iStrategy Miami April 2013

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Track and measure the ROI of your Facebook marketing efforts by benchmarking changes in your Fans' brand sentiment. Avoid wasted paid impressions by targeting likely consumers of your product. Brand Satisfaction data gives you more information about your Facebook consumer than ever before possible.

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iStrategy Miami April 2013

  1. 1. brand SATISFACTION USING FACEBOOK TO MEASURE & INCREASE BRAND ADVOCACY Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  2. 2. LoudDoor is a Facebook Insights Preferred Marketing Developer. We specialize in market research. Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  3. 3. Why use Facebook for research? Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  4. 4. brand SATISFACTION Powered by SEAMLESS USER EXPERIENCE Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  5. 5. brand SATISFACTION Powered by SOCIAL GRAPH UBIQUITY Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  6. 6. brand SATISFACTION Powered by KILLER MOBILE APP India Internet Traffic by Type, Desktop vs. Mobile, 12/08 – 5/12 100% % of Internet Traffic 80% 60% Desktop Internet Mobile Internet 40% 20% 0% 12/08 4/09 8/09 12/09 4/10 8/10 12/10 4/11 8/11 12/11 4/12 Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  7. 7. brand SATISFACTION Powered by MINIMAL SAMPLE CORRECTION TRADITIONAL RESEARCH TECHNIQUES CENSUS NORMALIZATION Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  8. 8. brand SATISFACTION Powered by FACEBOOK REFLECTS THE GENERAL POPULATION US FB 60% 50% 40% 30% 20% 10% 0% 15-24 years old 25-54 years old 55-64 years old 65 and older Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  9. 9. The Challenge Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  10. 10. How do you measure advocacy? Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  11. 11. Net Promoter Score® Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  12. 12. Case Study Live Data Analysis Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  13. 13. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  14. 14. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  15. 15. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  16. 16. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  17. 17. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  18. 18. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  19. 19. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  20. 20. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  21. 21. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  22. 22. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  23. 23. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  24. 24. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  25. 25. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  26. 26. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  27. 27. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  28. 28. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  29. 29. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  30. 30. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  31. 31. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  32. 32. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  33. 33. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  34. 34. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  35. 35. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  36. 36. brand SATISFACTION Powered by Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  37. 37. Using this data to increase advocacy. Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  38. 38. brand SATISFACTION Powered by USING PRECISE LIKES & INTEREST DATA CORRELATIONS 1 2 Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  39. 39. brand SATISFACTION Powered by USING PRECISE LIKES & INTEREST DATA CORRELATIONS 3 Music Hobbies TV Shows Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  40. 40. brand SATISFACTION Powered by ow Sh TV r e st lu cC sC i us M lu st er r M ov i e st lu es sC ie Cl us te b ob H r WHY CUSTOM KEYWORD CLUSTERS WORK Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
  41. 41. brand SATISFACTION Powered by CLOSING THE LOOP TO MEASURE RESULTS Execution 4 1 Content and Media Strategy Development 3 2 Brand Satisfaction Data Analysis Custom Surveys and Tracking Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

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