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Lead Generation:  The Formula for Success By Deepak Gupta Product Camp Silicon Valley  4/02/2011
Lead Generation: The Formula for Success <ul><li>Today’s Format:  </li></ul><ul><li>Introductions – this is a networking e...
Lead Generation: The Formula for Success <ul><li>To be successful in Lead Generation, a good Marketer has to embrace, alig...
Lead Generation: The Formula for Success <ul><li>Let’s examine each element briefly: </li></ul><ul><li>Branding </li></ul>...
Lead Generation: The Formula for Success <ul><li>Why is this formula so important for a Marketer? </li></ul><ul><li>Consum...
Lead Generation: The Formula for Success <ul><li>Why the Quick Fix won’t work:  </li></ul><ul><li>Successful Lead Gen is n...
Lead Generation: The Formula for Success <ul><li>So, how does one implement a Lead Generation Plan? </li></ul>I leave it u...
Lead Generation: The Formula for Success <ul><li>Additional Questions | Contact Info: </li></ul><ul><li>Deepak Gupta </li>...
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Lead generation formulaforsuccess

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Transcript of "Lead generation formulaforsuccess"

  1. 1. Lead Generation: The Formula for Success By Deepak Gupta Product Camp Silicon Valley 4/02/2011
  2. 2. Lead Generation: The Formula for Success <ul><li>Today’s Format: </li></ul><ul><li>Introductions – this is a networking event! </li></ul><ul><li>Brief Overview </li></ul><ul><li>Group Discussion – I want to hear from you </li></ul><ul><li>And feel free to interrupt at any time </li></ul><ul><li>Twitter Hashtag - #SVPCAMP </li></ul>#svpcamp
  3. 3. Lead Generation: The Formula for Success <ul><li>To be successful in Lead Generation, a good Marketer has to embrace, align and harmonize all the elements involved. Together, these form the equation: </li></ul><ul><li>Lead Generation = </li></ul><ul><li>Branding + SEO + Social Media + Traditional Marketing + Customer Svc + PR + Mobile Marketing + Landing Pages </li></ul>#svpcamp
  4. 4. Lead Generation: The Formula for Success <ul><li>Let’s examine each element briefly: </li></ul><ul><li>Branding </li></ul><ul><li>SEO </li></ul><ul><li>Social Media </li></ul><ul><li>Traditional Marketing </li></ul><ul><li>Customer Service </li></ul><ul><li>PR </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>Landing Page Design </li></ul>#svpcamp
  5. 5. Lead Generation: The Formula for Success <ul><li>Why is this formula so important for a Marketer? </li></ul><ul><li>Consumers need to feel consistency with your firm </li></ul><ul><li>Incubator </li></ul><ul><li>Nurturing / Relationship Building </li></ul><ul><li>You need to be a sheep herder </li></ul><ul><li>Increased length of sales cycles & savvy Consumers </li></ul><ul><li>Measure and Justify your Marketing ROI </li></ul><ul><li>Let’s use the analogy of dating to explain . . . </li></ul>#svpcamp
  6. 6. Lead Generation: The Formula for Success <ul><li>Why the Quick Fix won’t work: </li></ul><ul><li>Successful Lead Gen is not a one night stand! </li></ul><ul><li>Are you earning your Consumer’s respect? </li></ul><ul><li>Many companies want the quick fix </li></ul><ul><li>What added value do you offer? </li></ul><ul><li>Are you fostering long term relationships? </li></ul><ul><li>Thought leadership </li></ul>#svpcamp
  7. 7. Lead Generation: The Formula for Success <ul><li>So, how does one implement a Lead Generation Plan? </li></ul>I leave it up to you. #svpcamp
  8. 8. Lead Generation: The Formula for Success <ul><li>Additional Questions | Contact Info: </li></ul><ul><li>Deepak Gupta </li></ul><ul><li>Founder - Marketing By Deepak Consulting Group; </li></ul><ul><li>VP Marketing, PR - Help My Resume </li></ul><ul><li>URL: MarketingByDeepak.com </li></ul><ul><li>Email: Deepak@MarketingByDeepak.com </li></ul><ul><li>LinkedIn: LinkedIn.com/in/Deepak5150 </li></ul><ul><li>Twitter: @dgupta5150 </li></ul>#svpcamp
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