Ethical Bribes:  10 Most Effective Client Attraction Device Giveaways http://www.TurbochargeYourOnlineMarketing.com
One of the quickest ways to build your email marketing list is by creating an ethical bribe, also called a client attracti...
This giveaway entices your visitors to sign up for your email list because they want to access your solution to their prob...
Two most important characteristics of an effective client attraction device: http://www.TurbochargeYourOnlineMarketing.com
<ul><li>Two most important characteristics of an effective client attraction device: </li></ul><ul><li>Provides the soluti...
<ul><li>Two most important characteristics of an effective client attraction device: </li></ul><ul><li>Provides the soluti...
The wrong way to create a Client Attraction Device: http://www.TurbochargeYourOnlineMarketing.com
<ul><li>The wrong way to create a Client Attraction Device: </li></ul><ul><li>Giveaway containing long reiteration of a pr...
<ul><li>The wrong way to create a Client Attraction Device: </li></ul><ul><li>Giveaway containing long reiteration of a pr...
Here are 10 ideas that you can use to package your information into a valuable ethical bribe for your web site: http://www...
Tip #1:  Audio of a Presentation http://www.TurbochargeYourOnlineMarketing.com
<ul><li>Tip #1:  Audio of a Presentation </li></ul><ul><li>Hold a teleclass on a particular topic  </li></ul>http://www.Tu...
<ul><li>Tip #1:  Audio of a Presentation </li></ul><ul><li>Hold a teleclass on a particular topic  </li></ul><ul><li>Recor...
Tip #2:  Interview of an Expert http://www.TurbochargeYourOnlineMarketing.com
<ul><li>Tip #2:  Interview of an Expert </li></ul><ul><li>Request to interview a noted expert in the target market </li></...
<ul><li>Tip #2:  Interview of an Expert </li></ul><ul><li>Request to interview a noted expert in the target market </li></...
<ul><li>Tip #2:  Interview of an Expert </li></ul><ul><li>Request to interview a noted expert in the target market </li></...
<ul><li>Tip #3:  Special Report or Ebook </li></ul><ul><li>This PDF report runs between 2-5 pages </li></ul><ul><li>Create...
Tip #4:  Checklist http://www.TurbochargeYourOnlineMarketing.com
<ul><li>Tip #4:  Checklist </li></ul><ul><li>1-2 page PDF file that walks someone through a to-do checklist to complete a ...
<ul><li>Tip #4:  Checklist </li></ul><ul><li>1-2 page PDF file that walks someone through a to-do checklist to complete a ...
<ul><li>Tip #4:  Checklist </li></ul><ul><li>1-2 page PDF file that walks someone through a to-do checklist to complete a ...
Tip #5:  Video http://www.TurbochargeYourOnlineMarketing.com
<ul><li>Tip #5:  Video </li></ul><ul><li>Create a tutorial video using video screen capture software </li></ul>http://www....
<ul><li>Tip #5:  Video </li></ul><ul><li>Create a tutorial video using video screen capture software </li></ul><ul><li>Rec...
<ul><li>Tip #5:  Video </li></ul><ul><li>Create a tutorial video using video screen capture software </li></ul><ul><li>Rec...
Tip #6:  Software http://www.TurbochargeYourOnlineMarketing.com
<ul><li>Tip #6:  Software </li></ul><ul><li>Hire a programmer to create a simple piece of software </li></ul>http://www.Tu...
<ul><li>Tip #6:  Software </li></ul><ul><li>Hire a programmer to create a simple piece of software </li></ul><ul><li>Buy a...
Tip #7:  Rolodex (Resources) List http://www.TurbochargeYourOnlineMarketing.com
<ul><li>Tip #7:  Rolodex (Resources) List </li></ul><ul><li>Create a list of vendors you recommend to perform certain task...
<ul><li>Tip #7:  Rolodex (Resources) List </li></ul><ul><li>Create a list of vendors you recommend to perform certain task...
Tip #8:  Templates http://www.TurbochargeYourOnlineMarketing.com
<ul><li>Tip #8:  Templates </li></ul><ul><li>Templates are time-saving devices that prevent the prospects from having to r...
<ul><li>Tip #8:  Templates </li></ul><ul><li>Templates are time-saving devices that prevent the prospects from having to r...
<ul><li>Tip #8:  Templates </li></ul><ul><li>Templates are time-saving devices that prevent the prospects from having to r...
Tip #9:  Worksheet/workbook http://www.TurbochargeYourOnlineMarketing.com
<ul><li>Tip #9:  Worksheet/workbook </li></ul><ul><li>Deliver in a format where the prospect can jot down ideas, answer qu...
<ul><li>Tip #9:  Worksheet/workbook </li></ul><ul><li>Deliver in a format where the prospect can jot down ideas, answer qu...
Tip #10:  Ecourse http://www.TurbochargeYourOnlineMarketing.com
<ul><li>Tip #10:  Ecourse </li></ul><ul><li>Deliver information over a specific amount of time via email </li></ul>http://...
