10 Best Strategies To Massively Increase Your Visibility Online

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Increasing online visibility is the goal of most online business owners. There are many options available to increase your visibility, but only a handful that are able to stand the test of time. Here are my 10 most effective strategies to massively increase your visibility online:

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10 Best Strategies To Massively Increase Your Visibility Online

  1. 1. 10 Best Strategies to Massively Increase Your Visibility Online http://www.TurbochargeYourOnlineMarketing.com
  2. 2. Increasing online visibility is the goal of most online business owners because without visibility, you have no traffic and thus no business. http://www.TurbochargeYourOnlineMarketing.com
  3. 3. When you start to research how to increase your online visibility, you discover an overwhelming number of options. http://www.TurbochargeYourOnlineMarketing.com
  4. 4. Where does an online entrepreneur turn first to get the visibility (and traffic) you seek to help you promote your online venture? http://www.TurbochargeYourOnlineMarketing.com
  5. 5. Don’t get sidetracked by the new tricks and gimmicks that become one-hit wonders. http://www.TurbochargeYourOnlineMarketing.com
  6. 6. In my business, I've discovered that there are a handful that are able to stand the test of time. http://www.TurbochargeYourOnlineMarketing.com
  7. 7. Here are the 10 most effective strategies to massively increase your visibility online: http://www.TurbochargeYourOnlineMarketing.com
  8. 8. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Press releases </li></ul>
  9. 9. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Press releases </li></ul><ul><ul><li>Your release should carry some newsworthy angle that has been optimized with a select few keywords </li></ul></ul>
  10. 10. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Press releases </li></ul><ul><ul><li>Your release should carry some newsworthy angle that has been optimized with a select few keywords </li></ul></ul><ul><ul><li>Don’t waste your time submitting the release to the free press release sites </li></ul></ul>
  11. 11. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Press releases </li></ul><ul><ul><li>Your release should carry some newsworthy angle that has been optimized with a select few keywords </li></ul></ul><ul><ul><li>Don’t waste your time submitting the release to the free press release sites </li></ul></ul><ul><ul><li>Invest in a fee-based service like PRWeb.com to get your release the exposure it deserves </li></ul></ul>
  12. 12. 2. Social Networking http://www.TurbochargeYourOnlineMarketing.com
  13. 13. <ul><li>2. Social Networking </li></ul><ul><ul><li>Ranks near top of online visibility strategies </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  14. 14. <ul><li>2. Social Networking </li></ul><ul><ul><li>Ranks near top of online visibility strategies </li></ul></ul><ul><ul><li>Choose 1-2 social networking platforms where your target market hangs out </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  15. 15. <ul><li>2. Social Networking </li></ul><ul><ul><li>Ranks near top of online visibility strategies </li></ul></ul><ul><ul><li>Choose 1-2 social networking platforms where your target market hangs out </li></ul></ul><ul><ul><li>Begin to network by making connections, joining groups or networks, sharing resources, and asking questions. </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  16. 16. <ul><li>2. Social Networking </li></ul><ul><ul><li>Ranks near top of online visibility strategies </li></ul></ul><ul><ul><li>Choose 1-2 social networking platforms where your target market hangs out </li></ul></ul><ul><ul><li>Begin to network by making connections, joining groups or networks, sharing resources, and asking questions. </li></ul></ul><ul><ul><li>Dedicate 15-30 minutes each day to your effort to begin to see results </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  17. 17. 3. Article Marketing http://www.TurbochargeYourOnlineMarketing.com
  18. 18. <ul><li>3. Article Marketing </li></ul><ul><ul><ul><li>Write and submit articles to major article directories </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  19. 19. <ul><li>3. Article Marketing </li></ul><ul><ul><ul><li>Write and submit articles to major article directories </li></ul></ul></ul><ul><ul><ul><li>Article marketing will drive traffic to the site, establish you as an expert, and give you content to repurpose </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  20. 20. <ul><li>3. Article Marketing </li></ul><ul><ul><ul><li>Write and submit articles to major article directories </li></ul></ul></ul><ul><ul><ul><li>Article marketing will drive traffic to the site, establish you as an expert, and give you content to repurpose </li></ul></ul></ul><ul><ul><ul><li>Article needs to contain a strong resource box to drive traffic back to your site with a compelling offer </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  21. 21. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Blogging </li></ul>
