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IBM KM Blueprint Workshop: KM Goes Social
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IBM KM Blueprint Workshop: KM Goes Social


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A keynote talk on KM2.0 (KM 2.0) that I gave as part of a series of IBM Workshops in Singapore, Kuala Lumpur and Bangkok in January 2008.

A keynote talk on KM2.0 (KM 2.0) that I gave as part of a series of IBM Workshops in Singapore, Kuala Lumpur and Bangkok in January 2008.

Published in: Technology, Education

1 Comment
  • Hi there Sergio

    good questions. But KM metrics as they are being done by most organisations are not useful. Because its easy, many orgs just count inputs and all we get is a picture of numbers.

    Most of us agree KM is about the SOCIAL so if we want a picture of what is happening in our SOCIAL environment we have to use SOCIAL tools, ie/ interviews, stories, theme analysis, anthropoligical observations - all tools researchers in the humanities like history and sociology have been using for years. Let's not take the easy way and give in to the bean counters in organisations with their need for meaningless number but rather educate them on how these techniques will give us understanding of what is really going on. Its only when we have an understanding of things like relationships, human networks, people' own perceptions of what knowledge they need/have etc, as well as the lack or flow of knowledge in their groups that we can create a path of action to improve that which we are trying to improve. Otherwise you'll just have one more KM metric presentation that bores the pants off everyone and contributes nothing to our intended path.<br /><br/>
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  • 1. IBM Knowledge Management Blue Print Workshop January 2008
  • 2. KM goes Social IBM SE Asia January 2008
  • 3. Begin with the end in mind
    • A brief history of KM
    • The impact of social tools and Web 2.0 on KM
    • The evolution of KM
    • KM 1.0 to KM 2.0
    • KM goes Social
  • 4. Two early forms of KM
    • Techno-centric KM
    • People-centric KM
    • Blended
  • 5. Techno-centric KM
    • Corporate KM
    • Birth 1995 (Lotus Notes 1989)
    • Internet, Intranets, Office, E-mail
    • The management of unstructured information
    • Database and search centric
    • For many organizations what KM is about!
  • 6. People-centric KM
    • Personal Knowledge Management (PKM)
    • People Centred Knowledge Management (PCKM)
    • Soft tools e.g. Cops, After Action Reviews
    • Pioneers
      • BP (Chris Collison, Geoff Parcell)
      • Buckman Labs (Bob Buckman)
  • 7. People-centric KM Tools
    • Communities of Practice
    • Storytelling and narrative
    • After action reviews
    • Peer assists
    • Retrospects
    • Knowledge Cafes
    • Open Space
    • Appreciative Inquiry
  • 8. KM Today
    • Both forms of KM practiced
    • KC UK
      • Collaboration
      • Content
    • Over-hyped, underperformed
    • Is KM dead?
    • KM changing/evolving
    • Not driven by the traditional KM community
  • 9. The Disruptor
    • Social Tools
    • Quietly evolving on the web
    • Roots not in KM
    • Social Tool thought leaders and even KM advocates avoid the label!
  • 10. Social Tools
    • What are social tools for?
      • Finding and connecting with people
      • Building communities
      • Sharing Knowledge
    • They are in fact personal/social KM tools!
  • 11. Social Tools
    • Weblogs
    • Wikis
    • Social book marking & tagging
    • Social Networking Communities
    • Instant Messaging/Presence
    • RSS Feed Readers
    • Micro-blogging
    • Podcasts, videocasts
    • Mashups
    • Blogger
    • Technorati
    • MediaWiki
    • LinkedIn, Facebook
    • Delicious
    • Google Reader, Bloglines
    • Skype
    • Flickr
    • YouTube, Google Video
    • Twitter
    • Odeo
    • Slideshare
    • iPod
    • Creative Commons
  • 12. Social Tools
    • You will never understand Social Tools by reading about them or intellectual analysis
    • There is no substitute for using and experimenting with them
    • They have emergent properties that are not immediately apparent
  • 13. Web 2.0
    • The social web
    • The participatory web
    • Built around social tools
    • Evolved, emerged
    • Not planned
    • Not IBM or Microsoft
    • Open protocols
    • Low cost
  • 14. Enterprise 2.0
    • Taking Web 2.0 into the organization
    • Weblogs and Wikis
    • IBM and Microsoft now in the game
    • And more …
  • 15. Business 2.0, Management 2.0, Leadership 2.0, Education 2.0
    • 2.0 meme is spreading!
    • Social Tools are incredibly powerful
    • Change the game
    • Put power in the hands of the people!
    • Can be seen as disruptive & even subversive
  • 16. So what does this mean for KM?
  • 17. KM 1.0
    • The old traditional, corporate, techno-centric command and control form of KM
  • 18. KM 2.0
    • Take
      • People-centric KM, PKM
        • CoPs, AARs, KCafes, …
      • Social Computing
        • Weblogs, Wikis, …
    • To create
      • A new form of KM
      • KM 2.0 or Social KM
  • 19. KM 2.0
    • KM is no longer a central corporate function it is now an integral part of a everyone’s everyday work
    • Knowledge is no longer controlled centrally but the ownership and control is distributed throughout the organization
  • 20. Social KM
    • Corporate
    • Top down
    • Centralised
    • Command & Control
    • Monolithic systems
    • Explicit Knowledge
    • Personal
    • Bottom up
    • Decentralised
    • Distributed
    • Ecosystems
    • Tacit Knowledge
    KM 1.0 KM 2.0
  • 21. KM Tool Comparison
    • Taxonomies
    • People Finders
    • Databases
    • E-mail
    • Newsletters
    • Discussion Forums
    • Social Tagging
    • Social Networking
    • Blogs & Wikis
    • Instant Messaging
    • RSS Feeds & Readers
    • Blogs
    KM 1.0 KM 2.0
  • 22. Social KM Anyone can say anything People are afraid to talk openly Work is open and transparent Work is behind closed doors Stories Best Practices KM 2.0 KM 1.0 Knowledge is naturally captured as part of my work Knowledge is forcibly captured just in case Knowledge sharing is people centric Knowledge sharing is database centric I have a choice & select my own tools IT chooses the tools I use Content is distributed freely and uncontrolled Content is centralised, protected and controlled Social Networking platforms reflect who is doing what with whom People directories provide contact information KM is part of my everyday work KM is extra work
  • 23. Social KM Think out load together Think quietly alone Anyone can publish Centrally controlled publishing Anyone can start a CoP CoPs centrally controlled KM 2.0 KM 1.0 Improved decision making & innovation Efficiency and productivity Personal voice, 1 st person Professional voice, 3 rd person Rich stories, audio and video Context stripped Content is distributed freely and uncontrolled Content is centralised, protected and controlled Content filtered through experts Search for experts and content separate Subscribe to feeds Distribute by e-mail
  • 24. KM is about Conversation KM is simply the art of enabling trusted, context-rich conversations among the appropriate members of communities about things these communities are passionate about. Dave Pollard A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies. The Cluetrain Manifesto
  • 25. Social KM I think, at its best, KM is a social phenomena. Its where people come together to share their knowledge, to learn from each other and to work more effectively together - to meet both their business and personal objectives. That’s my view of KM. David Gurteen, ECKM, September 2006, Budapest.
  • 26. KM is going Social
  • 27. David Gurteen Gurteen Knowledge Tel: +44 1252 812 878 Email:
  • 28. Licence
    • You may use these slides under the following Creative Commons Licence
    • Attribution-Share Alike 2.0