Using Social Tools to build informal communities David Gurteen NLB, Singapore 11 August 2009

Who am I? Early years KM Facilitator Knowledge Cafes Talks Workshops Knowledge Community Website Knowledge Letter

Early years

KM Facilitator

Knowledge Cafes

Talks

Workshops

Knowledge Community

Website

Knowledge Letter

My Style Informal Interaction Engagement Conversation Hand polls Q&A

Informal

Interaction

Engagement

Conversation

Hand polls

Q&A

Your style  Engage with me Ask questions Take notes TTDs I will ask you to share one TTD

Engage with me

Ask questions

Take notes

TTDs

I will ask you to share one TTD

Who are you? Name? Job Function? Favourite social tool? Your passion? I will go first 

Name?

Job Function?

Favourite social tool?

Your passion?

I will go first 

Rough Agenda 10:00 – 10:30 Introduction 10:30 – 11:00 Twitter for communities 11:00 – 11:15 Conversation about Twitter 11:15 – 11:30 Twitter Q&A 11:30 – 12:00 Knowledge Circle on Social Tools

10:00 – 10:30 Introduction

10:30 – 11:00 Twitter for communities

11:00 – 11:15 Conversation about Twitter

11:15 – 11:30 Twitter Q&A

11:30 – 12:00 Knowledge Circle on Social Tools

Engagement

Scientific paradigm Cause and effect Order Theory Concepts Neatness Scientific language Spreadsheets and Powerpoint Tables and Graphs

Cause and effect

Order

Theory

Concepts

Neatness

Scientific language

Spreadsheets and Powerpoint

Tables and Graphs

Human paradigm Fragmented Messy Emotional Conversation Human interaction Social Everyday language Creatures of habit & passion not logic

Fragmented

Messy

Emotional

Conversation

Human interaction

Social

Everyday language

Creatures of habit & passion not logic

Think for yourself Beware prescriptions Beware certification Beware case studies Beware academia and theory Beware consultants

Beware prescriptions

Beware certification

Beware case studies

Beware academia and theory

Beware consultants

Don’t do KM You don’t “do KM” … you solve business problems and develop business opportunities with KM tools and techniques You don’t “do Social Tools” either! Start with the business outcome you wish to achieve And ask how can Social Tools help!

You don’t “do KM” … you solve business problems and develop business opportunities with KM tools and techniques

You don’t “do Social Tools” either!

Start with the business outcome you wish to achieve

And ask how can Social Tools help!

The best way to make sense of the world is through engagement, conversation and play

The best way to understand social tools is through actually using them!

My Community 16,000 people in 154 countries Everyone should build their own community!

Why do I bother?

I give in order that I may receive!

What I give Give stuff and point to stuff Both my stuff and stuff of others Website, newsletter, RSS feeds, email etc Give my help and support I collaborate with people Connect members to other members Run free events e.g. Knowledge Cafes I use social tools extensively to do this

Give stuff and point to stuff

Both my stuff and stuff of others

Website, newsletter, RSS feeds, email etc

Give my help and support

I collaborate with people

Connect members to other members

Run free events e.g. Knowledge Cafes

I use social tools extensively to do this

What I receive Find like minds Connect with them and build relationships In order to achieve things Learn from them Have fun with them Gain their help and support Spread ideas that are important to me Market and sell my stuff *** consultancy, talks, knowledge cafes, workshops Again social tools play a major role

Find like minds

Connect with them and build relationships

In order to achieve things

Learn from them

Have fun with them

Gain their help and support

Spread ideas that are important to me

Market and sell my stuff ***

consultancy, talks, knowledge cafes, workshops

Again social tools play a major role

Most important benefit is the relationships

Relationship building process Find an interesting person Establish connection with them Build a relationship through social tools Do stuff together Go to 3

Find an interesting person

Establish connection with them

Build a relationship through social tools

Do stuff together

Go to 3

Connection Process Find a like mind Sometimes trip over them, sometimes search Enter in my contacts database Google them & find a reason to communicate If no response back off else Connect on LinkedIn, Dopplr, FaceBook Invite them to join my community & receive newsletter Subscribe to their blog and Twitter feeds Meet them face to face at first opportunity

Find a like mind

Sometimes trip over them, sometimes search

Enter in my contacts database

Google them & find a reason to communicate

If no response back off else

Connect on LinkedIn, Dopplr, FaceBook

Invite them to join my community & receive newsletter

Subscribe to their blog and Twitter feeds

Meet them face to face at first opportunity

Three principals

I want to share knowledge!

I want to be transparent and open

I want to be found and connected to wherever I am!

Social Tools are at the heart of my community!

How I use Twitter to build and support my community And how you can use it too!

Twitter What ever I say I cannot do it justice Huge ecosphere (the TwitterSphere) It’s not about what you had for breakfast It’s not a just a publishing tool Like blogs in the early days it is misunderstood Great for networking & building communities Google it & play with it to understand it

What ever I say I cannot do it justice

Huge ecosphere (the TwitterSphere)

It’s not about what you had for breakfast

It’s not a just a publishing tool

Like blogs in the early days it is misunderstood

Great for networking & building communities

Google it & play with it to understand it

Twitter uses A means of mass broadcasting and receiving short “messages” Inform people “what is new” Announcements Point people to interesting things Keep people informed of activity or status Ask questions

A means of mass broadcasting and receiving short “messages”

Inform people “what is new”

Announcements

Point people to interesting things

Keep people informed of activity or status

Ask questions

Twitter Basics Post Tweets to a blog 140 characters A Tweet can include a URL and #tags You can follow people; they can follow you Messages sent through browser, sms, im or third party application Limited conversational capability

Post Tweets to a blog

140 characters

A Tweet can include a URL and #tags

You can follow people; they can follow you

Messages sent through browser, sms, im or third party application

Limited conversational capability

How to get followers Follow people! Find a big names in your field And follow their followers Either blindly or selectively But over 2,000 people there are limits I don’t follow: people without a photo, bio or intersting tweets unless I know them

Follow people!