  22. 22. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Blogging </li></ul><ul><ul><li>Business blogs use RSS feed technology to send updates to your subscribers </li></ul></ul>
  23. 23. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Blogging </li></ul><ul><ul><li>Business blogs use RSS feed technology to send updates to your subscribers </li></ul></ul><ul><ul><li>Search engines quickly index blog posts </li></ul></ul>
  24. 24. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Blogging </li></ul><ul><ul><li>Business blogs use RSS feed technology to send updates to your subscribers </li></ul></ul><ul><ul><li>Search engines quickly index blog posts </li></ul></ul><ul><ul><li>Post 2-3 times per week to keep readers interested in returning </li></ul></ul>
  25. 25. 5. Search Engine Optimization (SEO) http://www.TurbochargeYourOnlineMarketing.com
  26. 26. <ul><li>5. Search Engine Optimization (SEO) </li></ul><ul><ul><li>Optimize site or blog for “organic” searches </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  27. 27. <ul><li>5. Search Engine Optimization (SEO) </li></ul><ul><ul><li>Optimize site or blog for “organic” searches </li></ul></ul><ul><ul><li>Use a keyword research tool to find list of keywords for your business </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  28. 28. <ul><li>5. Search Engine Optimization (SEO) </li></ul><ul><ul><li>Optimize site or blog for “organic” searches </li></ul></ul><ul><ul><li>Use a keyword research tool to find list of keywords for your business </li></ul></ul><ul><ul><li>Add terms like &quot;how to“ or &quot;tips” </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  29. 29. <ul><li>5. Search Engine Optimization (SEO) </li></ul><ul><ul><li>Optimize site or blog for “organic” searches </li></ul></ul><ul><ul><li>Use a keyword research tool to find list of keywords for your business </li></ul></ul><ul><ul><li>Add terms like &quot;how to“ or &quot;tips” </li></ul></ul><ul><ul><li>Evaluate your meta tags and update appropriately </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  30. 30. <ul><li>5. Search Engine Optimization (SEO) </li></ul><ul><ul><li>Optimize site or blog for “organic” searches </li></ul></ul><ul><ul><li>Use a keyword research tool to find list of keywords for your business </li></ul></ul><ul><ul><li>Add terms like &quot;how to“ or &quot;tips” </li></ul></ul><ul><ul><li>Evaluate your meta tags and update appropriately </li></ul></ul><ul><ul><li>Sprinkle 1-2 keywords throughout the content of the page </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  31. 31. <ul><li>5. Search Engine Optimization (SEO) </li></ul><ul><ul><li>Optimize site or blog for “organic” searches </li></ul></ul><ul><ul><li>Use a keyword research tool to find list of keywords for your business </li></ul></ul><ul><ul><li>Add terms like &quot;how to“ or &quot;tips” </li></ul></ul><ul><ul><li>Evaluate your meta tags and update appropriately </li></ul></ul><ul><ul><li>Sprinkle 1-2 keywords throughout the content of the page. </li></ul></ul><ul><ul><li>Make the SEO appear to be natural </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  32. 32. 6. Email Newsletter (Ezine) http://www.TurbochargeYourOnlineMarketing.com
  33. 33. <ul><li>6. Email Newsletter (Ezine) </li></ul><ul><ul><li>Regular publication of an email newsletter is necessary </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  34. 34. <ul><li>6. Email Newsletter (Ezine) </li></ul><ul><ul><li>Regular publication of an email newsletter is necessary </li></ul></ul><ul><ul><li>Weekly publication is best </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  35. 35. <ul><li>6. Email Newsletter (Ezine) </li></ul><ul><ul><li>Regular publication of an email newsletter is necessary </li></ul></ul><ul><ul><li>Weekly publication is best </li></ul></ul><ul><ul><li>Make opting into the ezine list the primary call to action on your website </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  36. 36. <ul><li>6. Email Newsletter (Ezine) </li></ul><ul><ul><li>Regular publication of an email newsletter is necessary </li></ul></ul><ul><ul><li>Weekly publication is best </li></ul></ul><ul><ul><li>Make opting into the ezine list the primary call to action on your website </li></ul></ul><ul><ul><li>Happy readers will pass along your ezine to friends </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  37. 37. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Signature Teleseminar/Speech </li></ul>
  38. 38. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Signature Teleseminar/Speech </li></ul><ul><ul><li>Design a signature speech or teleseminar that you can use to quickly accept a speaking invitation </li></ul></ul>
  39. 39. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Signature Teleseminar/Speech </li></ul><ul><ul><li>Design a signature speech or teleseminar that you can use to quickly accept a speaking invitation </li></ul></ul><ul><ul><li>Research groups that contain of target market as potential speaking markets </li></ul></ul>
