Lead generation formulaforsuccess
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Lead generation formulaforsuccess

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Lead generation formulaforsuccess Lead generation formulaforsuccess Presentation Transcript

  • Lead Generation: The Formula for Success By Deepak Gupta Product Camp Silicon Valley 4/02/2011
  • Lead Generation: The Formula for Success
    • Today’s Format:
    • Introductions – this is a networking event!
    • Brief Overview
    • Group Discussion – I want to hear from you
    • And feel free to interrupt at any time
    • Twitter Hashtag - #SVPCAMP
    #svpcamp
  • Lead Generation: The Formula for Success
    • To be successful in Lead Generation, a good Marketer has to embrace, align and harmonize all the elements involved. Together, these form the equation:
    • Lead Generation =
    • Branding + SEO + Social Media + Traditional Marketing + Customer Svc + PR + Mobile Marketing + Landing Pages
    #svpcamp
  • Lead Generation: The Formula for Success
    • Let’s examine each element briefly:
    • Branding
    • SEO
    • Social Media
    • Traditional Marketing
    • Customer Service
    • PR
    • Mobile Marketing
    • Landing Page Design
    #svpcamp
  • Lead Generation: The Formula for Success
    • Why is this formula so important for a Marketer?
    • Consumers need to feel consistency with your firm
    • Incubator
    • Nurturing / Relationship Building
    • You need to be a sheep herder
    • Increased length of sales cycles & savvy Consumers
    • Measure and Justify your Marketing ROI
    • Let’s use the analogy of dating to explain . . .
    #svpcamp
  • Lead Generation: The Formula for Success
    • Why the Quick Fix won’t work:
    • Successful Lead Gen is not a one night stand!
    • Are you earning your Consumer’s respect?
    • Many companies want the quick fix
    • What added value do you offer?
    • Are you fostering long term relationships?
    • Thought leadership
    #svpcamp
  • Lead Generation: The Formula for Success
    • So, how does one implement a Lead Generation Plan?
    I leave it up to you. #svpcamp
  • Lead Generation: The Formula for Success
    • Additional Questions | Contact Info:
    • Deepak Gupta
    • Founder - Marketing By Deepak Consulting Group;
    • VP Marketing, PR - Help My Resume
    • URL: MarketingByDeepak.com
    • Email: Deepak@MarketingByDeepak.com
    • LinkedIn: LinkedIn.com/in/Deepak5150
    • Twitter: @dgupta5150
    #svpcamp