Brandweek Magazine, Yahoo Big Idea Chair Finalist, Mixx Award for Direct Response
  3. 3. 2000-2001 Chief Marketing Officer,, New York, NY Launched used car bricks and clicks model in $700 Billion category Increased web traffic +500% with registrations, offers and sales +700% Organized and ran in-house ad agency Created tv, online video, transit, radio, Adopt-A Highway, Hispanic ad campaigns Helped develop in-house call center B to B advertising and dealer development with more than 100 auto dealers 1999-2000 Senior Vice President of Marketing,, New York, NY Grew revenues 570% versus prior year and increased customer base 100% in 5 months Managed $50 Million ad budget and participated in Super Bowl XXXIV Initiated upfront tv buy for 40% savings Negotiated sponsorships and business development relationships with NFL, NASDAQ, Time Warner, Working Women, IBS, South Street Seaport, City of New York Ran successful banner advertising program with 4% click-through rate Executed full corporate identity program, collateral redesign and annual report 1978-1999 President, Etkin & Harris Advertising, Inc, NYC and CT Co-founded and ran full service advertising agency Responsibility for all business development and client contact Copy half of award winning creative team with awards in tv, radio, print, outdoor Managed all media buying and planning; electronic production and market research Clients included: Coca Cola, Johnson & Johnson, M&M Mars (KalKan Pet Foods), Nestle, Scott Paper, Suntory, Culbro, Citibank, Chase, MasterCard, NatWest, EF Hutton, ADP, Sotheby’s, Daimler-Benz, JH Whitney, CES, Montefiore Medical Center, Albert Einstein College of Medicine, St. Vincent’s Cancer Center 1977-1978 Account Management, SSC&B Lintas Advertising, New York, NY Account: Johnson & Johnson - Johnson’s Disposable Diapers 1976-1977 Account Management, Grey Advertising, New York, NY Accounts: Procter & Gamble: Downy Fabric Softener, Duz Detergent EDUCATION Columbia University Graduate School of Business, New York, NY MBA in Marketing and International Business, 1975 Columbia University School of International Affairs, New York, NY MIA in South Asian Studies, 1975 Carleton College, Northfield, MN
  4. 4. BA in Sociology and Anthropology, 1972 Horace Mann School, Bronx NY, 1968 LECTURES The Sloan School of MIT, Columbia Business School, American Marketing Association, Ad Club of New York, ISPCON, Kellogg School of Management, AdTech, ASW, iMedia, AdWeek, Harvard Business School Club of New York, IAB Leadership Conference, B2B Magazine Breakfast Series, Response Magazine Masters Summit, CMO Magazine Forum, Telecom 2004, Cannes Lions Awards 2005 (France), Frost and Sullivan, Marketing Forum, CMO Council, NBCU Digital Media Summit, 2006 Conference Board Corporate Image Conference, 2006 CMO Council North American Summit, 2006 IAB Agency Summit, Argyle 2007 CMO Leadership Forum, The Conference on Marketing 2007, The CMO Club, 2008 Marketing Forum, 2008 Digital Marketing Symposium, 2009 Future Trends Conference 2010, 2010 OMMA Global Conference, Ultra-Light Start-ups, Digiday, Future MidWest Conference, General Assembly BrandSlam Bootcamp, Columbia Business School Brand Forum, Villanova EMBA Program.