IBM KM Blueprint Workshop: KM Goes Social

Slide 1: IBM Knowledge Management Blue Print Workshop January 2008 David Gurteen

Slide 2: KM goes Social IBM SE Asia January 2008 David Gurteen

Slide 3: Begin with the end in mind • A brief history of KM • The impact of social tools and Web 2.0 on KM • The evolution of KM • KM 1.0 to KM 2.0 • KM goes Social David Gurteen

Slide 4: Two early forms of KM • Techno-centric KM • People-centric KM • Blended David Gurteen

Slide 5: Techno-centric KM • Corporate KM • Birth 1995 (Lotus Notes 1989) • Internet, Intranets, Office, E-mail • The management of unstructured information • Database and search centric • For many organizations what KM is about! David Gurteen

Slide 6: People-centric KM • Personal Knowledge Management (PKM) • People Centred Knowledge Management (PCKM) • Soft tools e.g. Cops, After Action Reviews • Pioneers – BP (Chris Collison, Geoff Parcell) – Buckman Labs (Bob Buckman) David Gurteen

Slide 7: People-centric KM Tools • Communities of Practice • Storytelling and narrative • After action reviews • Peer assists • Retrospects • Knowledge Cafes • Open Space • Appreciative Inquiry David Gurteen

Slide 8: KM Today • Both forms of KM practiced • KC UK – Collaboration – Content • Over-hyped, underperformed • Is KM dead? • KM changing/evolving • Not driven by the traditional KM community David Gurteen

Slide 9: The Disruptor • Social Tools • Quietly evolving on the web • Roots not in KM • Social Tool thought leaders and even KM advocates avoid the label! David Gurteen

Slide 10: Social Tools • What are social tools for? – Finding and connecting with people – Building communities – Sharing Knowledge • They are in fact personal/social KM tools! David Gurteen

Slide 11: Social Tools •Blogger • Weblogs •Technorati • Wikis •MediaWiki •LinkedIn, Facebook • Social book marking & tagging •Delicious • Social Networking Communities •Google Reader, Bloglines • Instant Messaging/Presence •Skype •Flickr • RSS Feed Readers •YouTube, Google Video • Micro-blogging •Twitter •Odeo • Podcasts, videocasts •Slideshare • Mashups •iPod •Creative Commons David Gurteen

Slide 12: Social Tools • You will never understand Social Tools by reading about them or intellectual analysis • There is no substitute for using and experimenting with them • They have emergent properties that are not immediately apparent David Gurteen

Slide 13: Web 2.0 • The social web • The participatory web • Built around social tools • Evolved, emerged • Not planned • Not IBM or Microsoft • Open protocols • Low cost David Gurteen

Slide 14: Enterprise 2.0 • Taking Web 2.0 into the organization • Weblogs and Wikis • IBM and Microsoft now in the game • And more … David Gurteen

Slide 15: Business 2.0, Management 2.0, Leadership 2.0, Education 2.0 • 2.0 meme is spreading! • Social Tools are incredibly powerful • Change the game • Put power in the hands of the people! • Can be seen as disruptive & even subversive David Gurteen

Slide 16: So what does this mean for KM? David Gurteen

Slide 17: KM 1.0 • The old traditional, corporate, techno-centric command and control form of KM David Gurteen

Slide 18: KM 2.0 • Take – People-centric KM, PKM • CoPs, AARs, KCafes, … – Social Computing • Weblogs, Wikis, … • To create – A new form of KM – KM 2.0 or Social KM David Gurteen

Slide 19: KM 2.0 • KM is no longer a central corporate function it is now an integral part of a everyone’s everyday work • Knowledge is no longer controlled centrally but the ownership and control is distributed throughout the organization David Gurteen

Slide 20: Social KM KM 1.0 KM 2.0 • Corporate • Personal • Top down • Bottom up • Centralised • Decentralised • Command & Control • Distributed • Monolithic systems • Ecosystems • Explicit Knowledge • Tacit Knowledge David Gurteen

Slide 21: KM Tool Comparison KM 1.0 KM 2.0 • Taxonomies • Social Tagging • People Finders • Social Networking • Databases • Blogs & Wikis • E-mail • Instant Messaging • Newsletters • RSS Feeds & Readers • Discussion Forums • Blogs David Gurteen

Slide 22: Social KM KM 1.0 KM 2.0 KM is extra work KM is part of my everyday work Work is behind closed doors Work is open and transparent People are afraid to talk openly Anyone can say anything People directories provide contact Social Networking platforms reflect who information is doing what with whom Content is centralised, protected and Content is distributed freely and controlled uncontrolled IT chooses the tools I use I have a choice & select my own tools Knowledge sharing is database centric Knowledge sharing is people centric Knowledge is forcibly captured just in Knowledge is naturally captured as part case of my work Best Practices Stories David Gurteen

Slide 23: Social KM KM 1.0 KM 2.0 Distribute by e-mail Subscribe to feeds CoPs centrally controlled Anyone can start a CoP Centrally controlled publishing Anyone can publish Search for experts and content separate Content filtered through experts Content is centralised, protected and Content is distributed freely and controlled uncontrolled Context stripped Rich stories, audio and video Professional voice, 3rd person Personal voice, 1st person Think quietly alone Think out load together Efficiency and productivity Improved decision making & innovation David Gurteen

Slide 24: KM is about Conversation A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies. The Cluetrain Manifesto KM is simply the art of enabling trusted, context-rich conversations among the appropriate members of communities about things these communities are passionate about. Dave Pollard David Gurteen

Slide 25: Social KM I think, at its best, KM is a social phenomena. Its where people come together to share their knowledge, to learn from each other and to work more effectively together - to meet both their business and personal objectives. That’s my view of KM. David Gurteen, ECKM, September 2006, Budapest. David Gurteen

Slide 26: KM is going Social David Gurteen

Slide 27: www.gurteen.com David Gurteen Gurteen Knowledge Tel: +44 1252 812 878 Email: david.gurteen@gurteen.com David Gurteen

Slide 28: Licence • You may use these slides under the following Creative Commons Licence • Attribution-Share Alike 2.0 • http://creativecommons.org/licenses/by-sa/2.0/uk/ David Gurteen