PMM Board Presentation

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Product Marketing and Management Board of Directors presentation (nonconfidential, out-of-date)

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  • New Carrier = 100,000
    Medium = 1 million
    Large = 10 million
  • New Carrier = 100,000
    Medium = 1 million
    Large = 10 million
  • PMM Board Presentation

    1. 1. Product Management and Marketing Presented by David Guggenheim, VP PMM
    2. 2. Agenda • Market Analysis and Projections • PMM Product Role • PMM Marketing Role
    3. 3. Market Analysis and Projections
    4. 4. A Changing Market • Little or no product differentiation – Gartner, Frost, Yankee, Operators • All vendors have good references • All vendors have rapid installs • Purchasing decision factors – Total price – Company stability – Penalties
    5. 5. Positioning for Prosperity
    6. 6. Summary by Vendor Type Type of Vendor Total Revenues Hardware Systems Integration Out- sourcing Packaged Software ISVs $11,945 $207 $4,679 $1,411 $5,649 SIs 17,526 1,446 8,046 6,363 1,671 IHVs 14,902 4,182 5,975 1,261 3,484 TOTALS $44,373 $5,835 $18,700 $9,035 $10,804 ($ USD Millions)
    7. 7. Application Spending Mix by Operator Application New Carrier Medium Carrier Large Carrier Broadband Larger Wireless Billing 26% 21% 24% 22% 27% Customer Care 17% 14% 11% 15% 13% Order Entry 12% 15% 11% 17% 12% Network Management 20% 22% 21% 20% 20% Service Management 11% 11% 16% 14% 9% Workforce 3% 3% 1% 1% 1% Mediation 2% 6% 8% 5% 4% Anti-Fraud 5% 4% 5% 4% 11% Interconnect 5% 3% 1% 3% 3% SFA 0% 1% 2% 1% 1% Addressable 67% 65% 8% 70% 4%
    8. 8. Declining Expenditures per Sub Addressable Revenue New Carrier Medium Carrier Large Carrier Broad band Larger Wireless 2001-2002 $24.12 - $30.15 $13.83 - $15.55 $1.11 - $1.32 $10.23 - $12.80 $0.54 - $0.63 2002-2003 $15.91 - $19.90 $9.12 - $10.26 $0.73 - $0.87 $6.75 - $8.45 $.036 - $0.42 2003-2004 - 5% - 5% - 5% - 5% - 5% 2004-2005 - 5% - 5% - 5% - 5% - 5%
    9. 9. Worldwide OSS/BSS ISV Spending 0 5,000 10,000 15,000 20,000 25,000 2002 2004 2006 2008 Calendar Year $USD millions Wireline Wireless Broadband
    10. 10. North America OSS/BSS ISV Spending 0 500 1,000 1,500 2,000 2,500 3,000 3,500 2002 2004 2006 2008 Calendar Year $USD millions Wireline Wireless Broadband
    11. 11. Europe / Africa OSS/BSS ISV Spending 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 2002 2004 2006 2008 Calendar Year $USD millions Wireline Wireless Broadband
    12. 12. Asia + Middle East OSS/BSS ISV Spending 0 2,000 4,000 6,000 8,000 10,000 12,000 2002 2004 2006 2008 Calendar Year $USD millions Wireline Wireless Broadband
    13. 13. Latin America OSS/BSS ISV Spending 0 500 1,000 1,500 2,000 2,500 2002 2004 2006 2008 Calendar Year $USD millions Wireline Wireless Broadband
    14. 14. Wireless Requirements • Convergent Mediation/Activation • Real-Time Billing • Pre/Post/Now/Pay Convergence • E-Commerce Transactions • Mobile Data QoS • Service Bureau Option
    15. 15. PMM Product Role
    16. 16. Activities • Staffing and Retention • Product Marketing Plans – Convergent Mediation • Revenue Assurance Differentiator – PrePostPay Convergence – Unicorn 6.0 • Feature Enhancements – Business Processes – Functionality – Performance
    17. 17. PMM Marketing Role
    18. 18. Activities • Staffing and Consultants • Positioning • Messages • Direct Response • Public Relations • Events • Collateral
    19. 19. Time for Questions

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