IBM KM Blueprint Workshop: KM Goes Social

IBM Knowledge Management Blue Print Workshop January 2008

KM goes Social IBM SE Asia January 2008

Begin with the end in mind

A brief history of KM

The impact of social tools and Web 2.0 on KM

The evolution of KM

KM 1.0 to KM 2.0

KM goes Social

Two early forms of KM

Techno-centric KM

People-centric KM

Blended

Techno-centric KM

Corporate KM

Birth 1995 (Lotus Notes 1989)

Internet, Intranets, Office, E-mail

The management of unstructured information

Database and search centric

For many organizations what KM is about!

People-centric KM

Personal Knowledge Management (PKM)

People Centred Knowledge Management (PCKM)

Soft tools e.g. Cops, After Action Reviews

Pioneers

BP (Chris Collison, Geoff Parcell)

Buckman Labs (Bob Buckman)

People-centric KM Tools

Communities of Practice

Storytelling and narrative

After action reviews

Peer assists

Retrospects

Knowledge Cafes

Open Space

Appreciative Inquiry

KM Today

Both forms of KM practiced

KC UK

Collaboration

Content

Over-hyped, underperformed

Is KM dead?

KM changing/evolving

Not driven by the traditional KM community

The Disruptor

Social Tools

Quietly evolving on the web

Roots not in KM

Social Tool thought leaders and even KM advocates avoid the label!

Social Tools

What are social tools for?

Finding and connecting with people

Building communities

Sharing Knowledge

They are in fact personal/social KM tools!

Social Tools

Weblogs

Wikis

Social book marking & tagging

Social Networking Communities

Instant Messaging/Presence

RSS Feed Readers

Micro-blogging

Podcasts, videocasts

Mashups

Blogger

Technorati

MediaWiki

LinkedIn, Facebook

Delicious

Google Reader, Bloglines

Skype

Flickr

YouTube, Google Video

Twitter

Odeo

Slideshare

iPod

Creative Commons

Social Tools

You will never understand Social Tools by reading about them or intellectual analysis

There is no substitute for using and experimenting with them

They have emergent properties that are not immediately apparent

Web 2.0

The social web

The participatory web

Built around social tools

Evolved, emerged

Not planned

Not IBM or Microsoft

Open protocols

Low cost

Enterprise 2.0

Taking Web 2.0 into the organization

Weblogs and Wikis

IBM and Microsoft now in the game

And more …

Business 2.0, Management 2.0, Leadership 2.0, Education 2.0

2.0 meme is spreading!

Social Tools are incredibly powerful

Change the game

Put power in the hands of the people!

Can be seen as disruptive & even subversive

So what does this mean for KM?

KM 1.0

The old traditional, corporate, techno-centric command and control form of KM

KM 2.0

Take

People-centric KM, PKM

CoPs, AARs, KCafes, …

Social Computing

Weblogs, Wikis, …

To create

A new form of KM

KM 2.0 or Social KM

KM 2.0

KM is no longer a central corporate function it is now an integral part of a everyone’s everyday work

Knowledge is no longer controlled centrally but the ownership and control is distributed throughout the organization

Social KM

Corporate

Top down

Centralised

Command & Control

Monolithic systems

Explicit Knowledge

Personal

Bottom up

Decentralised

Distributed

Ecosystems

Tacit Knowledge

KM 1.0 KM 2.0

KM Tool Comparison

Taxonomies

People Finders

Databases

E-mail

Newsletters

Discussion Forums

Social Tagging

Social Networking

Blogs & Wikis

Instant Messaging

RSS Feeds & Readers

Blogs

KM 1.0 KM 2.0

Social KM Anyone can say anything People are afraid to talk openly Work is open and transparent Work is behind closed doors Stories Best Practices KM 2.0 KM 1.0 Knowledge is naturally captured as part of my work Knowledge is forcibly captured just in case Knowledge sharing is people centric Knowledge sharing is database centric I have a choice & select my own tools IT chooses the tools I use Content is distributed freely and uncontrolled Content is centralised, protected and controlled Social Networking platforms reflect who is doing what with whom People directories provide contact information KM is part of my everyday work KM is extra work

Social KM Think out load together Think quietly alone Anyone can publish Centrally controlled publishing Anyone can start a CoP CoPs centrally controlled KM 2.0 KM 1.0 Improved decision making & innovation Efficiency and productivity Personal voice, 1 st person Professional voice, 3 rd person Rich stories, audio and video Context stripped Content is distributed freely and uncontrolled Content is centralised, protected and controlled Content filtered through experts Search for experts and content separate Subscribe to feeds Distribute by e-mail

KM is about Conversation KM is simply the art of enabling trusted, context-rich conversations among the appropriate members of communities about things these communities are passionate about. Dave Pollard A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies. The Cluetrain Manifesto

Social KM I think, at its best, KM is a social phenomena. Its where people come together to share their knowledge, to learn from each other and to work more effectively together - to meet both their business and personal objectives. That’s my view of KM. David Gurteen, ECKM, September 2006, Budapest.

KM is going Social

www.gurteen.com David Gurteen Gurteen Knowledge Tel: +44 1252 812 878 Email: david.gurteen@gurteen.com

Licence