Find a big names in your field

And follow their followers

Either blindly or selectively

But over 2,000 people there are limits

I don’t follow: people without a photo, bio or intersting tweets unless I know them

How I use Twitter To read -Tweetdeck To publish – Tweetdeck, Bitly To connect – Follow interesting people To interact - @reply, DM To ask questions To invite people to my events To meet people To build relationships

To read -Tweetdeck

To publish – Tweetdeck, Bitly

To connect – Follow interesting people

To interact - @reply, DM

To ask questions

To invite people to my events

To meet people

To build relationships

Building my community Tweet news items several times a day Tweet personal events/thoughts less often Retweet RT really interesting stuff Use DMs to reply If @reply then try to preserve context Use Bitly to track what interests people

Tweet news items several times a day

Tweet personal events/thoughts less often

Retweet RT really interesting stuff

Use DMs to reply

If @reply then try to preserve context

Use Bitly to track what interests people

Bit.ly Standard Twitter URL shortener But much more Tracks real-time statistics on click-throughs If you open an account will allow you to see all your URLS and their stats! Tool bar accessory to enable easy tweeting

Standard Twitter URL shortener

But much more

Tracks real-time statistics on click-throughs

If you open an account will allow you to see all your URLS and their stats!

Tool bar accessory to enable easy tweeting

Building my community Sensitive to time zones Repeat Tweets to hit different time zones Always attribute Search columns in TweetDeck for KM #KM tag Publish news and quotations

Sensitive to time zones

Repeat Tweets to hit different time zones

Always attribute

Search columns in TweetDeck for KM

#KM tag

Publish news and quotations

RSS to Twitter I have 3 Twitter accounts  DavidGurteen: my regular Twitter account GurteenNews: what’s new on my website GurteenQuotes: quote of the day Take an rss feed & turn into a Twitter feed rsstotwitter.com twitterfeed.com

I have 3 Twitter accounts 

DavidGurteen: my regular Twitter account

GurteenNews: what’s new on my website

GurteenQuotes: quote of the day

Take an rss feed & turn into a Twitter feed

rsstotwitter.com

twitterfeed.com

Building my community I have conversations in Facebook over Tweets posted in Twitter! Have published lists of KM Tweeters on my website Exploring what my new iPhone can offer

I have conversations in Facebook over Tweets posted in Twitter!

Have published lists of KM Tweeters on my website

Exploring what my new iPhone can offer

Complementary tools Thousands of them – just Google If you can think it there is a tool to do it! TweetDeck Twitteriffic for iPhone or Mac Twittercounter Bit.ly All sorts of widgets

Thousands of them – just Google

If you can think it there is a tool to do it!

TweetDeck

Twitteriffic for iPhone or Mac

Twittercounter

Bit.ly

All sorts of widgets

Understanding Twitter Create an account Start to play with it Google for uses, business applications, complementary tools etc Follow people/orgs like TechCrunch, Mashable, Robin Good Use social tools to learn!

Create an account

Start to play with it

Google for uses, business applications, complementary tools etc

Follow people/orgs like TechCrunch, Mashable, Robin Good

Use social tools to learn!

Social Tools

Social Tools Social Tools enable you to find people, and to connect and collaborate with them through computer-mediated communication to form communities

Allow you to … Publish, find and read stuff Find people and be found yourself Connect and build relationships Have group discussions Work together The best social tools enable you to do all of these things but typically have one dominant function

Publish, find and read stuff

Find people and be found yourself

Connect and build relationships

Have group discussions

Work together

Publish, find, read Blogs Delicious Twitter SlideShare Scribd Calameo Flickr YouTube Odeo Podcasts Newsletters RSS feeds/readers

Blogs

Delicious

Twitter

SlideShare

Scribd

Calameo

Flickr

YouTube

Odeo

Podcasts

Newsletters

RSS feeds/readers

Connect and build relationships LinkedIn Facebook Twitter Email Instant Messaging SMS Skype iPhone

LinkedIn

Facebook

Twitter

Email

Instant Messaging

SMS

Skype

iPhone

Find people and be found Google Search LinkedIn, Facebook Dopplr Google Latitude Brightkite Plazer

Google Search

LinkedIn, Facebook

Dopplr

Google Latitude

Brightkite

Plazer

Have group discussions Ning Google and Yahoo groups LinkedIn and Facebook groups Twitter Listservs dimdim

Ning

Google and Yahoo groups

LinkedIn and Facebook groups

Twitter

Listservs

dimdim

Work together Wikis Google Docs

Wikis

Google Docs

Knowledge Circle

An opportunity to ask me specific questions about how I use social tools and how you might use them yourself.

www.gurteen.com David Gurteen Gurteen Knowledge Tel: +44 7774 178 650 Email: david.gurteen@gurteen.com

Licence You may use these slides under the Creative Commons Licence: Attribution-Share Alike 2.0 http://creativecommons.org/licenses/by-sa/2.0/uk/

You may use these slides under the Creative Commons Licence: Attribution-Share Alike 2.0

http://creativecommons.org/licenses/by-sa/2.0/uk/