<ul><li>Tip #10:  Ecourse </li></ul><ul><li>Deliver information over a specific amount of time via email </li></ul><ul><li...
<ul><li>Tip #10:  Ecourse </li></ul><ul><li>Deliver information over a specific amount of time via email </li></ul><ul><li...
<ul><li>Tip #10:  Ecourse </li></ul><ul><li>Deliver information over a specific amount of time via email </li></ul><ul><li...
<ul><li>Tip #10:  Ecourse </li></ul><ul><li>Deliver information over a specific amount of time via email </li></ul><ul><li...
If you simply request visitors to opt into your ezine list or your blog list, you're not maximizing the work that your web...
Learn the 7 Internet Marketing Secrets That Separate the Top 1% of Online Service Businesses from the Rest If you’re frust...
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10 Most Effective Client Attraction Device Giveaways

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One of the quickest ways to build your email marketing list is by creating an ethical bribe, or a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box. Here are 10 ideas that you can use to package your information into a valuable ethical bribe for your web site:

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10 Most Effective Client Attraction Device Giveaways

  1. 1. Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways http://www.TurbochargeYourOnlineMarketing.com
  2. 2. One of the quickest ways to build your email marketing list is by creating an ethical bribe, also called a client attraction device. http://www.TurbochargeYourOnlineMarketing.com
  3. 3. This giveaway entices your visitors to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box. http://www.TurbochargeYourOnlineMarketing.com
  4. 4. Two most important characteristics of an effective client attraction device: http://www.TurbochargeYourOnlineMarketing.com
  5. 5. <ul><li>Two most important characteristics of an effective client attraction device: </li></ul><ul><li>Provides the solution to at least one of the problems of the target market and utilize the keywords that the target market might use when seeking this type of solution. </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  6. 6. <ul><li>Two most important characteristics of an effective client attraction device: </li></ul><ul><li>Provides the solution to at least one of the problems of the target market and utilize the keywords that the target market might use when seeking this type of solution. </li></ul><ul><li>Has a high enough perceived value that visitors would be willing to pay for it if it were for sale. </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  7. 7. The wrong way to create a Client Attraction Device: http://www.TurbochargeYourOnlineMarketing.com
  8. 8. <ul><li>The wrong way to create a Client Attraction Device: </li></ul><ul><li>Giveaway containing long reiteration of a problem, with the solution being available for purchase on the web site </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  9. 9. <ul><li>The wrong way to create a Client Attraction Device: </li></ul><ul><li>Giveaway containing long reiteration of a problem, with the solution being available for purchase on the web site </li></ul><ul><li>No real content or solutions are shared </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  10. 10. Here are 10 ideas that you can use to package your information into a valuable ethical bribe for your web site: http://www.TurbochargeYourOnlineMarketing.com
  11. 11. Tip #1: Audio of a Presentation http://www.TurbochargeYourOnlineMarketing.com
  12. 12. <ul><li>Tip #1: Audio of a Presentation </li></ul><ul><li>Hold a teleclass on a particular topic </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  13. 13. <ul><li>Tip #1: Audio of a Presentation </li></ul><ul><li>Hold a teleclass on a particular topic </li></ul><ul><li>Record a presentation with audio recording software on computer </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  14. 14. Tip #2: Interview of an Expert http://www.TurbochargeYourOnlineMarketing.com
  15. 15. <ul><li>Tip #2: Interview of an Expert </li></ul><ul><li>Request to interview a noted expert in the target market </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  16. 16. <ul><li>Tip #2: Interview of an Expert </li></ul><ul><li>Request to interview a noted expert in the target market </li></ul><ul><li>Ask the expert questions </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  17. 17. <ul><li>Tip #2: Interview of an Expert </li></ul><ul><li>Request to interview a noted expert in the target market </li></ul><ul><li>Ask the expert questions </li></ul><ul><li>Record the interview and transcribe to create a two-part giveaway </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  18. 18. <ul><li>Tip #3: Special Report or Ebook </li></ul><ul><li>This PDF report runs between 2-5 pages </li></ul><ul><li>Create by writing an article of 1500-2000 words </li></ul><ul><li>For an ebook, combine several articles or topics to make a more complete overview of a topic </li></ul><ul><li>Format it to be easily read </li></ul><ul><li>Add a bio and upsell page </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  19. 19. Tip #4: Checklist http://www.TurbochargeYourOnlineMarketing.com
  20. 20. <ul><li>Tip #4: Checklist </li></ul><ul><li>1-2 page PDF file that walks someone through a to-do checklist to complete a task </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  21. 21. <ul><li>Tip #4: Checklist </li></ul><ul><li>1-2 page PDF file that walks someone through a to-do checklist to complete a task </li></ul><ul><li>Outline the steps required to complete a particular task </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  22. 22. <ul><li>Tip #4: Checklist </li></ul><ul><li>1-2 page PDF file that walks someone through a to-do checklist to complete a task </li></ul><ul><li>Outline the steps required to complete a particular task </li></ul><ul><li>Insert a checkmark box in front of each task </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  23. 23. Tip #5: Video http://www.TurbochargeYourOnlineMarketing.com