  40. 40. http://www.TurbochargeYourOnlineMarketing.com <ul><li>Signature Teleseminar/Speech </li></ul><ul><ul><li>Design a signature speech or teleseminar that you can use to quickly accept a speaking invitation </li></ul></ul><ul><ul><li>Research groups that contain of target market as potential speaking markets </li></ul></ul><ul><ul><li>Strategize the best call to action for the group </li></ul></ul>
  41. 41. 8. Videos http://www.TurbochargeYourOnlineMarketing.com
  42. 42. <ul><li>8. Videos </li></ul><ul><ul><li>Videos are the hottest visibility tool available today </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  43. 43. <ul><li>8. Videos </li></ul><ul><ul><li>Videos are the hottest visibility tool available today </li></ul></ul><ul><ul><li>Record a live Q&A session </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  44. 44. <ul><li>8. Videos </li></ul><ul><ul><li>Videos are the hottest visibility tool available today </li></ul></ul><ul><ul><li>Record a live Q&A session </li></ul></ul><ul><ul><li>Record a &quot;how to&quot; tutorial using screenshots </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  45. 45. <ul><li>8. Videos </li></ul><ul><ul><li>Videos are the hottest visibility tool available today </li></ul></ul><ul><ul><li>Record a live Q&A session </li></ul></ul><ul><ul><li>Record a &quot;how to&quot; tutorial using screenshots </li></ul></ul><ul><ul><li>Include the call to action in your video </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  46. 46. 9. Expert question sites http://www.TurbochargeYourOnlineMarketing.com
  47. 47. <ul><li>9. Expert question sites </li></ul><ul><ul><li>Examples: Yahoo Answers or AllExperts.com </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  48. 48. <ul><li>9. Expert question sites </li></ul><ul><ul><li>Examples: Yahoo Answers or AllExperts.com </li></ul></ul><ul><ul><li>Registering as expert on these sites </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  49. 49. <ul><li>9. Expert question sites </li></ul><ul><ul><li>Examples: Yahoo Answers or AllExperts.com </li></ul></ul><ul><ul><li>Registering as expert on these sites </li></ul></ul><ul><ul><li>Seek out questions that permit you to answer knowledgeably as an expert </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  50. 50. <ul><li>9. Expert question sites </li></ul><ul><ul><li>Examples: Yahoo Answers or AllExperts.com </li></ul></ul><ul><ul><li>Registering as expert on these sites </li></ul></ul><ul><ul><li>Seek out questions that permit you to answer knowledgeably as an expert </li></ul></ul><ul><ul><li>Make sure your answers are as specific as possible </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  51. 51. <ul><li>9. Expert question sites </li></ul><ul><ul><li>Examples: Yahoo Answers or AllExperts.com </li></ul></ul><ul><ul><li>Registering as expert on these sites </li></ul></ul><ul><ul><li>Seek out questions that permit you to answer knowledgeably as an expert </li></ul></ul><ul><ul><li>Make sure your answers are as specific as possible </li></ul></ul><ul><ul><li>Best answers elevated to “favorite” status </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  52. 52. 10. Viral marketing http://www.TurbochargeYourOnlineMarketing.com
  53. 53. <ul><li>10. Viral marketing </li></ul><ul><ul><li>Consists of marketing piece that is freely passed around online </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  54. 54. <ul><li>10. Viral marketing </li></ul><ul><ul><li>Consists of marketing piece that is freely passed around online </li></ul></ul><ul><ul><li>Example: compile the best tips written about in the previous year in a &quot;best of&quot; ebook compilation </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  55. 55. <ul><li>10. Viral marketing </li></ul><ul><ul><li>Consists of marketing piece that is freely passed around online </li></ul></ul><ul><ul><li>Example: compile the best tips written about in the previous year in a &quot;best of&quot; ebook compilation </li></ul></ul><ul><ul><li>Encourage list and visitors to &quot;regift&quot; </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  56. 56. Two options when you try to get online visibility: http://www.TurbochargeYourOnlineMarketing.com
  57. 57. <ul><li>Two options when you try to get online visibility: </li></ul><ul><ul><li>The &quot;steady and effective over time&quot; method </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  58. 58. <ul><li>Two options when you try to get online visibility: </li></ul><ul><ul><li>The &quot;steady and effective over time&quot; method </li></ul></ul><ul><ul><li>The &quot;quick and short and probably get banned&quot; method </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  59. 59. <ul><ul><li>Use these 10 methods that have withstood the test of time </li></ul></ul>
  60. 60. Learn the 7 Internet Marketing Secrets That Separate the Top 1% of Online Business From the Rest If you’re frustrated, confused, and looking for help in how to market and promote your service business online, you need to download this free ebook. http://www.TurbochargeYourOnlineMarketing.com

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