5 best strategies to develop a responsive email list

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Whether you have a 500-person list or a 5000-person list, the rate at which they respond to your offers ties directly in with how well they know, like and trust you and see you as the expert providing answers to the problems keeping them awake at night. Here are the 5 strategies you can employ to develop a responsive email list.

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5 best strategies to develop a responsive email list

  1. 1. Email Marketing Tips: 5 Best Strategies to Develop a Responsive Email List<br />www.IntrovertMarketingToolkit.com<br />
  2. 2. When you first get on the list of many Internet marketing gurus, they begin to try and sell you right away.<br />www.IntrovertMarketingToolkit.com<br />
  3. 3. While this has worked well for many years, it’s no longer working, as many Internet searchers are becoming marketing-savvy.<br />www.IntrovertMarketingToolkit.com<br />
  4. 4. If you have a relationship with people on your list, they expect that you’ll be selling to them.<br />www.IntrovertMarketingToolkit.com<br />
  5. 5. Whether you have a 500-person list or a 5000-person list, the rate at which they respond to your offers ties directly in with how well they know, like and trust you and see you as the expert providing answers to the problems keeping them awake at night.<br />www.IntrovertMarketingToolkit.com<br />
  6. 6. Here are the 5 strategies you can employ to develop a responsive email list:<br />www.IntrovertMarketingToolkit.com<br />
  7. 7. Tip #1: Get personal <br />www.IntrovertMarketingToolkit.com<br />
  8. 8. Tip #1: Get personal <br /><ul><li>Readers want to know more about you as a person. </li></ul>www.IntrovertMarketingToolkit.com<br />
  9. 9. Tip #1: Get personal <br /><ul><li>Readers want to know more about you as a person.
  10. 10. Don't be afraid to share what's going on in your life.</li></ul>www.IntrovertMarketingToolkit.com<br />
  11. 11. Tip #2: Talk about your business in first person<br />www.IntrovertMarketingToolkit.com<br />
  12. 12. Tip #2: Talk about your business in first person<br /><ul><li>Don’t try to sell yourself as a large corporation by referring to your business in third person or by company name</li></ul>www.IntrovertMarketingToolkit.com<br />
  13. 13. Tip #2: Talk about your business in first person<br /><ul><li>Don’t try to sell yourself as a large corporation by referring to your business in third person or by company name
  14. 14. Don’t be embarrassed to let others know you’re a solo business owner</li></ul>www.IntrovertMarketingToolkit.com<br />
  15. 15. Tip #2: Talk about your business in first person<br /><ul><li>Don’t try to sell yourself as a large corporation by referring to your business in third person or by company name
  16. 16. Don’t be embarrassed to let others know you’re a solo business owner
  17. 17. People do business with other people, not some nameless and faceless corporate entity. </li></ul>www.IntrovertMarketingToolkit.com<br />
  18. 18. Tip #3: Show up as the business owner<br />www.IntrovertMarketingToolkit.com<br />
  19. 19. Tip #3: Show up as the business owner<br /><ul><li>Part of the process of having your list get to know you is sharing images and audio of yourself. </li></ul>www.IntrovertMarketingToolkit.com<br />
  20. 20. Tip #3: Show up as the business owner<br /><ul><li>Part of the process of having your list get to know you is sharing images and audio of yourself.
  21. 21. You can do by using your headshot in your blog or ezine header or by posting an audio or video intro on your web site. </li></ul>www.IntrovertMarketingToolkit.com<br />
  22. 22. Tip #3: Show up as the business owner<br /><ul><li>Part of the process of having your list get to know you is sharing images and audio of yourself.
  23. 23. You can do by using your headshot in your blog or ezine header or by posting an audio or video intro on your web site.
  24. 24. Make sure the images that you share are recent and are reflective of how you look today. </li></ul>www.IntrovertMarketingToolkit.com<br />
  25. 25. Tip #4: Contact consistently<br />www.IntrovertMarketingToolkit.com<br />
  26. 26. Tip #4: Contact consistently<br /><ul><li>Pick a day and time each week to distribute your ezine and stick to that consistently from week-to-week </li></ul>www.IntrovertMarketingToolkit.com<br />
  27. 27. Tip #5: Contact frequently<br />www.IntrovertMarketingToolkit.com<br />
  28. 28. Tip #5: Contact frequently<br /><ul><li>Don’t make the big mistake of not emailing your list often enough because you’re concerned that too many emails will cause list members to unsubscribe.</li></ul>www.IntrovertMarketingToolkit.com<br />
  29. 29. Tip #5: Contact frequently<br /><ul><li>Don’t make the big mistake of not emailing your list often enough because you’re concerned that too many emails will cause list members to unsubscribe.
  30. 30. Reality – You will lose list members with every email that you send because:
  31. 31. they feel you’re no longer relevant to them
  32. 32. they’re overwhelmed with email
  33. 33. they never really had an interest in what you offer</li></ul>www.IntrovertMarketingToolkit.com<br />
  34. 34. Tip #5: Contact frequently<br /><ul><li>Don’t make the big mistake of not emailing your list often enough because you’re concerned that too many emails will cause list members to unsubscribe.
  35. 35. Reality – You will lose list members with every email that you send because:
  36. 36. they feel you’re no longer relevant to them
  37. 37. they’re overwhelmed with email
  38. 38. they never really had an interest in what you offer
  39. 39. Send them away happily knowing that their departure makes room for a more perfect list member to join your list through one of your many list-building strategies.</li></ul>www.IntrovertMarketingToolkit.com<br />
  40. 40. For best results, you need to email your list weekly. Any less and it takes a much longer time to build a relationship with your list because they don't hear from you as often. If you're frustrated with not getting the results you want from your list, touch base with them more often.<br />www.IntrovertMarketingToolkit.com<br />
  41. 41. Email marketing works well when you have a well-established relationship with your contact list. Follow these 5 strategies to strengthen the responsiveness of your list today.<br />www.IntrovertMarketingToolkit.com<br />
  42. 42. Learn the 9 Internet Marketing Secrets that Help Introverts Get More Clients (and Make More Sales) Than You Ever Thought Possible Without Sacrificing Your Introvered Soul!<br />If you're frustrated, confused, and think you'll never be successful in getting clients online, you need to enroll in this free ecourse.<br />www.IntrovertMarketingToolkit.com<br />

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