  24. 24. <ul><li>Tip #5: Video </li></ul><ul><li>Create a tutorial video using video screen capture software </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  25. 25. <ul><li>Tip #5: Video </li></ul><ul><li>Create a tutorial video using video screen capture software </li></ul><ul><li>Record yourself answering questions or presenting a topic with an inexpensive video camera </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  26. 26. <ul><li>Tip #5: Video </li></ul><ul><li>Create a tutorial video using video screen capture software </li></ul><ul><li>Record yourself answering questions or presenting a topic with an inexpensive video camera </li></ul><ul><li>Upload it to your site or to one of the video hosting sites for viewing </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  27. 27. Tip #6: Software http://www.TurbochargeYourOnlineMarketing.com
  28. 28. <ul><li>Tip #6: Software </li></ul><ul><li>Hire a programmer to create a simple piece of software </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  29. 29. <ul><li>Tip #6: Software </li></ul><ul><li>Hire a programmer to create a simple piece of software </li></ul><ul><li>Buy a license for some inexpensive software </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  30. 30. Tip #7: Rolodex (Resources) List http://www.TurbochargeYourOnlineMarketing.com
  31. 31. <ul><li>Tip #7: Rolodex (Resources) List </li></ul><ul><li>Create a list of vendors you recommend to perform certain tasks </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  32. 32. <ul><li>Tip #7: Rolodex (Resources) List </li></ul><ul><li>Create a list of vendors you recommend to perform certain tasks </li></ul><ul><li>Create a list of these providers in a PDF document . </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  33. 33. Tip #8: Templates http://www.TurbochargeYourOnlineMarketing.com
  34. 34. <ul><li>Tip #8: Templates </li></ul><ul><li>Templates are time-saving devices that prevent the prospects from having to reinvent the wheel </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  35. 35. <ul><li>Tip #8: Templates </li></ul><ul><li>Templates are time-saving devices that prevent the prospects from having to reinvent the wheel </li></ul><ul><li>Package together templates that you regularly use, like templates for telephone follow up calls, emails, email newsletters, to-do list and budgets </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  36. 36. <ul><li>Tip #8: Templates </li></ul><ul><li>Templates are time-saving devices that prevent the prospects from having to reinvent the wheel </li></ul><ul><li>Package together templates that you regularly use, like templates for telephone follow up calls, emails, email newsletters, to-do list and budgets </li></ul><ul><li>Use as a model for developing own version </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  37. 37. Tip #9: Worksheet/workbook http://www.TurbochargeYourOnlineMarketing.com
  38. 38. <ul><li>Tip #9: Worksheet/workbook </li></ul><ul><li>Deliver in a format where the prospect can jot down ideas, answer questions, or brainstorm </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  39. 39. <ul><li>Tip #9: Worksheet/workbook </li></ul><ul><li>Deliver in a format where the prospect can jot down ideas, answer questions, or brainstorm </li></ul><ul><li>Create a document with a series of questions and space to answer the questions </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  40. 40. Tip #10: Ecourse http://www.TurbochargeYourOnlineMarketing.com
  41. 41. <ul><li>Tip #10: Ecourse </li></ul><ul><li>Deliver information over a specific amount of time via email </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  42. 42. <ul><li>Tip #10: Ecourse </li></ul><ul><li>Deliver information over a specific amount of time via email </li></ul><ul><li>Can last as short as 3 days or as long as 52 weeks </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  43. 43. <ul><li>Tip #10: Ecourse </li></ul><ul><li>Deliver information over a specific amount of time via email </li></ul><ul><li>Can last as short as 3 days or as long as 52 weeks </li></ul><ul><li>Determine the number of points to discuss the topic </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  44. 44. <ul><li>Tip #10: Ecourse </li></ul><ul><li>Deliver information over a specific amount of time via email </li></ul><ul><li>Can last as short as 3 days or as long as 52 weeks </li></ul><ul><li>Determine the number of points to discuss the topic </li></ul><ul><li>Create an email that thoroughly explains each point </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  45. 45. <ul><li>Tip #10: Ecourse </li></ul><ul><li>Deliver information over a specific amount of time via email </li></ul><ul><li>Can last as short as 3 days or as long as 52 weeks </li></ul><ul><li>Determine the number of points to discuss the topic </li></ul><ul><li>Create an email that thoroughly explains each point </li></ul><ul><li>Put the emails together in a sequence in your email marketing program </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  46. 46. If you simply request visitors to opt into your ezine list or your blog list, you're not maximizing the work that your web site can do for you. Add a client attraction device to your opt-in box and watch your list grow! http://www.TurbochargeYourOnlineMarketing.com
  47. 47. Learn the 7 Internet Marketing Secrets That Separate the Top 1% of Online Service Businesses from the Rest If you’re frustrated, confused, and looking for help in how to market and promote your service business online, you need to download this free ebook . http://www.TurbochargeYourOnlineMarketing.com

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