Be the first to like this
For five years I was editor-in-chief of a monthly publication on R&D management called Product Development Best Practices Report. This print newsletter reached R&D professionals in Fortune 500 companies in such fields as Aerospace & Defense, Automotives, and Pharmaceuticals. The centerpiece of each issue was the company-specific case study. The case study usually involved interviews with product development managers at the Director level or higher. From these first-hand accounts, I composed an approximately 2500-word piece telling the story of how an R&D organization faced a challenge and arrived at a solution. I wrote case studies with such companies as Ford, Nortel, and Bristol-Myers Squibb dealing with issues from cross-functional integration, to product portfolio management, to technology staging, to hearing the voice of the customer.