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Strategies for Increasing Income in the New Economy (revised)

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  • 1. Strategies for Increasing Income in the New Economy by David D. Greene III, CPF, MT
  • 2. Agenda •Who We Are •Core Competency •Unique Value Proposition •Case Studies •The ELLA Award •5P’s 2
  • 3. Urbanomics Consulting Group Overview Urbanomics Consulting Group’s vision for, value of and commitment to empowering urban communities or Emerging Domestic Markets (EDMs) has been the Northern Star (guiding premise) of our work since inception - more than 12 years ago. Our competencies include:  Strategic marketing and public relations firm specializing in emerging domestic markets  More than a decade of experience aligning progressive brands with important business and social issues  Pairs companies and other organizations with causes to bolster institutional and social change initiatives among urban populations The products of our work:  Community partnerships  Corporate Community Involvements Strategies and Programs  Private-Public Partnerships around issues in minority markets 3
  • 4. Urbanomics Consulting Group Overview Strategic Community Investment in EDMs has been our work for over a decade with people, places or enterprises with growth potential that face capital constraints due to systematic undervaluation as a result of imperfect market information. In recent years, our work has taken aim at philanthropy in EDMs. The markets include:  Urban and rural communities;  Ethnic and women-owned firms;  Companies serving low-to-moderate income populations; and  Other small- and medium-sized businesses. Emerging Domestic Markets consist of the fastest-growing segments of the U.S. economy and have an enormous, untapped growth potential for businesses. Corporations that tailor their community involvement initiatives to address needs of EDMs can expand market share of their products among these influential and affluent consumer segments. Source: Milken Institute 4
  • 5. Core Competency A core competency is something an organization does especially well relative to its competitors or others in its field. Core competency is the process at the heart of your organization’s unique value proposition and the source of success for organizations pursuing excellence. 5
  • 6. Unique Value Proposition A unique proposition is a product or service promise presented as a succinct statement that describes how you are unique to differentiate you and your product or service from your competitors in your market. It should make your Unique Perceived Benefit or UPB very clear to potential customers as a customeroriented product offer. 6
  • 7. Urbanomics 5P’s for Revenue Diversification Patent exploration Productize core process (Explore process patent as a way to protect your core competency and raise capital) (Sell your core process as a service) 5P’s of RD Price re-rate Permutate or Parse (Revisit rates and pricing regularly for appropriate increases) (Create multiple products or services from your core process). Partner on products (Sell as value-add for partners) 7
  • 8. Case Study: UCG •UCG •Core Competency •Unique Value Proposition •The ELLA Award 8
  • 9. Case Study: FedEx and UPS 9
  • 10. Case Study: FedEx and UPS (Cont’d) 10
  • 11. Case Study: FedEx and UPS (Cont’d) 11
  • 12. Case Study: FedEx and UPS (Cont’d) 12
  • 13. Case Study: FedEx and UPS (Cont’d) 13

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